Marketing to Women: Addressing Women and Women's Sensibilities articles from May 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from May 2005

Marketing landscape changes as women move into forefront of Internet.(Women Online in the U.S.: A Growing Majority)(report)
May 1, 2005... The Internet landscape has changed radically in the past several years, moving from a male-majority medium to one increasingly dominated by women and girls. In 2004, women comprised 51.6% of the online population, a proportion on par with their...

Women's lives offer abundant choices--and increasing stress.(Consumer Barometer)(Women and the Challenge of Choice in 2005)(report)
May 1, 2005... Life as a woman in the U.S. today is a mixed bag, offering greater choice and freedom than ever before, but at the same time bringing increased responsibilities and higher levels of stress, according to an Insight Research study for Lifetime...

Knowledge is power.(Editor's Letter)(Editorial)
May 1, 2005... As I was reading Don't Think Pink (see review at right), I was struck by one of the comments its authors made: "Transparent marketing is just good marketing." One might say the same thing of good marketing to women in general. So much of what...

Transparency is the future.(Don't Think Pink: What Really Makes Women Buy - And How to Increase Your Share of This Crucial Market)(Book Review)
May 1, 2005... In Don't Think Pink: What Really Makes Women Buy--And How to Increase Your Share of This Crucial Market, women's marketing veterans Lisa Johnson and Andrea Learned urge marketers to go beyond trend-chasing and shallow characterizations to...

Segmenting the market by outlook and level of control.(Points Of View)("Women and the Challenge of Choice in 2005" report)
May 1, 2005... The Lifetime study "Women and the Challenge of Choice in 2005" segments women into five psychographic groups, based on how they handle the choices and responsibilities currently operating in their lives (see page 1). Key factors measured are...

Tech marketers court women.(Computers/Electronics)(Brief Article)
May 1, 2005... In the wake of last year's Consumer Electronics Association research showing the importance of women as buyers of electronics (see MTW, February 2004), marketers such as Best Buy, Dell and Samsung are shifting their attention toward female...

Advertising & promotions monitor.(endorsements)(organizations and charities)(Directory)
May 1, 2005... CLOTHING/ACCESSORIES The PajamaGram Company Irene Steiner VP Marketing 6655 Shelburne Rd. Shelburne, VT 05482 Phone: 802-985-3001 Fax: 802-985-1304 Website: http://www.pajamagram.com As part of a public...

Parenting site launches magazine.(Family)(Brief Article)
May 1, 2005... Parenting website BabyCenter.com launches a print magazine in September 2005. Each issue of BabyCenter magazine will focus on a specific stage of pregnancy or baby development. The first issue's theme will be "Pregnancy 4-6 months." "Pregnancy...

Baby sling highlights fashion, comfort.(Family)
May 1, 2005... Startup Goo-Ga introduces Peanut Shell, a stretch baby sling that's cut slim to create a less-bulky silhouette, and designed without rings, buckles, or straps for optimum comfort. The sling includes a pocket and is offered in a variety of...

Beringer targets women with low-cal wine.(Food/Beverages)
May 1, 2005... Beringer Blass Wine Estates launches White Lie Early Season Chardonnay, a reduced-calorie wine aimed at women. The name plays on the "white lies" women tell, and was developed using market research and focus testing. The label will include...

PowerBar expands Pria women's line.(Food/Beverages)(Brief Article)
May 1, 2005... PowerBar adds to its Pria women's nutrition products with PowerBar Pria Complete Nutrition bars and shakes. Designed as meal replacements or snacks, the 170-calorie products include 40%-50% of the recommended daily allowance of calcium for...

Schick offers men's-style razor for women.(Health/Beauty Aids)(Brief Article)
May 1, 2005... Schick-Wilkinson Sword launches Quattro for Women, a four-bladed razor with a metal handle positioned as delivering the "high-performance" of men's razors with a female-specific design. Schick research found that many women use men's razors...

Spa company launches home-party division.(Health/Beauty Aids)
May 1, 2005... Acara Partners, a venture capital, consulting, and management company specializing in the spa market, launches Acara Spa Party, a home-party business which will sell health and beauty and fitness products through home-based spa parties. (Acara...

Home improvement site targets women.(Home/Housing)(Brief Article)
May 1, 2005... New website Be-Jane.com offers home improvement information for women by women, including articles, messge boards, and an Ask Jane advice column. [HOME/HOUSING, ONLINE] (Be Jane Inc., Heidi Baker, EVP, Cofounder, 1601 N. Gower, #202, Los...

Best practices in online marketing to women.(Putting The Web To Work)
May 1, 2005... Given women's receptivity to online marketing, it isn't surprising that they make up about 70% of participants in the online promotions and loyalty programs developed by online marketing firm ePrize for clients in automotive, financial...

Latina market attracts increased attention.(Minorities)(Brief Article)
May 1, 2005... The following excerpts from articles and reports from other sources provide information relevant to marketers targeting female consumers. Marketers are increasingly aware of the need to target Hispanic women with promotions and instore...

Tools are on the list for Mother's Day.(Home/Housing)(Brief Article)
May 1, 2005... Mother's Day shopping lists increasingly include tools, reports the Orange County Register. Surveys by Home Depot and Sears, cited in the article, find that three quarters of women are doing more home-improvement projects now than they...

Women are gatekeepers of investments.(Finance)(Brief Article)
May 1, 2005... Women are moving from being household money managers to family investment managers, and financial firms are beginning to take notice, reports The Wall Street Journal. In the past, financial services marketing efforts have typically focused on...

Heart disease often overlooked in women.(Healthcare/Medical)(Brief Article)
May 1, 2005... Several recent studies in medical journals point to differences in how male- and female heart patients are treated, reports The New York Times. Women at risk for heart disease are more likely than men to be assigned to low-risk categories, and...

Female comics still face challenges.(Entertainment)(Brief Article)
May 1, 2005... Stand-up comedy is still a difficult industry for women, reports The Hartford Courant. Venues are often resistant to booking more than one female comic at a time, assuming that male audience members won't want to listen to them. Comediennes say...

Movie melds chick-flick with sports.(Entertainment)(Brief Article)
May 1, 2005... The recent Twentieth Century Fox release Fever Pitch takes the unusual strategy of aiming at women and male sports fans simultaneously, reports The Wall Street Journal. The movie's plot combines romantic comedy with baseball fever, and attempts...

Black women less likely to get cancer tests.(Healthcare/Medical)
May 1, 2005... Black women who have a family history of breast or ovarian cancer are significantly less likely than their White counterparts to be offered genetic testing for these cancers, according to a study at the University of Pennsylvania published in...

Gender discrimination persists, say workers.(Workforce/Employment)(Brief Article)
May 1, 2005... Nearly three in 10 working women (27%) know someone who has experienced gender discrimination at work, according to Hudson, a division of the Hudson Highland Group. Among the 64% of workers (of both sexes) whose employers actively promote...

Conference calendar.(Calendar)
May 1, 2005... Professional BusinessWomen of California (PBWC) Conference, May 3, 2005, Moscone Center, San Francisco, CA. The theme of the event is Learn, Change, Grow. Topics include career advancement and personal development, with sessions on leadership...

Women frequent practical auto websites.(Automotive)(Brief Article)
May 1, 2005... While men make up the majority of visitors to automotive websites overall, women are the majority of visitors to sites dealing with auto financing, registration, and insurance, according to Hitwise. Women made up 40% of visitors to...

Most women give in to pregnancy cravings.(Human Behavior)(Brief Article)
May 1, 2005... More than seven in 10 moms (72%) experience food cravings during pregnancy; a third (33%) have them constantly, according to a poll conducted by Kelton Research for Ensure. Cravings seem to intensify as the day progresses, with 41% getting...

Women like high-tech Mother's Day gifts.(Human Behavior)(Brief Article)
May 1, 2005... Women are more likely to shop in advance for Father's Day than men are to shop in advance for Mother's Day, according to a Decision Analyst survey for Circuit City Stores. More than four in 10 moms (44%) shop for Father's Day gifts more than a...

Women rely on friends for shopping tips.(Human Behavior)(Karen Neuburger Girlfriend Survey, 2005)
May 1, 2005... Marketers take note: Nearly six in 10 women (59%) depend on their girlfriends for shopping advice, according to a Synovate poll for comfortwear manufacturer Karen Neuburger. The proportion is highest among women age 18-24 (75%) and 35-44 (68%)....