Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2005

Women's market gains recognition; Women seek control over their time.
March 1, 2005... The following essay by MARKETING TO WOMEN Editor Lisa Finn is adapted from "All About Women Consumers, 2005 Edition," released this month by EPM Communications, publisher of MTW. Women's importance as consumers is on the cusp of broader...

For sports leagues, women's apparel is growth market.(Sports/Fitness)
March 1, 2005... Women's apparel is becoming a major focus for sports licensing, according to licensors at a panel discussion on sports licensing, moderated by Martin Brochstein, Executive Editor of MTW's sister publication, THE LICENSING LETTER, at The Super...

A happy sales force is gold.(Editor's Letter)
March 1, 2005... I'm intrigued by the idea that there are female-oriented workplaces and male-oriented ones (see page 3). On a recent car trip, I heard a fascinating interview on the radio. The subject was Laurie Kahn-Leavitt's documentary about the unusual...

Women are top buyers of athletic shoes.(Sports/Fitness)(Brief Article)
March 1, 2005... Women bought 53.3% of all sports footwear in 2004, according to the National Sporting Goods Association. Women purchased 50.6% of sports footwear in sporting goods specialty stores in 2004, up from 44.0% in 2003. Slightly more--48.9%--shopped...

M2W Conference April 18-19.(Brief Article)
March 1, 2005... MARKETING TO WOMEN publisher Ira Mayer will speak on On-Demand Advertising & Marketing at M2W: The Marketing-To-Women Conference in Chicago. Other speakers include Grant Schneider, Time Inc. Women's Group; TrendSight's Marti Barletta; and...

Women and men have different values at work.(Workforce/Employment)
March 1, 2005... Women and men have different expectations of work, and different preferences for work environments, finds a study conducted for Lluminari, a health education organization. Women view work in a more social context than men do; they value...

Advertising & promotions monitor.
March 1, 2005... ENTERTAINMENT Miramax Television Lori Sale EVP Worldwide Promotions 8439 Sunset Blvd., 2nd Fl. West Hollywood, CA 90069 Phone: 323-822-4137 E-mail: lori.sale@miramax.com Website: http://www.miramax.com ...

Circuit City creates chic laptop bags.(Computers/Electronics)(Brief Article)
March 1, 2005... Circuit City rolls out a line of colorful, fashion-oriented laptop bags and accessory cases aimed at women. The collection is titled Anika and includes carryall bags, laptop bags, camera- and camcorder bags, CD wallets, and wheeled overnight...

Nike launches dance wear, workout.(Sports/Fitness)(Brief Article)
March 1, 2005... Nike introduces Gym Rhythms, a women's apparel and footwear collection designed for dance-based workouts. At the same time, the company has partnered with Crunch Fitness and celebrity choreographer Jamie King for the Nike Rockstar Workout...

Meredith debuts Hispanic decor magazine.(Emerging Majorities)(Brief Article)
March 1, 2005... Meredith Corp. launches its first lifestyle and home decorating magazine for Hispanic women. Siempre Mujer! premieres in fall 2005 with an initial circulation of 350,000, and will be published bimonthly. Marketing efforts will include extending...

Lee targets moms with new jean.(Clothing/Accessories)(Brief Article)
March 1, 2005... Lee Jeans has developed a bluejean to fit the bodies and style preferences of "hip" moms. The One True Fit jean incorporates special back-over-riser construction, forward-placed side seams, and strategically placed pockets to give the illusion...

Neuburger launches Girlfriend book, PJs.(Clothing/Accessories)(Brief Article)
March 1, 2005... Loungewear and home decor designer Karen Neuburger promotes her new book, The Secret Language of Girlfriends, and the Girlfriend product line with the Girlfriend Getaway, April 8-9, at the Mall of America in Bloomington, MN. The event features...

Website polls moms about breastfeeding.(Family)(www.medela.com)(Brief Article)
March 1, 2005... Breast-pump manufacturer Medela launches a series of monthly online surveys and polls for breastfeeding moms, at Medela.com Topics include favorite music for breastfeeding or pumping, best workplaces for nursing moms, favorite public places to...

Women are happiest in golden years.(Mature Market)(Brief Article)
March 1, 2005... Women's happiness increases after age 49, and peaks in their 70s, according to Frank About Women. Satisfaction with their family relationships starts out at 75% during the 30s, then declines to 63% in the 40s before rebounding when in the 50s...

Conference calendar.(Calendar)
March 1, 2005... M2W: The Marketing To Women Conference, April 18-19, 2005, Chicago Cultural Center, Chicago, IL. This event addresses research, media planning, product development, packaging, marketing and sales to women. Contact: PME Enterprises; phone:...

Red Dress Collection part of Fashion Week.(Spotlight On Women's Heart Disease)(Red Dress Collection 2005 Fashion Show)(Brief Article)
March 1, 2005... The Heart Truth, the national awareness campaign sponsored by the NHLBI, hosted the Red Dress Collection 2005 Fashion Show on February 4, as part of Olympus Fashion Week in New York City. Twenty-six fashion designers created red dresses...

Bayer offers trip to Red Dress Awards.(Spotlight On Women's Heart Disease)(Brief Article)
March 1, 2005... Bayer Healthcare teams with Woman's Day magazine and "Wheel of Fortune" for a sweepstakes offering a trip to New York City for the 2006 Woman's Day Red Dress Awards. The prize includes two invitations to the Red Dress Awards, airfare for two,...

Bank of America sponsors health fairs.(Spotlight On Women's Heart Disease)
March 1, 2005... The Sister to Sister: Everyone Has a Heart Foundation held free health fairs on Women's Heart Day, February 18, 2005. Sponsored by Bank of America, the events took place in 12 cities, and included heart disease screenings; fitness and cooking...

WomenHeart offers Red Bag of Courage.(Spotlight On Women's Heart Disease)(Brief Article)
March 1, 2005... WomenHeart: the National Coalition for Women with Heart Disease launches the Red Bag of Courage program, which distributes bags filled with heart health information and products for women who are either living with heart disease or considered...

Minute Maid offers Health Challenge.(Spotlight On Women's Heart Disease)(Brief Article)
March 1, 2005... Minute Maid donated 10 cents for every carton of Minute Maid Premium Heart Wise Orange Juice purchased in February to WomenHeart, up to a total of $100,000. Minute Maid has also created the Minute Maid Premium Heart Wise 8-Week Challenge for...

Bank sponsors Heart Association campaign.(Spotlight On Women's Heart Disease)(Brief Article)
March 1, 2005... The American Heart Association launches Go Red for Women, a year-long campaign to raise awareness of heart disease among women and offer information on prevention and detection. Women can get free red dress pins by calling a toll-free number,...

Spirit of women declares Day of Dance.(Spotlight On Women's Heart Disease)(Spirit of Women Health Network, cardiovascular disease prevention)(Brief Article)
March 1, 2005... The Spirit of Women Health Network (a national coalition of hospitals dedicated to women's wellness) held the Day of Dance for Heart Health on February 26, 2005, at medical centers and hospitals nationwide. The event promotes dance as a healthy...

African American women are entrepreneurial.(Business/Industry)
March 1, 2005... There are more than 400,000 privately held U.S. businesses owned by African American women as of 2004, according to the National Women's Business Council. Together, they employ over 250,000 people and generate $19.5 billion in sales. Between...

Women are best customers for online travel.(Travel/Tourism)(Brief Article)
March 1, 2005... Women are better customers for online travel services than men, according to an online survey by BURST! Media. Almost two thirds of women (65%) who have researched airfares or flight times have bought tickets online, compared to 59% of men....

Women are living alone longer.(Family)
March 1, 2005... More women are delaying or foregoing marriage these days, according to the U.S. Census Bureau. The proportions of women in their 20s and 30s who had never married grew dramatically between 1970 and 2000 (see chart, below). Women age 45 and...