Marketing to Women: Addressing Women and Women's Sensibilities articles from May 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from May 2007

Moving on from Soccer moms, marketers discover the benefits of targeting single women.
May 1, 2007... The ad depicts a classic moment in Americana--a family moving into a new home. A child plays amid the boxes. Mom directs the unpacking. There's just one familiar element missing from this scene: Dad. This is "Single Mom," one of the latest...

Editor's note.
May 1, 2007... As I researched the lead story this month, it occurred to me that I've never really been single. After college, I moved into an apartment with a classmate. Within two years, I had a serious boyfriend. And a year after that, I was married. That...

Disney launches online resource.(marketing to moms)(Walt Disney Internet Group)(Brief article)
May 1, 2007... To attract the more than 32 million moms online, Disney debuts Disney Family.com. The site includes content, opinion and a search feature that allows users to search the full Web or the "Disney Family 1000"--a set of select sites deemed useful...

Motts launches tot-friendly juice.(marketing to moms)(Brief article)
May 1, 2007... Responding to concerns about the high sugar content of fruit juices for kids, Mott's has developed Motts For Tots, a line of juices which come in kid-friendly packaging and contain 40% less sugar than regular apple juice. Sold in 6.75 oz....

Moms get social networking site.(marketing to moms)(Brief article)
May 1, 2007... MomSpace.com, a social networking site for moms, debuts featuring online communities to connect local moms, businesses and services. Tools on MomSpace.com encourage moms in local communities to create profiles and share information on favorite...

Organizer site for moms debuts.(marketing to moms)(Brief article)
May 1, 2007... Leveraging the organization software used to keep corporations running, OpMom.com is a site that allows mothers to coordinate the many aspects of running a family. The Web-based software lets users manage family medical information, create...

Karen Neuburger tags Mother's Day.(marketing to moms)(casual sportswear introduced)(Brief article)
May 1, 2007... Women's lifestyle brand Karen Neuburger bows its line of casual sportswear in time for Mother's Day. The new products include printed tees, hooded jackets and relaxed pants made from cotton blends. Among the retailers: Nordstrom and...

Elsewhere in EPM newsletters.(women prefer male bosses)(Ellen DeGeneres and American Greetings Corp. agreement)(ethnic women use more beauty products)(Brief article)
May 1, 2007... EPM Communications, parent company of MARKETING TO WOMEN, publishes newsletters on a variety of marketing topics. Each month, MTW editors will spotlight stories from other EPM newsletters relevant to MTW readers. For full text visit...

Girls With Guns getaway.(new products & campaigns)(Teton Ridge Ranch)(Brief article)
May 1, 2007... Tapping into the growing travel trend of girlfriend getaways, Teton Ridge Ranch is promoting a "Girls With Guns" program. Activities include instruction in the sport of clay shooting, horseback riding, fly fishing and mountain biking. The ranch...

Centocor produces asthma TV program.(new products & campaigns)(W, The Women's Show)(Brief article)
May 1, 2007... In an effort to raise awareness around asthma and its management, Centocor has produced a half-hour TV magazine-style paid program. The program targets women and is called W, The Women's Show. This episode, titled Breathing Easy features Dr....

Frank About Women launches webinars.(new products & campaigns)(Brief article)
May 1, 2007... Frank About Women, a marketing and consulting firm specializing in targeting women, is running a series of webinars in which the company will share insights and proprietary data into the keys to understanding women. Each webinar will feature...

iVillage launches cause forum.(new products & campaigns)(Brief article)
May 1, 2007... Responding to what it says is an increased interest by women in cause-related issues, iVillage lauches iVillage Cares, a national advocacy program designed to build awareness and support for causes of concern to women. In the...

Citgo sponsors female Indy driver.(new products & campaigns)(CITGO Petroleum Corp., Milka Duno)(Brief article)
May 1, 2007... Milka Duno, first woman driver to win a major North American sports car race, will compete in the 2007 IndyCar Series with Samax Motorsport. Duno will drive the No. 23 Citgo Racing/Samax Motorsport Dallara/Honda/Firestone car in ten IndyCar...

Metrostyle signs "America's Next Top Model".(new products & campaigns)(Yoanna House)(Brief article)
May 1, 2007... As part of its brand repositioning, women's clothing company Metrostyle has signed Yoanna House, the winner of the reality television show "America's Next Top Model." House will be featured in Metrostyle's spring photography. The signing of...

American unveils site for female travelers.(new products & campaigns)(American Airlines)(Brief article)
May 1, 2007... Following a year of research, American Airlines launches a section of its website designed to appeal to female travelers. The site includes content on safety and security, how to save time and money while traveling, and stories and advice from...

How women use online search.(research on women)(Brief article)(Statistical data)
May 1, 2007... Women often begin their online search process looking at a print publication. A study by BIGreserach finds women take cues from a variety of advertising sources before making a purchase decision. Among the results: * Women are more...

Gen Y women seek corporate power.(research on women)(Brief article)
May 1, 2007... While many young women say they support Hillary Clinton and other top female politicians, few say they plan to follow them into the political spotlight. A study by WomanTrend for Lifetime Television finds that Generation Y women do not place a...

All About Women Consumers: 2007.(research on women)
May 1, 2007... Marketing to women means remaining in constant touch with the evolution of their wants and desires. Companies that can tap into the key social themes of women's lives will be the ones to create connection with this key consumer demographic....

Conference calendar.(Brief article)(Calendar)
May 1, 2007... Multicultural Women's Town Hall, May 15, Charlotte, NC; Contact: Working Mother Media, 866-734-9661; www.workingmothermediainc.com 3rd Annual Texas Diversity & Leadership Conference, May 15-16, Dallas, TX; Contact: The Texas Diversity...

Better Homes and Gardens magazine.(MARKETERS ON THE MOVE)(Stefanie Silver hired)(Brief article)
May 1, 2007... Better Homes and Gardens magazine hires Stefanie Silver as Creative Director. Silver joins the magazine from Ladies' Home Journal, where she had also been Creative Director. Phone: 515-284-3000

TV Guide Channel.(MARKETERS ON THE MOVE)(Megan Costello appointed vice president of research)(Brief article)
May 1, 2007... TV Guide Channel names Megan Costello as VP of Research, where she will oversee all of the network's research efforts and viewer testing pertaining to original programming. Costello joins TV Guide from CBS Television Distribution. Phone:...

Turner Broadcasting.(MARKETERS ON THE MOVE)(Jennifer Barendrecht promoted at Turner Broadcasting System Inc.'s Turner Sports)(Brief article)
May 1, 2007... Turner Broadcasting ups Jennifer Barendrecht to West Coast Ad Sales Manager. Barendrecht will oversee ad sales for Turner Sports properties on TBS and TNT. Phone: 404-827-1700

Good Housekeeping adds two to its editorial staff.(MARKETERS ON THE MOVE)(Sara Lyle and Alyssa Kolsky)(Brief article)
May 1, 2007... Good Housekeeping adds two to its editorial staff. Sara Lyle has been hired as Lifestyle Editor, while Alyssa Kolsky is now Beauty Editor. Lyle was a Senior Editor at Jane magazine, and Kolsky was Associate Beauty Editor at Lucky magazine....

Warner Bros. Worldwide Television Marketing.(MARKETERS ON THE MOVE)
May 1, 2007... Warner Bros. Worldwide Television Marketing names Tammy Golihew VP of Publicity. Golihew will now provide business communications counsel and oversee publicity efforts. Phone: 212-484-8000

House Beautiful.(MARKETERS ON THE MOVE)
May 1, 2007... House Beautiful names Jennifer Levene Bruno as associate publisher. Previously, Bruno was advertising director at Glamour. Phone: 212-649-2000

Rodale.(MARKETERS ON THE MOVE)(Alison Brown appointed)(Brief article)
May 1, 2007... Rodale names Alison Brown as Senior Program Manager for sports marketing and events, where she will supervise management and executions of the Rodale Events Group programs. Phone: 610-967-5171

Women have no time for sleep.(research on women)(Brief article)
May 1, 2007... Stressed out American women, juggling work and family responsibilities, struggle with sleep issues from insomnia to mood disorders to fatigue. A study by the National Sleep Foundation finds sleep issues exist in women of all ages and stages....

When moms find ads annoying.(research on women)(Brief article)
May 1, 2007... Consumers rarely say they welcome advertising, but they're more open to ads in some situations than in others. The latest research from Parenting finds Moms are willing to accept advertising in its time and place. Among the results: * Moms...

Women are more health conscious.(research on women)(Brief article)(Statistical data)
May 1, 2007... From focusing on fitness to reading food labels, women are more interested than men when it comes to health issues. A new study by Experian Simmons Research shows the gender differences. Among the results: * 70% of women--but only 59%...

Women are wealthy and wise.(research on women)(Brief article)
May 1, 2007... A new study on wealthy women debunks the myth that they are uninterested in financial issues. The report by Asset Management Advisors finds that not only are women top wealth holders, they are eager to be stewards of their financial lives. ...