Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2009

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2009

Weight loss programs ramp up marketing, but carve unique messages to appeal to women.
March 1, 2009... Whether the goal is to lose a few pounds or more than 100, the battle to lose weight is something the vast majority of women tackle at one time or another. As American women have increasingly been getting larger, weight loss programs have been...

The real key to weight loss.(EDITOR'S NOTE)
March 1, 2009... A 2008 University of Missouri study comparing the weight loss efforts of women working out in a health club with that of members following the Weight Watchers program over a 12-week period concluded that neither program was able to decrease a...

Spotlight on weight loss programs.
March 1, 2009... PROGRAM SELECTED PROGRAM DETAILS/MARKETING EFFORTS Atkins Nutritionals Details: The program is built around the nutrition principles...

NBC unites powerful women.(news and perspectives)
March 1, 2009... NBC Universal's recently launched Women@NBCU creates a women's advisory board, to provide counsel to NBC and its clients, as well as to participate in key events within the division. The 26-member board--including Today Show anchor Meredith...

Girls team up for safer products.(news and perspectives)
March 1, 2009... A group of teen girls have banded together to introduce Teens Turning Green, a national coalition to push companies to find green alternatives to replace toxic products and practices. The California-based organization is promoting various...

American girls battles bullies.(news and perspectives)
March 1, 2009... Mattel's American Girl brand is teaching girls to stand up for themselves via its Chrissa doll. Each year, the company unveils a "Girl of the Year" doll with a contemporary backstory. "Relational aggression has become the number one concern of...

Around EPM.(news and perspectives)
March 1, 2009... Following is a sampling of stories about women published in other newsletters from EPM Communications, parent of MARKETING TO WOMEN. ONLINE GUIDE Multimedia company Todobebe launches a new website, www.embarazo.com. ("Embarazo"...

Men should be police officers, women preferred as school teachers.(research on women)
March 1, 2009... Americans prefer women be elementary school teachers, and men to serve as police officers, according to the Pew Research Center. Although the majority of respondents express no gender preference, there are a few notable differences in several...

Costanza alert: it's hygiene, not looks.(research on women)(George Costanza)(Brief article)
March 1, 2009... When Seinfeld's George Costanza got all verklempt upon hearing his new girlfriend considers looks unimportant, certain it's a comment on his own appearance, he was, as usual, wrong. Only 6% of women say their partner's looks are very important...

Manicures, pedicures, and beauty products lift women's spirits.(research on women)(Brief article)
March 1, 2009... During this tough economy, women find beauty products and manicures/pedicures (18% equally) to be the small purchases that provide the most comfort, according to website BettyConfidential.com. About one in six (16%) find comfort in chocolate,...

Moms are online more than their children.(research on women)
March 1, 2009... Moms surf the Internet for three hours a day, compared to two for their children, according to Marketing to Moms Coalition and BSM Media. Moms are also plugged in other ways. Nearly all survey respondents (99%) use more than one piece of...

Conference calendar.(Brief article)(Calendar)
March 1, 2009... Marketing to Women Summit. March 20-22, 2009, Chicago, IL. CONTACT: Women's Council of Realtors, 800-245-8512; wcr@wcr.org; www.wcr.org. Really Awesome Women in Real Estate. March 25-27, 2009, Savannah, GA. CONTACT: Real Estate Coach,...

Pets come first for many females.(research on women)
March 1, 2009... Nearly four in 10 women aged 18-49 (37%) have spent more than $100 on a gift for their pet, according to Lifetime Networks. Despite the economic downturn, 89% plan to spend the same amount or more on their pets in the next six months and 58%...

Hair products, stylists & Black women: an interdependent relationship flowers.(research on women)
March 1, 2009... Nearly half of Black women (46%) use hair styling lotion or liquid, compared to 21% of U.S. women overall, according to Mintel. They're also significantly more likely to use hair styling spritz (43% vs. 20%) and hair styling cream (36% vs....

Men, women wary of plastic's Allure.(research on women)
March 1, 2009... Nearly the same percentage of men (70%) and women (73%) have credit cards, according to Bankrate.com and GfK Research. However, females are more than twice as likely as men to admit their credit line was recently altered (5% vs. 2%). Women are...

Half of women are always plugged-in.(research on women)
March 1, 2009... Women, on average, have 12 digital devices and 5.8 "screens," according to a study from Microsoft Advertising, Ogilvy Chicago, and Mindshare. Some 85% say email is their most important tool. More than half (58%) never unplug from their...