Marketing to Women: Addressing Women and Women's Sensibilities articles from May 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from May 2004

Generation X moms put family first, but expect to move in and out of workforce.(study shows shift in attitudes between Generation X and Baby Boomer parents)(Excerpt)
May 1, 2004... A new study comparing the lifestyles and work habits of Generation X and Boomer parents illustrates a major shift in attitudes between the two generations that signals a need for marketers to change how they approach marketing to mothers and...

Women speak out on the auto repair industry.(Female Shoppers Report)
May 1, 2004... The automotive industry is one of several sectors in transition from a strong focus on male consumers to a more gender-balanced, or even female-focused, approach. But as is the case in many such industries, progress can be hard to measure, and...

Funny ads capture and hold women's attention.(Common Denominator: Reflective Humor)(research on women's preferences for television advertising)
May 1, 2004... Trying to get women's attention on TV? Aim for their funnybones. The vast majority of women age 18-49 enjoy watching funny TV commercials and prefer them to other types of commercials (89%), including those that attempt to tug at the...

Laughter is the best marketing.(Editor's Letter)(Editorial)
May 1, 2004... For years, we've been urging marketers not to shy away from using humor when creating campaigns targeting women. Now a study from Oxygen Media should make this tactic irresistible--not only do the vast majority of women like humorous ads, they...

Percentage of women with high salaries tripled in past decade.(Workforce/Employment)(Brief Article)
May 1, 2004... The proportion of women earning more than $100,000 per year tripled between 1991 and 2001, according to an Employment Policy Foundation analysis of Government Accounting Office data. In 1991, one in 143 women who worked full-time earned over...

Women who work in managerial/professional jobs, by race/ethnicity.(Brief Article)(Excerpt)
May 1, 2004... [GRAPHIC OMITTED] Women Who Work In Managerial/Professional Jobs, By Race/Ethnicity Asian American 41% Non-Hispanic White 39% African American 30% Native American 30% Hispanic 23% Source: Institute...

Advertising & promotions monitor.(Volvo Cars)(Reebok International Ltd.)(Wm. Wrigley Jr. Co.)(REAL Magazine (Revue Media))
May 1, 2004... ADVERTISING & PROMOTIONS MONITOR AUTOMOTIVE Volvo Cars Takes its women-designed concept Thomas Andersson car, Your Concept Car, to the EVP Marketing, N. America National...

Singer headlines hispanic women's magazine.(Print Media )(Thalia Sodi launches magazine published by American Media)(Brief Article)
May 1, 2004... Latin pop star Thalia Sodi has launched an eponymous magazine aimed at Latina women age 18-35, who make up the majority of the singer's fans. The monthly, which is published by American Media, launched in April and will run at least two more...

Magazine targets value-conscious women.(Print Media)(All You by Time Inc.)(Brief Article)
May 1, 2004... Time plans to launch All You, a monthly women's magazine, in September 2004. The publication is aimed at value-conscious women and focuses on practical solutions and down-to-earth encouragement, with articles on topics ranging from...

Bravo spins off "Queer Eye" for women.(Entertainment )(Queer Eye for the Straight Gal planned for 2005)(Brief Article)
May 1, 2004... Bravo is set to debut "Queer Eye for the Straight Gal," a female spinoff of its hit series "Queer Eye for the Straight Guy" (which has many female fans). The show debuts in 2005 and will feature gay men giving straight women fashion and...

"Bladeless" razor launches with comedy.(Health/Beauty Aids)(Reckitt Benckiser PLC)(introduction of Veet Bladeless Razor Kit for women)(Brief Article)
May 1, 2004... Reckitt Benckiser introduces the Veet Bladeless Razor Kit for women. The product includes a gel hair-removal cream and a bladeless razor that removes the loosened hair. To promote the product launch, the company hosted a comedy event titled the...

Website offers tools for businesswomen.(Business/Industry)(American City Business Journals launches Bizwomen.com)(Brief Article)
May 1, 2004... American City Business Journals launches Bizwomen.com, an online initiative which provides tools for women business owners, networking resources, and the opportunity to be listed in the site's Bizwomen Directory. Bizwomen includes 41 separate...

Conference calendar.(Calendar)
May 1, 2004... 2004 Food Marketing Institute Show, May 2-4, McCormick Place Convention Center, Chicago, IL. Includes a Healthy Living Pavilion with presentations on nutraceuticals and women's health. Contact: Food Marketing Institute, Susan Loving; phone:...

Spending for Mother's Day 2004 will top $10 billion.(Consumer Spending & Attitudes)
May 1, 2004... Mother's Day spending is expected to total $10.4 billion in 2004, according to a BIGresearch study for the National Retail Federation (NRF). Consumers will spend an average of $98.64 on gifts for their own moms and other women they know. This...

Teen girls prefer healthy foods.(Youth)(teenage girls have healthier eating habits and attitudes than teenage boys)(Excerpt)
May 1, 2004... Teenage girls have healthier eating habits and different attitudes about food than their male peers do, according to a study of 13-18-year-olds by BuzzBack Market Research. The majority of teens want to improve their eating habits, but girls...

Knitting groups attract young women.(Leisure)(Brief Article)(Excerpt)
May 1, 2004... Knitting has become a social activity among young women, with the numbers of knitting-and-conversation groups growing significantly in the last few years, reports the Chicago Tribune. According to data cited from the Craft Yarn Council of...

Tours, clinics target female golfers.(Sports/Fitness)(Brief Article)
May 1, 2004... An increasing number of golfing clinics, schools, and trips are targeted exclusively to female golfers, reports The Wall Street Journal. Some package golf instruction with luxurious retreat activities such as spa treatments, wine tasting, and...

Female anchors criticized for skimpy outfits.(Mass Media)(Brief Article)(Reprint)
May 1, 2004... Some female newscasters are under fire for dressing provocatively on the air and appearing in men's magazines, reports the Los Angeles Times. One California anchor has a personal website with beauty secrets and workout tips. Another does her...

Single women are adopting kids.(Family)(U.S. Department of Health and Human Services' Children's Bureau)(family recruitment campaign for foster kids)(Brief Article)(Excerpt)
May 1, 2004... Single women are increasingly accepted--even sought after--as adoptive parents, reports USA Today. AdoptUSKids, a project of the U.S. Department of Health and Human Services' Children's Bureau, is currently launching a family recruitment...

Harvard admits more women than men.(Education)(Harvard University's fall 2004 freshman class)(Brief Article)(Excerpt)
May 1, 2004... Harvard University has admitted more female than male students in its fall 2004 freshman class; this marks the first time in the university's history that it has done so, reports the Associated Press in the Chicago Tribune. The institution has...

Single women are key voter group.(Government/Politics)(Brief Article)
May 1, 2004... The unmarried professional woman has been dubbed this year's political "it" group, report Newsweek and Salon.com. Their social and political interests make them particularly appealing to the Democratic party--they're strongly in favor of...

Women's "career wear" gets adventurous.(Clothing/Accessories)(Brief Article)
May 1, 2004... Women's working wardrobes are becoming more diverse and adventuresome, reports The Wall Street Journal. So-called "career wear" is the hottest-selling category in clothing this spring, primarily because of a trend toward formal dress in...

Women's health book takes tribal perspective.(Healthcare/Medical)(Brief Article)
May 1, 2004... A book addressing women's health from the perspective of Native American tribal traditions has become a surprise bestseller, reports Women's eNews. The Indigenous Women's Health Book: Within the Sacred Circle, written by Native American women...

Lung cancer rates soar among women.(Healthcare/Medical)(lung cancer replaces breast cancer as the leading cause of cancer deaths for women)(Brief Article)
May 1, 2004... Lung cancer is now epidemic among women; death rates due to the disease soared 600% between 1930 and 1997, reports BusinessWeek. At the same time, men's rates of death due to lung cancer have been steadily declining since the early 1980s. While...

Scientists come closer to male pill.(Healthcare/Medical)(Brief Article)
May 1, 2004... A number of studies are currently underway to develop a male contraceptive pill, injection, or implanted device, reports the Associated Press in the Dallas Morning News. The National Institute of Child Health and Human Development will be...

Women want female-specific outdoor gear.(Sports/Fitness)(Brief Article)(Excerpt)
May 1, 2004... The majority of women who enjoy outdoor activities want gender-specific gear for those activities, and 36% believe women's gear can enhance their athletic performance, according to a Western WATS Market research poll for Recreational Equipment...

Women are better at being supportive.(Human Behavior)(an analysis of men and women's responses in the workplace)
May 1, 2004... The concept of "separate but equal" gender cultures, in which women and men each have their own styles of communication and prefer to get support in gender-specific ways, appears to be inaccurate, according to a recent study at Purdue...

Fashion shoppers mix luxe and mass.(Clothing/Accessories)(Brief Article)
May 1, 2004... Female shoppers are stretching their wardrobe dollars by buying a mix of luxury goods and mass-merchant basics, according to Cotton Inc.'s Lifestyle Monitor. Gone is the belief that high fashion equals high price. Nearly three quarters of...