Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2006

Daytime TV spots are more likely than primetime ads to target women, and to include full-figured actresses.
March 1, 2006... Daytime TV is still largely a woman's world, judging from the ads that accompany the programming. More than four in 10 commercials (44%) shown during the early afternoon on broadcast and cable networks are aimed at women, according to an...

Women appreciate technology but aren't early adopters.
March 1, 2006... Women spend $55 billion annually on computers and consumer electronics, but most don't consider themselves to be early adopters, according to a new report by Packaged Facts. DVD players and videogames--especially handhelds--are the most...

No need to wait till it's "hot".(female market)(Brief article)
March 1, 2006... In the seven years that I've edited MARKETING TO WOMEN, I've watched one industry after another declare women the "hot" market--the one that holds the key to growth. The first one I can recall noticing was financial services, which saw a flurry...

Women are underrepresented in news stories.
March 1, 2006... Women are cited as sources for news stories less than half as often as men are, according to the Project for Excellence in Journalism. More than three quarters (76%) of all news stories contain male sources, while only a third (33%) of stories...

Moms are the gatekeepers of the family fridge.(marketing to moms)
March 1, 2006... As chief grocery shoppers and gatekeepers for family health, moms play an important role in determining what their children eat. Moms are very concerned with how their kids eat: 86% believe teaching good eating habits is among the most...

Blue Shield adds maternity dental benefit.(Blue Shield of California)(Brief article)
March 1, 2006... Blue Shield of California is introducing an enhanced small-group dental benefit for pregnant women. Available April 1, 2006, the benefit provides coverage for periodontal treatments and maintenance during pregnancy, as well as additional...

Disney launches parenting title.(Walt Disney Publications Inc.)(Brief article)
March 1, 2006... Disney is launching a new parenting magazine, to focus on helping moms of young children (birth to age 6) understand and foster their children's learning processes. The publication, titled Wondertime, targets well-educated moms with...

Payless launches designer shoe line.(Payless ShoeSource)(Brief article)
March 1, 2006... Discount shoe chain Payless ShoeSource takes a page from Target's book as it introduces the first-ever Payless Designer Collection, in partnership with fashion designer Laura Poretzky. The line, titled Abaete for Payless, debuted in Poretzky's...

Jockey gets into the home-party business.(Jockeypersontoperson.com)(Jockey International Inc.)(Brief article)
March 1, 2006... Underwear and loungewear manufacturer Jockey International launches Person to Person, a home-based direct sales division aimed at women. A dedicated website, Jockeypersontoperson.com, leads women through a step-by-step process to establish home...

Startup reshapes housecoat for mod moms.
March 1, 2006... Startup MayaLena introduces the Momono, an updated take on the housecoat that incorporates kimono styling. The garment is designed to allow for easy breastfeeding and to protect moms' cloths from spit-up, baby food, and other stain-causers....

Wicking sleepwear sold through home parties.(CLOTHING/ACCESSORIES)
March 1, 2006... Cool Sets introduces a line of wicking sleepwear for women, to be sold through home parties and online at Coolset.com. The collection includes nightgowns, sleep shirts, pajamas, camisoles, crop pants, and shorts. Products are made using...

Infertility organization launches new site.(National Infertility Association )(Brief article)
March 1, 2006... Resolve: The National Infertility Association launches a new website and online community, offering information on conception, infertility treatment options, adoption, child-free living, emotional implications of infertility, and insurance and...

Single women buy twice the homes men do.(HOME/HOUSING)(Brief article)
March 1, 2006... Single women bought one out of every five homes sold in 2005, more than twice the number bought by single men, according to National Association of Realtors data cited in USA Today. These numbers represent a clear shift in U.S. society; in the...

McDonald's wins with upscale choices.(Brief article)
March 1, 2006... Fresher foods and healtheir menu options such as premium salads and white-meat chicken entrees have helped McDonald's turn around a decline in sales, reports The Wall Street Journal. The company's goal was, in part, to broaden its offerings to...

Sex of child affects parents' political leanings.(GOVERNMENT/POLITICS)(Brief article)
March 1, 2006... Parents' political affiliations appear to be influenced by the gender of their children, reports The New York Times. Several academic studies in Europe have found significant correlations between having daughters and being politically liberal,...

More White, single women having babies.(Brief article)
March 1, 2006... Births to unmarried women are on the rise, especially among older White women, reports The Tennessean. The trend is occurring at the same time that births among teenage women are declining. Many of the new crop of single moms are more affluent...

New women's ski equipment really fits.(Brief article)
March 1, 2006... Women-specific ski designs have come a long way in a short period of time, reports the Vail Daily. Just five years ago, "women's" models were simply unisex skis with a different paint job, but now manufacturers are offering skis and boots that...

Women are majority of Olympics fans.(Brief article)
March 1, 2006... TV coverage of the Olympics has the rare ability (among sporting events) to draw a large female viewing audience, and the numbers of female viewers are growing, reports the Toronto Star. Women now comprise an estimated 60% of the total viewing...

Women over 50 reimagine their sexuality.(Brief article)
March 1, 2006... A book on the sexuality of women over 50 is garnering media attention and touching a chord with mature women, reports the San Francisco Chronicle. Sex and the Seasoned Woman: Pursuing the Passionate Life, by Gail Sheehy, identifies several...

Auto dealers spiff up showrooms for women.(Brief article)
March 1, 2006... Auto dealers in Japan are making changes to their showrooms to make them more appealing to women, reports the Daily Yomiuri. Some companies have remodeled display spaces to include upscale furniture, marble floors, and glass walls. Others are...

Young women are drinking more booze.(HUMAN BEHAVIOR)(Brief article)
March 1, 2006... Women in their 20s and 30s are drinking more alcohol these days, thanks to increasingly sophisticated marketing and a wider variety of products aimed at them, reports The Wall Street Journal. Premixed cocktails and bottled drinks (termed...

Most men say they're better drivers than women; women say they're about equal.(Brief article)
March 1, 2006... Nearly seven in 10 men (68%) think they're better drivers than their spouses or significant others, while only 26% of women think they're better drivers than theirs, according to a Goodmind survey for the Chrysler Group. About half (49%) of...

Women who have cosmetic surgery say it improves their sex lives.
March 1, 2006... Women who have cosmetic surgery report improvements in body image and sexual satisfaction, according to a study at Mercy Hospital published in the Aesthetic Surgery Journal. More than nine in 10 (95%) women who'd had cosmetic surgery reported...

Conference calendar.
March 1, 2006... Women's Leadership Conference: Advancing the Woman Leader, April 4-5, 2006, New York Hilton, New York, NY. Topics include Finding Women to Fill the Pipeline, The Effects of Gender-Based Stereotyping, and Creating the Flexibility that Women...

Women's education levels are rising rapidly.(HUMAN BEHAVIOR)(Brief article)
March 1, 2006... As of 2004, 31% of women age 25-29 had earned bachelor's degrees or higher, compared with just over a quarter (26%) of their male peers, according to the U.S. Census Bureau. High school completion rates show a smaller gap: 88% of women and 85%...

Women are chief shoppers, favor organics.
March 1, 2006... Nearly nine in 10 women over age 35 (88% of those age 35-49 and age 50+) say they do 60% or more of the grocery shopping for their households, according to Vertis' 2006 Customer Focus study. More than three quarters (77%) of 18-34-year-old...

More women than men want Valentine gifts.(Brief article)
March 1, 2006... Valentine's Day is very much a women's holiday, at least in terms of who has the greatest emotional investment in the occasion. Women (44%) are much more likely than men (16%) to feel it's important that their partner buys them a gift or plans...

Women are informed about heart disease but don't feel at risk.
March 1, 2006... The majority of women are aware of the dangers of heart disease and know that women's symptoms often differ from those of men, but few acknowledge their own personal risks, according to a Lifetime Women's Pulse Poll. More than half (54%)...

Research notes.(research on women)(Brief article)
March 1, 2006... * Two out of three British women say they never bake. (Waitrose Supermarket; phone: 011-44-013-4442-4680; e-mail: custserve@waitrose.com; website: http://www.waitrose.com) * Women make up 51% of UK residents who seek professional counsel...