Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2004

Proving the worth of women's marketing: ROI and other measurement strategies.(measuring return-on-investment)
March 1, 2004... There are several issues that can make measuring the return-on-investment (ROI) for women's marketing programs a challenge, say marketers. While measurement is in theory gender-neutral, many companies don't have systems in place to flag whether...

Top-earning women-owned businesses are financially sophisticated.(Business/Industry)
March 1, 2004... In many ways, women-owned firms with revenues over $1 million are more similar to male-owned firms with comparable revenues than they are to other women-owned businesses, according to the Center for Women's Business Research. Both...

Empowerment trumps inadequacy.(portrayal of women in advertisements)(Brief Article)(Editorial)
March 1, 2004... If inadequacy was the currency of 20th century advertising, perhaps empowerment will be the currency for the new century. A central premise in a new book titled The Mommy Myth: The Idealization of Motherhood and How It Has Undermined Women is...

New moms receive $900 worth of baby gifts.(Family)(Brief Article)
March 1, 2004... Most pregnant women register for baby gifts at two stores; the most popular ones are Babies R Us (and its parent company Toys R Us) and Target, according to a David Burnett & Associates study for American Baby Magazine. While about two thirds...

Advertising & promotions monitor.
March 1, 2004... HEALTH/BEAUTY AIDS Pantene (Procter & Gamble) Scott Rogers Director of Marketing for Pantene 1 Procter & Gamble Plaza Cincinnati, OH 45202 Phone: 513-983-1100 Website: http://www.pantene.com Pantene's third...

New Lobby aims to raise women's profiles.(Government/Politics)(National Women's Lobby formed by U.S. Women's Chamber of Commerce)(Brief Article)
March 1, 2004... The U.S. Women's Chamber of Commerce establishes the National Women's Lobby (NWL), an organization designed to bring together women's organizations, women's sections of mixed-gender organizations, individual supporting members, and foundations...

Magazine targets female sports enthusiasts.(Print Media)(Wet Dog Media launches Her Sports)(Brief Article)
March 1, 2004... Wet Dog Media launches Her Sports, a magazine aimed at women who participate in a wide range of sports, including running, mountain biking, triathlons, skiing, snowboarding, surfing, and hiking. The magazine aims to cover sports participation...

Too Inc. opens discount clothing chain.(Retail/Service Sector)(aimed at teenage girls)(Brief Article)
March 1, 2004... Apparel retailer Too Inc. recently opened a new clothing chain aimed at tween girls (age 7-14). The new chain, called Justice, offers girls' apparel at lower prices than the company's original Limited Too stores, in hopes of competing against...

Girls' comic licenses for cards, novelties.(Youth)(comics publisher Angry Little Girls Inc. forms licensing agreement with NobleWorks card manufacturer)(Brief Article)
March 1, 2004... Angry Little Girls Inc., publisher of a weekly comic strip featuring a group of ethnically diverse girl characters, is licensing with greeting card manufacturer NobleWorks and novelty company Ephemera for an Angry Little Girls card collection...

8th Continent adds Light soymilks.(Food/Beverages)(Brief Article)
March 1, 2004... 8th Continent, a joint venture between General Mills and DuPont Nutrition, introduces 8th Continent Light soymilks, available in vanilla and chocolate flavors. The new soymilks have fewer calories and carbohydrates and carry the American Heart...

Corporate success linked to women in top management.(Business/Industry)
March 1, 2004... The business case for hiring and promoting women to top positions in corporate management just got another boost: A new study from Catalyst finds a positive link between gender diversity and financial success among Fortune 500 corporations....

Conference calendar.(Calendar)
March 1, 2004... Extracts: A Trade Show for Aromatherapy, Fragrance and Personal Care, March 26-29, Jacob K. Javits Center, New York, NY. Contact: George Little Management; phone: 800-272-SHOW(7469) or 914-421-3206; website: http://www.extractsny.com Food...

Skis, snowboards are tailored for women.(Sports/Fitness)(Brief Article)
March 1, 2004... The following excerpts from articles and reports from other sources provide information relevant to marketers targeting female consumers. Women's skiing and snowboarding equipment have undergone major redesigns in the past five years,...

WUSA solicits pledges for relaunch.(Sports/Fitness)(Women's United Soccer Association)(Brief Article)
March 1, 2004... The WUSA has launched a ticket drive to help fund a planned relaunch of the women's soccer league in spring 2005, reports the Associated Press. The "Keep the WUSA Dream Alive" ticket drive invites fans to make monetary pledges that will be...

Women's films are highlight at Berlin Fest.(Entertainment)(Berlin International Film Festival, Berlin, Germany)(Brief Article)
March 1, 2004... Films by and/or about women were the talk of the Berlin Film Festival in much the same way that they've come to prominence at U.S. awards shows, reports Reuters. Eight out of 23 films competing for prizes featured female leads, and four were...

Women occupy top ranks at Home Depot.(Home/Housing)(Brief Article)
March 1, 2004... Women occupy a significant number of high-level financial positions at Home Depot, a factor that may be helping the company's efforts to increase its female customer base, reports The Atlanta Journal-Constitution. The home-improvement retailer...

Idealized images cause trouble for moms.(Family)(Brief Article)
March 1, 2004... A new ideal of motherhood is being promulgated by marketing campaigns and media outlets, and it's damaging to real mothers' sense of self, reports Salon.com. The authors of The Mommy Myth: The Idealization of Motherhood and How It Has...

Women are seeking prenups, too.(Family)(prenuptual agreeements)(Brief Article)
March 1, 2004... An increasing number of women are using prenuptial agreements to protect their assets after marriage, reports Women's eNews. Where the agreements were once used primarily by wealthy men, lawyers say they've seen a rise in interest among women....

Tupperware returns focus to the party.(Retail/Service Sector)(Brief Article)
March 1, 2004... Tupperware is returning to its direct-sales party format after a retail partnership with Target failed to meet expectations, and in fact lost the company many of its best saleswomen, reports The Wall Street Journal. Sales at Target cannibalized...

Better restrooms keep women shopping.(Retail/Service Sector)(Brief Article)
March 1, 2004... Retailers tend to overlook the importance of factors such as pleasant restrooms and diversions for children in extending women's shopping trips--and their expenditures, reports the Los Angeles Times. Shopping researcher Paco Underhill,...

Women have surgery to fit into high heels.(Healthcare/Medical)(Brief Article)
March 1, 2004... A growing number of women are undergoing cosmetic surgery to make them look better in (or simply fit into) high-fashion, high-heeled shoes, reports The New York Times. Orthopedists and podiatrists are concerned about the trend, noting that...

Volvo develops self-maintaining car.(Automotive)(Brief Article)
March 1, 2004... Volvo has developed a self-maintaining concept car based on feedback from female drivers, reports the Chicago Tribune. The car is built without a hood; its front end is designed to be opened by a mechanic. When the vehicle needs its oil...

Discount stores becoming fashion outlets.(Consumer Spending & Attitudes)(Brief Article)
March 1, 2004... More than a third (34%) of Gen X women (age 28-39) cite discount stores such as Wal-Mart and Target as the outlets they shop most frequently for fashion items, according to Vertis. This is up 36% over 2002, when a quarter of women in this age...

Women over 40 are avid online gamers.(Entertainment)
March 1, 2004... The stereotype of the avid online gamer as a young male ought to be replaced by a very different image--that of a woman over 40, according to a new study by Digital Marketing Services for AOL Games. The nationwide survey, which looks at males...

Most women give Valentine's Day gifts.(Human Behavior)
March 1, 2004... Women and men are about equally likely to give gifts for Valentine's Day, according to Unity Marketing: 68% of women and 72% of men do so. While men spend more on Valentine's Day gifts (men spend an average of $171; women spend $78), women buy...

More U.K. than U.S. women have tattoos.(Human Behavior)(Brief Article)
March 1, 2004... British women are more likely than American women to have tattoos, according to Harris Interactive. Nearly a quarter of women in the U.K. have tattoos, compared to only 15% of men in the U.K., and 15% of women in the U.S. American women and men...

Matching undies give women confidence.(Clothing/Accessories)(according to results of Hanes Her Way survey)(Brief Article)
March 1, 2004... What women wear affects how they feel, and it's not just limited to what they're wearing on the outside, according to a KRC Research survey for Hanes Her Way. Three quarters of women say their bras and underwear are important in helping them...

Moms think TV is bad for kids.(Family)(Brief Article)
March 1, 2004... Mothers and their children have different views about what's healthy for kids, according to an AcuPOLL study of moms and 8-10-year-old kids. Moms rate "too much TV" as the worst thing for their kids' health on a list of potential hazards, while...