Marketing to Women: Addressing Women and Women's Sensibilities articles from May 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from May 2006

Girlfriend getaways and mom/daughter trips are the hot tickets in travel and hospitality.(hospitality indutry target marketing )
May 1, 2006... In the past few years, women traveling together have become a major focus of marketing efforts in the travel industry. Where once marketers primarily looked at female travelers only as part of a couple or a family, now there are myriad packages...

Women age 18-29 lead all other consumers in Internet use.(internet user survey)
May 1, 2006... While about two thirds of women (66%) and men (68%) overall are online, young women age 18-29 (86%) are more likely than their male counterparts (80%) to be online, according to the Pew Internet and American Life Project. Among older adults,...

Chocolate-covered strawberries.(women consumers )(Brief article)
May 1, 2006... Watching an industry reach a tipping point in how it views the female consumer is one of my favorite parts of writing MARKETING TO WOMEN. It doesn't seem so long ago that I first interviewed Cary Broussard, who at the time was directing Wyndham...

Women are less likely than men to relocate for work.(women behavior survey)
May 1, 2006... Women are less likely than men to relocate for their jobs, according to a study by Worldwide ERC (Employee Relocation Council) and Prudential Relocation. Women made up 30% of employees who were transferred in 2003 (the most recent figures...

Quality and healthfulness are key when moms shop.
May 1, 2006... Having a baby brings on a variety of changes in women's lives, and it also affects their attitudes, according to a new report by Packaged Facts and Silver Stork. Moms are less likely than other women to be attracted to products because they're...

Moms say they'd buy organics if they were cheaper.(marketing to moms)(Brief article)
May 1, 2006... Most moms are interested in organic foods, including organic baby food, but many are deterred from purchasing them because they generally cost more and are less widely available than conventional foods, according to a survey commissioned by...

Natural Baby-safe Cleaning Products target moms.(Brief article)
May 1, 2006... Anscott Industries launches Mother Natural All Natural Baby Cleaning Products, a line of natural cleansers designed to be safely used for babies' clothing and household environments. Products were introduced at the All Natural Products Expo...

Magazine targets female caregivers.(periodical for women consumers)(Brief article)
May 1, 2006... Retirement community developer Sunrise Senior Living launches Sunrise magazine, designed to be a resource for family caregivers of elderly parents--primarily women age 45-64. The publication will include articles on holistic wellness,...

Finish Line launches women's chain.(Brief article)
May 1, 2006... Athletic apparel chain The Finish Line is launching Paiva, a chain of athletic and lifestyle specialty stores aimed at women. The chain's name refers to a sun god or source of light, and the theme of light and energy is carried out in the...

iVillage adds pregnancy and parenting mags.(ONLINE)(Brief article)
May 1, 2006... Building on the success of its magazines Lamaze Parenting, Lamaze Para Padres, and BabySteps, iVillage Parenting Network introduces two new magazines--Lamaze Pregnancy (debuting in July) and BabySteps Toddler (arriving in September). Lamaze...

Foot health products are tailored for women.(Brief article)
May 1, 2006... Foot Levelers, a manufacturer of foot health products and custom orthotics, introduces the 5th Avenue Collection, a series of orthotic foot supports designed specifically for women's physiology and shoe preferences. The collection includes 3/4-...

Drug company offers menopause newsletter.(women consumers health care)(Brief article)
May 1, 2006... Novogyne Pharmaceuticals offers "Making Sense of Menopause," a customized newsletter available for physicians to offer their patients. Women answer a short series of questions to determine their specific needs, and then receive a newsletter...

Inclusiveness is key in marketing travel to women.
May 1, 2006... Marketing efforts should create a sense of inclusiveness, says Women's Travel Club's Stoller. "I think the traditional travel brochure [using models] doesn't work for women anymore. I think photos of perfect people are a big put-off to women....

Wal-Mart's upscale store caters to women.(new supercenter for women)(Brief article)
May 1, 2006... Wal-Mart has opened a new supercenter in Plano, TX, that is designed to test new strategies for appealing to affluent female consumers, reports Promo Xtra. The store features a different layout than Wal-Mart's other supercenters; expanded...

Toy industry is missing its female targets.(Brief article)
May 1, 2006... Girls are an increasingly elusive market for toy marketers, reports the Washington Post. Partly because girls tend to "graduate" from toys earlier than boys do, and partly because the toy industry continues to be dominated by men (who often...

Sex is better when women are equal.(human behavior survey reports)(Brief article)
May 1, 2006... People who live in countries in which women and men are considered equals rate their sex lives as more satisfying than those who live in countries where men are considered dominant, according to University of Chicago research reported in the...

Auto dealers seek more saleswomen.(Brief article)
May 1, 2006... Some auto dealerships are beginning to actively recruit female salespersons, reports The Wall Street Journal. One company is even venturing into clothing retailers and department stores and discreetly approaching saleswomen there about the...

Women's and men's brains work differently.(Brief article)
May 1, 2006... A new study at the University of California Irvine shows that the brains of women and men process experiences and emotions differently, reports LiveScience. In men, the neurons that process emotions such as fear and aggression interact with...

Women's heart disease gets more attention.(Brief article)
May 1, 2006... Doctors are discovering an increasing array of differences in the ways heart disease operates in women and men, reports The New York Times. Many of the tests used to diagnose problems in men don't work as well for women, and one type of heart...

Women flock to triathlons.(Brief article)
May 1, 2006... Participating in triathlons is a growing trend among women, especially among moms in their 30s and 40s, reports USA Today. Race directors attribute the growth to word-of-mouth among participants, and the growing number of training groups may...

Conference calendar.(Calendar)
May 1, 2006... M2W: The Marketing to Women Conference, May 8-9, 2006, Chicago Cultural Center, Chicago, IL. This annual event highlights research, trends, and tactics for increasing financial and emotional share in the women's market. Sessions include Prime...

In home improvement, it's he said, she said.(home management survey)(Brief article)
May 1, 2006... Women and men disagree as to who makes the decisions about home improvement projects, according to a poll by contractor locator website ServiceMagic. A quarter of female homeowners (25%) say they're the primary decision-makers, while only 8% of...

Many women please others before themselves.(women pleasing behaviors)(Brief article)
May 1, 2006... More than half (57%) of women are people-pleasers (feel the need to please others more than the need to please themselves), according to an NOP World study of UK women commissioned by the Priory Group, a British healthcare organization. The...

Teen girls consider themselves leaders.(Brief article)
May 1, 2006... Six in 10 high school girls (60%) consider themselves to be leaders, compared to 54% of boys their age, according to a study of 9th-12th graders by Miss Hall's School, in conjunction with The White House Project and CosmoGIRL magazine. Among...

Women's reactions to depression vary by age.(Brief article)
May 1, 2006... Women's reactions to feeling depressed vary by age, according to a study for Eli Lilly and Co. and the National Women's Health Resource Center (NWHRC). The majority (60%) of women in their 20s believe they'll just "get over" their depression,...

Better-dressed women get better service.
May 1, 2006... Women who are dressed more formally and expensively receive friendlier, faster service in clothing retailers than those who are dressed more casually and cheaply, according to researchers at Ohio State and Oregon State Universities. The study...

Most women are worried about retirement.
May 1, 2006... Women (82%) are more likely than men (76%) to be concerned that they aren't saving or investing enough money to meet their retirement objectives, according to a ShareBuilder survey of its investors. This may be due in part to their tendency to...