Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2007

As more women focus on finances, financial services firms reach out with targeted marketing and products.
March 1, 2007... In February, the 1,700 employees of Astoria Financial Corp. were encouraged to wear red to work. Across the federal savings and loan's 86 locations, a memo went out to promote the fashion statement, not in honor of Valentine's Day, but to...

The paycheck gender gap.(QUICK TAKE)(Statistical table)(Brief article)
March 1, 2007... Men continue to outearn women. Recruiting firm Dice Holdings finds gaps in pay stretch across industries. What are the trends? See P. 8 Women who earn less than men, by industry, 2006 Medical/Pharmaceutical -11.5%...

Money matters.(financial companies)(Editorial)(Brief article)
March 1, 2007... When I got engaged, the highest-ranking woman at my newspaper took me aside for some advice. Keep your own checking account, she said. Keep your own money. It's advice I promptly ignored and have been happy about my decision ever since....

Wal-Mart hosts lecture series.(marketing to moms)(Brief article)
March 1, 2007... "All Things Baby" and "Baby Solutions 1-2-3" are educational seminars held for new and expectant moms at Wal-Mart locations across the country. Women can learn tips on nutrition, playtime and sleep issues. Local family care experts discuss the...

Kaboose media adds video content.(marketing to moms)(Brief article)
March 1, 2007... Kaboose Inc., an online media company focused on family-related content, expands its offerings to include KabooseTV, an interactive video channel. The addition is designed to give advertisers an interactive platform for reaching the Kaboose...

Humor in the work/family balance.(marketing to moms)(Peeing in Peace: Tales and Tips for Type a Moms)(Brief article)(Book review)
March 1, 2007... The pressures of managing a high-powered career and a young family are detailed in Peeing In Peace: Tales and Tips for Type A Moms. The book, co-authored by television executive Beth Feldman and producer Yvette Corporon, includes personal...

Lansinoh launches sweepstakes.(marketing to moms)
March 1, 2007... New moms can enter a "Dream Nursery Contest" sponsored by Lansinoh, maker of breast feeding products. The contest is launched in conjunction with the introduction of both the Lansinoh Manual Breast Pump, a smaller pump that can be operated with...

Got milk targets Hispanic moms.(marketing to moms)(Brief article)
March 1, 2007... To encourage Hispanic moms to serve their children three glasses of low-fat milk per day, The Milk Processor Education Program launches a "Got Milk" campaign specifically for Latina audiences. TV personality and anchor of Telemundo's "Al Rojo...

Personal trainer pens workout book.(marketing to moms)(Looks Great: The Fitness Program for Moms, book by Sherri Dodd)(Brief article)(Book review)
March 1, 2007... Based on her experiences after her own pregnancies, personal trainer Sherri Dodd has crafted Mom Looks Great: The Fitness Program for Moms. The book is a guide for mothers looking to lose post-pregnancy weight and maintain energy and fitness....

The power of female shoppers.(questions & answers)(interview with writer Pamela Danziger )(Interview)
March 1, 2007... With nearly $4 trillion spent at retail each year, shopping clearly outstrips baseball as the great American pastime. In her latest book, Shopping: Why We Love It And How Retailers Can Create The Ultimate Customer Experience, Pamela Danziger...

Deloitte launches work/life blog.(new products & campaigns)
March 1, 2007... After 18 months running a popular internal blog, executives at Deloitte and Touche USA launch the first external corporate blog to explore the issues of men and women seeking to achieve work/family balance. The blog houses a candid discussion...

Oxygen debuts social network.(new products & campaigns)(Oxygen Media)(Brief article)
March 1, 2007... Oxygen Media launches Oomph.net, a social network designed to help women connect with like-minded people. Oomph.net features personality tests that allow users to uncover key personality traits and then link them to visitors with similar...

Lifetime pitches heart health.(new products & campaigns)(Lifetime Television )(Brief article)
March 1, 2007... Lifetime Television launches an ongoing public service campaign designed to raise awareness around heart health for women. Lifetime sponsors The Heart Truth's Red Dress Collection Fashion Show, providing financial support, the opening video,...

Under Armor signs two female athletes.(new products & campaigns)(Cat Osterman and Kimmie Meissner )(Brief article)
March 1, 2007... Under Armor, maker of branded performance apparel, footwear and accessories, signs U.S. National Team softball pitcher Cat Osterman and 2007 National Women's Figure Skating Champion Kimmie Meissner as representatives of the brand. Both athletes...

Girls Gone Wild get dressed.(new products & campaigns)(womens clothes)(Brief article)
March 1, 2007... Girls Gone Wild, best known for its videos of young people over-indulging during Spring Break, is moving into the apparel business. Its new line of clothing debuts this winter, featuring sportswear, loungewear, and swimwear. Items include hand...

Career comeback program launched.(new products & campaigns)(Brief article)
March 1, 2007... Women who take time off to raise a family often encounter frustrating hurdles when they attempt to return to the workforce. Wharton Executive Education, with underwriting by UBS, has created a program designed to help women develop strategies...

New PR firm targets women.(new products & campaigns)(Girlpower)(Brief article)
March 1, 2007... Linda Landers has launched her new firm, Girlpower, a boutique marketing and communications firm specializing in building relationships with women at their various life stages. The firm provides public relations and marketing communications...

Demographic snapshot marks Women's History Month.(research on women)(Statistical data)
March 1, 2007... March was established as Women's History Month by Congress in 1987. The U.S. Census Bureau, drawing on its 2004 data and other sources, offers the following snapshot of women in America. What are women doing? They are outliving men....

Women fare better at college.(research on women)(Brief article)(Statistical data)
March 1, 2007... In higher education, women maintain an edge over men. According to educational consulting firm Noel-Levitz, women are more motivated when they arrive at college and are ultimately more successful at attaining degrees. Among the results:...

Heart studies ignore women.(research on women)(Brief article)
March 1, 2007... Heart disease is the No. 1 threat to women's health, but the Mayo Clinic finds much of the research around cardiovascular care does not detail the impact on women. Often studies fail to include women and even when women are in the study group,...

Women aren't opting out.(research on women)(managing work and family)(Brief article)(Statistical data)
March 1, 2007... Despite high profile press coverage to the contrary, women are not opting out of the workforce to stay at home with their children, reports the Simmons School of Management. Recent newspaper articles quoted women who have made this choice....

For marketers, snail mail prevails.(research on women)(Statistical table)(Brief article)
March 1, 2007... While new technologies burst on the marketing stage with dizzying speed, many tried and true methods are still the most effective ways to reach women. Data from the Vertis Communications Customer Focus 2007 study finds older tactics such as...

Tech salaries show gender gap.(research on women)(information technology)(Survey)
March 1, 2007... Women continue to trail men in terms of salaries in the information technology industry, according to the 2006 salary survey by Dice Holdings, an online recruiter and career firm. While the gap is narrowing, women lag substantially behind male...

Women are less forgiving.(research on women)(Brief article)
March 1, 2007... Women are interested in romance and are eager to use new technologies such as cell phones and PDAs to help them search for Mr. Right. But when it comes to forgiveness for transgressions, women are more likely than men to hold a grudge. The 2007...

Conference calendar.(Calendar)
March 1, 2007... Public Policy Forum--When We Are Good We Are Very Very Good: The Testing of America, March 8, Rayburn House Office Building, Capitol Hill, Washington, D.C.; Contact: Dialogue On Diversity, Inc. 1000 Connecticut Ave., N.W., #600, Washington, DC...

Lucid Marketing.(MARKETERS ON THE MOVE)
March 1, 2007... Lucid Marketing names John King President. He has been with the firm since 2004 in business development and operations roles (877-260-1330).

Royal Neighbors of America.(MARKETERS ON THE MOVE)
March 1, 2007... Royal Neighbors of America names Judith Tshabangu Marketing Executive. She was previously VP/Marketing for Geneva Global (309-788-4561).

All You magazine.(MARKETERS ON THE MOVE)
March 1, 2007... All You magazine promotes Tiffany Sommers to Assistant News Editor. She was previously Editorial Assistant (212-484-8000).

Ad Partners.(MARKETERS ON THE MOVE)
March 1, 2007... Tiffany Long joins Ad Partners as Account Coordinator. She was previously a Marketing Assistant with Wendt Productions (631-368-2001).

The Walt Disney Company.(MARKETERS ON THE MOVE)
March 1, 2007... Tricia Wilber is tapped by The Walt Disney Company to head its merged advertising sales and promotions team (818-560-1000).

Cookie Jar Entertainment.(MARKETERS ON THE MOVE)
March 1, 2007... Cookie Jar Entertainment hires Josette Bonte as VP Digital Media (514-843-7070).

Broadband Interactive Applications.(MARKETERS ON THE MOVE)
March 1, 2007... Julie Roehm joins the board of directors for Broadband Interactive Applications. Roehm had been SVP Marketing Communications at Wal-Mart (972-464-5880).

Conde Nast Media Group.(MARKETERS ON THE MOVE)
March 1, 2007... Tracey Baldwin rises to Corporate Sales Director for Conde Nast Media Group (212-286-2860).

Prevention magazine.(MARKETERS ON THE MOVE)(promoted Courtenay Smith)(Brief article)
March 1, 2007... Courtenay Smith promoted from Deputy Executive Editor to Executive Editor at Prevention magazine (610-967-8038). MARKETING To WOMEN welcomes news of marketing and advertising personnel changes. Please send information to Ellen Neuborne,...