Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2003

Femininity and feminism coexist for most women, but "girl things" bring confidence.
March 1, 2003... Most women (60%) don't view femininity as being in conflict with equal rights for women, and many combine attitudes characteristic of feminism with habits and hobbies considered traditionally feminine, according to a study of women by the...

Young women worry about looks and grades. (Looks Matter).
March 1, 2003... Young women age 16-24 say looking good is a key factor in feeling good about themselves, and receiving a compliment on how they look boosts their self-confidence, according to Y-Access/Beats Per Minute. The three most important steps young...

Women's lives are in transition.(Editorial)
March 1, 2003... A book came out a few years ago whose title (and thesis) has been resonating in my head throughout this issue of MARKETING To WOMEN. The book was called Flux: Women on Sex, Work, Love, Kids and Life in a Half-Changed World, by Peggy Orenstein...

Experts offer new perspectives on capturing women's loyalty. (All About Women Consumers 2003).(Book Review)
March 1, 2003... Marketing and sales techniques that work with women, new research and focus group methods, and trends to watch in the women's market are spotlighted in a series of original guest essays featured in the justreleased All About Women Consumers,...

Marketing to women advertising & promotions monitor.
March 1, 2003... CLOTHING/ACCESSORIES Jeweler.com Bruce Verstandig Owner 589 Fifth Ave., #1202 New York, NY 10017 Phone: 212-319-0070 Two female-targeted promotions play on the idea of bad Valentine's Day gifts. The first...

Merrill Lynch establishes women's unit. (Finance).(Merrill Lynch and Company Inc.)(Brief Article)
March 1, 2003... Merrill Lynch recently created a special unit to focus on the women's market, with an emphasis on high net worth female investors. The women's business development group will initially target female business owners, executives, and...

Roxy launches girls' books and TV show. (Youth).(Brief Article)
March 1, 2003... Surfer clothing label Roxy (parent company Quiksilver) is branching out with a TV show and book series, both focusing on surfer-girl culture. The reality-TV show, called "Surf Girls," features female surfers who compete in a Roxy-sponsored...

Unilever launches Dove hair care line. (Health/Beauty Aids).(Brief Article)
March 1, 2003... Unilever adds hair care products to the Dove brand. The line focuses on moisturizing hair without weighing it down, and includes shampoos, conditioners, and 2-in-1 products--with several formulas for color-treated hair. The line is promoted...

Women's magazine celebrates love. (Print Media).(L & R Media Group promotes LOVE magazine)(Brief Article)
March 1, 2003... L & R Media Group promotes its recently launched LOVE magazine and website (Lovemagazine.com) with a sweepstakes offering a Mondera cultured pearl necklace, an Ecco Bella cosmetics package, and a one-year subscription to the magazine. Ten...

Wal-Mart offers plus-size fashion for girls. (Retail/Service Sector).(Brief Article)
March 1, 2003... Wal-Mart is adding plus-size girls' apparel to its selection of Faded Glory and marykateandashley brands in 1,300 stores nationwide. Marykateandashley will add new sizes in styles already instore, while Faded Glory will add a separate plus-size...

Planned Parenthood welcomes men, too. (Healthcare/Medical).(Brief Article)
March 1, 2003... Planned Parenthood has begun expanding its range of healthcare services offered to men. Part of the impetus for offering more men's services came from the increasing numbers of women coming to the clinics with recurrent sexually-transmitted...

More family businesses are headed by women. (Business/Industry).
March 1, 2003... Women are playing an increasingly significant role in family-owned businesses, according to MassMutual Financial Group and the Raymond Institute. Between 1997 and 2002, the proportion of family-owned businesses with female CEOs doubled. More...

Women's films sweep Oscar nominations. (Entertainment).(Brief Article)
March 1, 2003... Women are the big story at this year's Academy Awards, report Reuters and the Chicago Tribune. 2002 is being called the Year of the Woman, at least in Hollywood, as women-focused films sweep the Oscar nominations. Not only do most of the movies...

Marketers hone in on newlyweds. (Marketing/Advertising).(Brief Article)
March 1, 2003... It's no secret that getting married is a milestone in women's (and men's) lives, and more and more companies are finding ways to capitalize on the susceptibility of newlyweds to product pitches, reports The Wall Street Journal. Conde Nast...

Women's health clubs are taking off. (Sports/Fitness).(Curves for Women)(Health-works)(Brief Article)
March 1, 2003... Women-only health clubs are a growing trend, reports the Associated Press (Yahoo News). Curves For Women, a no-frills health club offering a 30-minute self-directed workout circuit but no showers or personal trainers, was the fastest-growing...

Hello Kitty is not just for little girls.(Hello Kitty brand name products.)(Brief Article)
March 1, 2003... The child's character Hello Kitty has become a hot fashion item for adult women, reports the Allentown Morning Call. Especially popular among women in their 20s, who enjoy Hello Kitty as a nostalgic reminder of their childhoods in the 1980s,...

More Single Black women are adopting. .(Brief Article)
March 1, 2003... Single Black women are adopting children in record numbers, reports the Washington Post. Many of these are highly successful professionals who own their own homes and can offer their children high-quality schooling, travel, and other...

Women are key caretakers--of pets. .(Brief Article)
March 1, 2003... Women are the ones who do most of the care, feeding, and purchasing for the family pet, reports Reaching Women Online. Women tend to be the ones who take the pet to the veterinarian, and are also more likely to take pets with them as they run...

Saturn tries to change "chick car" image. (Automotive).(Brief Article)
March 1, 2003... Saturn, the division of General Motors perhaps best-known for its no-haggle pricing policy and its extensive customer loyalty programs, is taking steps to attract more men and young drivers to its brand, reports USA Today. Saturn executives...

Women want bigger, nicer laundry rooms. .(Brief Article)
March 1, 2003... Upscale--and often multipurpose--laundry rooms are a growing trend in both new home construction and home remodeling, and women (who do 88% of laundry, according to research cited in the article) are the ones driving the trend, reports Knight...

Online communities still reach women. .(Brief Article)
March 1, 2003... Despite the industry shakeup in recent years, women's websites and online communities still do a good job of reaching women across age groups, according to comScore Media Metrix. In December 2002 alone, women's online communities reached...

Women enjoy watching the Super Bowl. .
March 1, 2003... More than half of women over age 18 (56%) enjoy watching the Super Bowl, according to an International Communications Research study conducted for Uristat. Social gatherings are the top reason female fans find the game enjoyable, but...

Conference Calendar.(March, 2003.)(Calendar)
March 1, 2003... Marketing to High Net Worth Women, Mardi 27-28, 2003, Allerton Crowne Plaza, Chicago, IL Topics include Inherited Wealth Versus Created Wealth, Measurements, Marketing Messages That Resonate, Using The Internet To Retain High Net Worth Women....

Religion gains importance in women's lives. .
March 1, 2003... Study after study confirms the greater importance of religion in women's lives than in men's. Since 1962, Gallup polls have shown women to be at least 10 percentage points more likely than men to say religion is very important in their lives...

Women eat Ice Cream in strange places. .
March 1, 2003... Anecdotal observation suggests that women have a special relationship to certain foods, and a Harris Interactive study for Indiscretion Ice Cream proves it--at least for ice cream. The survey asked female and male respondents about their...