Marketing to Women: Addressing Women and Women's Sensibilities articles from May 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from May 2003

As a motivator, competition doesn't work as well for women as it does for men.
May 1, 2003... Marketers who specialize in communicating with women have been saying for years that messages centered on keeping up with the Joneses don't motivate women to buy, and may even turn them off. Two new studies by researchers at the University of...

Time for a Marketing makeover. .(Editorial)
May 1, 2003... While working on this month's MARKETING To WOMEN, I noticed a phenomenon more familiar to marketers who specialize in the Black, Hispanic, and Asian American markets--the need to seriously revamp a company's image to attract customers who have...

LPGA speaks on the role of entertainment in marketing golf. .(Letter to the Editor)
May 1, 2003... The Ladies Professional Golf Assn. (LPGA) implemented a sweeping marketing initiative last year, designed to position women's golf as sports entertainment, and its players as sports celebrities. As part of that effort, the LPGA issued a series...

Advertising & Promotions monitor.
May 1, 2003... AUTOMOTIVE Autotrader.com Clark Wood VP Marketing 5775 Peachtree Dunwoody Dr., #A200 Atlanta, GA 30342 Phone: 404-843-5000 E-mail: clark.wood@autotrader.com Website: http://www.autotrader.com The car...

Women's Alliance offers plus-size business clothes for women in need. (Philanthropy/Public Service).(Brief Article)
May 1, 2003... The Women's Alliance, an organization that provides professional clothing and career skills training to disadvantaged women, partners with TLS Entertainment to offer a new line of plus-size clothing for clients of The Women's Alliance. The...

National College Sports Network commits airtime to women's sports. (Entertainment).(Brief Article)
May 1, 2003... The National College Sports Network (NCSN), which launched in early 2003, signs multi-year programming agreements with the Women's Basketball Coaches Assn. (WBCA) and the American Volleyball Coaches Assn. (AVCA). Additional efforts to raise the...

Oxygen and BET pair for TV show about African American women. (Entertainment).(Black Entertainment Television)(Brief Article)
May 1, 2003... Oxygen and BET are partnering for "Hey Monie," an original animated comedy series that portrays the daily life of Simone, a single, urban, professional African American woman. The show is produced by Soup2Nuts and premieres in spring 2003 on...

Cosmetics line aims to build self-esteem. (Health/Beauty Aids).(Boyfriend Cosmetics)(Brief Article)
May 1, 2003... Recently launched Boyfriend Cosmetics combines beauty products with inspirational messages. Each container of lip gloss, eye shadow, or nail polish carries the name of a boy, along with a message designed to build self-esteem among young female...

P&G licenses Olay Brand for Vitamins. (Health/Beauty Aids).(Procter and Gamble)(Brief Article)
May 1, 2003... Procter & Gamble is licensing its Oil of Olay brand to Pharmavite LLC for a line of Olay Vitamins for women. Products will include Beauty Nutrients and Wellness Nutrients. The vitamins will be positioned as linking inner and outer beauty, a...

McDonald's markets new salads to women. (Food/Beverages).(Brief Article)
May 1, 2003... McDonald's introduces a new line of premium salads targeted to women. Marketing for the salads is focused on women as individuals, rather than as family gatekeepers, which represents a major shift in the company s strategy. Network and cable TV...

iVillage introduces online center for women's heart health. (Online).(Brief Article)
May 1, 2003... iVillage launches a new online center for Women's heart health information, called "You Gotta Have Heart." Located at iVillage.com/healthyheart, the site offers information on gender-specific warning signs of heart attack (women often have...

WITI partners with CMP Media to produce Magazine for female techs. (Business/Industry).(Women in Technology International)(Brief Article)
May 1, 2003... Women in Technology International (WITI) is partnering with CMP Media for a quarterly WITI FastTrack Magazine supplement, designed to help female technology specialists boost their careers. Fast Track will be distributed to WITI Conference...

Patented bra has secret compartments. (Clothing/Accessories).(Leading Lady Top Secret Bra)(Brief Article)
May 1, 2003... Leading Lady, a manufacturer of specialty intimate apparel (e.g., maternity bras, arthritis bras), introduces the Top Secret Bra, which includes two pockets designed to hold keys, credit cards, and other small items. The pockets close with...

Quick workouts appeal to busy women. (Exercise/Fitness).(Brief Article)
May 1, 2003... Workout centers that offer pared-down routines are becoming increasingly popular with women, reports The Wall Street Journal. Clubs such as Curves and Ladies Workout Express offer pre-set routines that combine strength training, flexibility,...

Grace Woman magazine refuses diet ads. (Print Media).(Brief Article)
May 1, 2003... Grace Woman magazine, the new fashion and lifestyle publication devoted to portraying full-figured women, has determined it will not accept advertising for tobacco products or diet pills, reports the Chicago Tribune. Editor-in-Chief Ceslie...

Corporations are losing talented women. (Workforce/Employment).(Brief Article)
May 1, 2003... The exodus of women from corporate jobs toward business ownership is twofold: Women are being both pushed away by corporations and lured by entrepreneurship, reports Across The Board. Despite diversity initiatives that aim to attract and retain...

Are black models out of fashion? (Emerging Majorities).(Brief Article)
May 1, 2003... Beauty products manufacturer Estee Lauder recently hired its first Black model, Liya Kebede--a move that many are hailing as a sign that more doors are opening to women of color in the fashion and beauty industries, reports The New York Times....

Fast-food salads go gourmet for women. (Food/Beverages).(Brief Article)
May 1, 2003... In an effort to attract more women and the health-conscious customers who have gravitated toward fast-casual restaurants in recent years, many fast-food restaurants have upgraded their salad selections, reports the Los Angeles Times. The...

These days, the bridesmaid may be a man. (Family).(Brief Article)
May 1, 2003... Traditional gender roles at weddings are being turned on their ear by modern couples who don't see why a bridesmaid need be female or a best man male, reports the Washington Post. Wedding planners and website editors believe the change is...

Grooms get involved in wedding planning. (Family).(Brief Article)
May 1, 2003... The wedding industry is catching on to a relatively new phenomenon--groom wedding planning, reports The Wall Street Journal While brides and their mothers (and sisters and female friends) continue to occupy a central role in wed planning, more...

Conference calendar.(Brief Article)(Calendar)
May 1, 2003... American Advertising Federation (AAF) National Conference 2003, June 4-7, Century Plaza Hotel & Spa, Los Angeles, CA. Women's marketing is one of the highlighted topics at this annual advertising and marketing conference, with Mary Lou Quinlan...

Minority women are less likely than caucasian women to get mammograms. (Healthcare/Medical).(Brief Article)
May 1, 2003... Black and Hispanic women are less likely than White women to be aware of their risks for breast cancer, according to a Harris Interactive survey conducted for the Susan G. Komen Foundation. They're also less likely than Whites to have regular...

Women want funny, not moneyed, men. (Opinion).(Brief Article)
May 1, 2003... Marketers casting male leads for ads aimed at women take note: Even when looking for a short-term date, women care more about being with someone fun than someone with wealth or good looks, according to a survey of 1,000 women from the U.S. and...

Diamond Cutters International. (Research Notes).(engagement ring survey)(Brief Article)
May 1, 2003... * In a 1988 poll of new brides, 46% said they would consider trading in their engagement ring for a bigger, better diamond, while 54% said they would never consider it. The same women were polled again in 2003; 81% of those who'd said they'd...

Delta expects women to fuel sales for its new airline. (Flying for a Song).(Delta Airlines launches Song)(Brief Article)
May 1, 2003... Delta Airlines is launching Song, a low-cost but high-style carrier aimed at "discount divas"--women age 35-54 who have sophisticated tastes and ample income but look for bargains when planning family trips. Song's Tim Mapes says the airline is...

Women go online to connect, men to play. (Online).(Brief Article)(Illustration)
May 1, 2003... The accepted wisdom that women use the Internet to connect, and men use it to play appears to hold true for 18-24-year-olds. Websites offering entertainment or news and those centered on community are most popular among women age 18-24,...