Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2008

Home improvement marketers target women with new products, new campaigns and plenty of pink.
March 1, 2008... The modern day version of the Tupperware party features a circular saw, a caulking gun, three kinds of hammers and six kinds of putty knives. This direct sales gathering is run by Tomboy Tools, a seller of home improvement solutions for...

Pressed for time.(women's time management tools)(Brief article)
March 1, 2008... Gadgets and gizmos may crowd the airwaves, but many women still turn to traditional methods to keep track of their busy lives. Phones and PDAs win points for communication, but paper calenders rule for organization. What tools do women tap for...

Hammering home.(EDITOR'S NOTE)
March 1, 2008... Q: How many editors of MARKETING To WOMEN does it take to change a light bulb? A: Zero. I'm specifically prohibited from making even the smallest home repair. I am the Don't Let Her Do It Herself-er. My anti-handiness is renowned. I...

Lifetime starts dance competition.(Lifetime Television Network's Your Mama Don't Dance)(Brief article)
March 1, 2008... In its own twist on Dancing with the Stars, Lifetime unveils Your Mama Don't Dance, a reality dance competition in which parent/child pairs will compete for $100,000 in cash and prizes. The youngsters, chosen in an audition process for a show...

Maternity wear goes green.(marketing to moms)
March 1, 2008... Mother's Work Inc, parent company of maternity brands such as Mimi Maternity and A Pea in the Pod, releases a series of environmentally-friendly products for sale in its stores and online. Motherhood Maternity stores will offer 100% organic...

Blue Cross confronts baby blues.(marketing to moms)
March 1, 2008... Blue Cross of California launches a Maternity Depression Program--a system of screening tools, education and information designed to reach out to mothers suffering from postpartum depression. To promote the program, Blue Cross of California...

Funbrain launches preschool content.(marketing to moms)
March 1, 2008... To attract preschoolers and their moms to the site, Funbrain.com introduces The Moms and Kids Playground, a section of the site devoted to games and activities for moms and kids aged 2 to 6. The games are designed for non-readers and are meant...

Social networking site for moms.(marketing to moms)
March 1, 2008... A social networking site devoted to pregnancy and new parenthood launches, seeking to give moms a place to connect with news, information and other moms on the Web. The Cradle bills itself as a lifestyle site, offering up a variety of tools...

March of Dimes courts moms-to-be.(marketing to moms)(Brief article)
March 1, 2008... The March of Dimes unveils a website designed to provide moms-to-be a source of up to date medical and lifestyle information needed for a healthy pregnancy. The site features the latest in scientific and medical research, addressing such issues...

Advertising and joint ventures.
March 1, 2008... AUTOMOTIVE Jiffy Lube Luis Scoffone President 700 Milam St. Houston, TX 77002 713-546-4100 luis.scoffone@shell.com www.jiffylube.com Joins with the American Heart Association to raise funds in support...

Martha Stewart launches macys line.(NEW PRODUCTS & CAMPAIGNS)(collections of flatware with Wedgwood USA Inc.)(Brief article)
March 1, 2008... Home decor queen Martha Stewart launches of the Martha Stewart Collection with Wedgwood, part of her exclusive relationship with the department store chain. The collection combines the signature Wedgwood color palette and patterns with...

DontDateHimGirl.com starts fund.(NEW PRODUCTS & CAMPAIGNS)
March 1, 2008... DontDateHimGirl.com, an online resource for women seeking information and support around relationship issues, starts a charitable fund aimed at supporting women's causes. The fund, administered by the Dade Community Foundation, will be financed...

Orbitz Adds Parent Panel.(NEW PRODUCTS & CAMPAIGNS)(family travel page)(Brief article)
March 1, 2008... To better connect with traveling families, Orbitz introduces the Orbitz Parent Panel as part of its redesigned family travel page. The panel features 20 Orbitz employees--all parents with kids of varying ages. Among the content offerings: One...

All around EPM.(news and perspectives)
March 1, 2008... The following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARKETING TO WOMEN. FAMILY MEALS CURB DISORDERS IN GIRLS Teen girls who eat five or more meals with their...

Best, worst travel destinations for women.(research on women)
March 1, 2008... As women increasingly add distant and exotic locales to their travel plans. SmarterTravel.com produces a guide outlining best and worst travel destinations for women around the world. Locations are rated according to anecdotal evidence of...

Women draw less pension income.(research on women)
March 1, 2008... Retirement has a gender gap. Women over age 50 are much less likely to receive annuity and/or pension income. And even for women who do draw such income, it is likely to be less than that of men in their age bracket. This according to a...

Where women turn for birth control info.(research on women)
March 1, 2008... Women tap a variety of sources when seeking information on birth control. Friends and family play a strong role, as to medical professionals and sexual partners, finds a survey by Ortho Women's Health and Urology. Among the findings: ...

Moms Dis super bowl Ads.(mothers tuned into Super Bowl Game)(Brief article)
March 1, 2008... She buys the beer, she sets out the chips, she's right on time for kickoff and stays to the bitter end of play. But do the advertisers target her? Noooooooo. A survey by the Marketing to Moms Coalition finds moms tune into the Super Bowl...

Women embrace time management.(research on women)
March 1, 2008... Time management is an issue for almost everyone but a survey by Whomi finds women take a more active role in the process than men. What's more, they are open to a variety of pitches, not just the latest gadget. Among the results: *...

Women lag in disaster planning.(research on women)
March 1, 2008... When it comes to disaster, such as flood or fire, men say they are more prepared than women to meet the challenge. A survey by AxcessPoints makes the following findings: * More than 36% of men said they are extremely or well-prepared for a...

Women waffle on honesty.(honesty in relationships)(Brief article)
March 1, 2008... Is honesty always the best policy? More than half of women surveyed by Harlequin rank it equal to trust for most important value in a relationship. Many say lack of honesty is a key reason relationships falter and few would agree to stay in a...

Women go online for health information.(research on women)
March 1, 2008... Contrary to popular belief, women do not seek the advice of friends and family first when it comes to making health decisions. While conventional wisdom suggests women turn to community for the first round of advice, comScore finds women are...

tbd advertising hires Jen Collins as Account Supervisor.(marketers on the move)
March 1, 2008... tbd advertising hires Jen Collins as Account Supervisor. She was previously an independent marketing consultant. Phone: 541-388-7558

Rainbow Media.(marketers on the move)
March 1, 2008... Rainbow Media promotes Christine Bragan to VP Marketing and Communications. Phone: 212-324-8500

Glam Media hires Kiumarse Zamanian as VP of Glam Evolution Advertising Platform.(marketers on the move)
March 1, 2008... Glam Media hires Kiumarse Zamanian as VP of Glam Evolution Advertising Platform, a new position. Phone: 650-244-4000

The Nielsen Company.(marketers on the move)
March 1, 2008... The Nielsen Company names Cheryl Idell EVP of Media Product Leadership. Phone: 646-654-8300

Oxygen.(marketers on the move)
March 1, 2008... Oxygen promotes Christina Pisano and Sarah Barasch to VP of Research and VP of Ad Sales Research, respectively. Phone: 212-651-2000

Scripps Networks appoints Lynne Costantini EVP of Affiliate Sales and Marketing.(marketers on the move)
March 1, 2008... Scripps Networks appoints Lynne Costantini EVP of Affiliate Sales and Marketing. She was previously with Time Warner Cable. Phone: 865-694-2700

Discovery Communications names Wonya Lucas as Chief Marketing Officer, starting at the end of March.(marketers on the move)
March 1, 2008... Discovery Communications names Wonya Lucas as Chief Marketing Officer, starting at the end of March. She joins from The Weather Channel Companies. Phone: 240-662-2000

National Geographic Television.(marketers on the move)
March 1, 2008... National Geographic Television promotes Maryanne Culpepper to EVP of Editorial and New Business Development. Phone: 202-857-7000

Discovery Communications hires Kathleen Kayse as EVP Digital Media Sales.(marketers on the move)
March 1, 2008... Discovery Communications hires Kathleen Kayse as EVP Digital Media Sales. She was previously at AOL. Phone: 240-662-2000

The Weather Channel.(marketers on the move)
March 1, 2008... The Weather Channel promotes Sheila Buckley to VP National Ad Sales. Phone: 770-226-0000 MTW welcomes news of marketing and advertising personnel changes. Please send information to Ellen Neuborne, Editor, Marketing to Women, EPM...

Conference calendar.(Brief article)(Calendar)
March 1, 2008... Third Annual A Woman's Worth 360 Degrees Conference & Expo, March 8, Orlando, FL. Contact: InnerG--Institute for Life's Performances, 407-245-7314, www.tmwoman.com The 11th Annual Salute to Women's Business Enterprises: The Power of...