Marketing to Women: Addressing Women and Women's Sensibilities articles from March 2002

Marketing to Women: Addressing Women and Women's Sensibilities archives from March 2002

Women's shopping habits are affected by recession, but convenience wins over price.(Statistical Data Included)
March 1, 2002... Women are more likely than men to say the recession has affected their shopping habits, according to WSL Strategic Retail's "How America Shops 2002" study. Major changes in women's shopping habits because of the recession include being careful...

Most teen girls are online seven days a week. (Youth).(Brief Article)(Statistical Data Included)
March 1, 2002... Two thirds of teen girls age 13-18(67%) go online every day, often more than once a day, according to a quantitative and qualitative study by the Girl Scout Research Institute. Another 32% log on several days a week. Only 1% log on...

Shifting target, creative solutions. (Editor's Letter).(Brief Article)(Editorial)
March 1, 2002... Dear Subscriber, In a competitive women's market (and a sluggish economy), it's especially important to make sure you understand your target and be creative in your execution. Marketers who specialize in targeting women say the most common...

Married women do twice as much housework as their husbands do. (Human Behavior).(Brief Article)(Statistical Data Included)
March 1, 2002... Married women spend more than double the amount of time on household labor that men do, according to a study conducted by the Seidman School of Business at Grand Valley State University. Single women and men spend about an equal amount of...

Marketing to women advertising & promotions monitor, March 2002.(Brief Article)
March 1, 2002... Clothing/Accessories Pacific Sunwear Carol Apkarian Director of Marketing 3450 East Miraloma Ave. Anaheim, CA 92806 Phone: 714-414-4000 The surf and skate apparel retailer targets teen girls with a year-long...

Elle publisher launches wedding magazine. (Print Media).(Hachette Filipacchi )(Brief Article)(Product Announcement)
March 1, 2002... Hachette Filipacchi launches Ultimate Weddings, an offshoot of Elle and Elle Decor, to be distributed to subscribers with the April issues of Elle and Elle Decor, and also for sale on the newsstand in mid-March 2002. A second issue is planned...

Magazine targets women in entertainment. (Print Media).(Renaissance Women)(Brief Article)(Product Announcement)
March 1, 2002... Renaissance Worldwide is launching Renaissance Women, a magazine geared to women in film, TV, music, fashion, literature, modeling, and business. Slated for an October 2002 launch, the publication focuses on providing professional guidance to...

Mervyn's creates shop for petite women. (Retail/Service Sector).(Brief Article)(Company Profile)
March 1, 2002... Mervyn's department store chain is launching a new women's petite shop in all of its 264 stores. The department will be called Petite Style, and will feature both casual and career clothing. Instore marketing efforts and weekly print ads will...

Nike plans yoga clothing line. (Clothing/Accessories).(Brief Article)(Product Announcement)
March 1, 2002... Nike is capitalizing on the popularity of yoga among women with a new line of yoga-inspired women's clothing called Tek Zen. The apparel will be made of 100% organic cotton and designed for maximum comfort and flexibility. Tek Zen will be...

Playtex launches website for moms-to-be. (Clothing/Accessories).(Playtex Apparel Inc.)(Brief Article)
March 1, 2002... Playtex Apparel (Sara Lee) has launched Expectant Moments, a new website dedicated to pregnant women and nursing mothers. The site (ExpectantMoments.com) offers tips on finding the right bras, including nursing and maternity bras, as well as...

Dove offers body wipes for adults. (Health/Beauty Aids).(Brief Article)(Product Announcement)
March 1, 2002... Unilever is introducing Dove Body Refreshers, a full-body wipe designed for all-over cleansing and deodorizing, along the lines of a baby wipe. The wipes come in Original and Fresh scents and include both deodorant and moisturizer. Marketing...

Partners insure women's home businesses. (Finance).(Kemper Insurance, Financial Keyosk)(Brief Article)
March 1, 2002... Kemper Insurance and online financial services company Financial Keyosk are partnering to provide business insurance to members of the National Association of Women Business Owners. The plan allows NAWBO members to purchase insurance that...

Women over 50 are new apparel focus. (Clothing/Accessories).(Brief Article)
March 1, 2002... Clothing retailers are shifting their attention to the 50+ women's market, reports Women's Wear Daily. Where "mature" women have been viewed in the past as too budget-conscious to be worth significant targeted efforts, the baby boomers' move...

Hosiery marketers find surprising target: Men. (Clothing/Accessories).(Brief Article)
March 1, 2002... As sales of pantyhose decline among women, some manufacturers are hoping that men may be the market for a product long marketed solely to women, reports The Wall Street Journal. Male purchases of hosiery are on the rise, accounting for the...

YM magazine swears off diet stories. (Print Media).(strives to project positive body image)(Brief Article)
March 1, 2002... YM magazine has announced its intention to stop publishing stories on dieting in order to project a more positive body image for teen girls and young women, reports BET.com. Although the decision was not made public until late January 2002, the...

State legislation protects women's healthcare. (Government/Politics).(New York)(Brief Article)
March 1, 2002... Several states are developing legislation that will require health insurance providers to cover the cost of medical treatments and health screenings primarily or exclusively used by women, reports BestWire. The New York State Assembly has...

Female practices benefit doctors and patients. (Healthcare/Medical).(Brief Article)
March 1, 2002... Private medical practices specializing in women's health and employing solely or primarily female physicians are becoming more common, reports the Chicago Tribune. Demand is high for female primary care physicians as well as ob/gyn and other...

Gender-Specific education is hotly debated. (Education).(Brief Article)
March 1, 2002... There is significant disagreement among psychologists and other experts as to whether discrepancies in boys' and girls' learning styles and abilities are biologically based or socially constructed, reports Salon.com. Educators are also at a...

Women are leaders in cocktail trend. (Food/Beverages).(Brief Article)
March 1, 2002... Women have become the trendsetters in cocktail choices, reports The New York Times. Alcohol marketers are noticing that drink promotions geared to women (usually built around a fruity cocktail blend such as a flavored martini) are also...

Microwave meat targets working women. (Food/Beverages).(precooked roasts)(Brief Article)
March 1, 2002... Women are the key market for a new food category-- microwaveable main dish meats, reports The Wall Street Journal. Red meat producers have traditionally branded only their low-end products (such as Spain), while selling most of their fresh meat...

Natural foods stores go gourmet. (Food/Beverages).(Brief Article)
March 1, 2002... Many natural foods stores have become virtually indistinguishable from gourmet supermarkets, reports the Los Angeles Times. National health food purveyors have transformed their shops into upscale markets that offer organic meats, healthier...

Women think men lie about weight and age. (Human Behavior).(Brief Article)(Statistical Data Included)
March 1, 2002... Three quarters of men would prefer a romantic evening at home to a night out with male friends, but 53% of women expect men to prefer hanging out with "the guys," according to a poll commissioned by Seagram & Sons for its VO Gold brand. Fewer...

Births are up among women in 30s and 40s. (Demographics).(Brief Article)(Statistical Data Included)
March 1, 2002... Women are having more children now than at any time in the past 30 years, according to the National Center for Health Statistics at the Centers for Disease Control. Women have an average of 2.1 children during their childbearing years,...

Women drink wine more often than men do. (Food/Beverages).(Brief Article)(Statistical Data Included)
March 1, 2002... Women are more likely than men to consume wine on a regular basis, according to a Sopexa study on U.S. wine drinkers. Women make up 53% of "heavy" wine drinkers--those who consume wine on 10 or more occasions per month. Heavy wine drinkers...

Women don't seek out radio contests. (Entertainment).(Brief Article)(Statistical Data Included)
March 1, 2002... Although women enjoy winning contests, most do not associate contests with radio, according to Arbitron and Joint Communications. Nearly six in 10 women age 18-24 strongly agree with the statement "I like to win things," and 48% of women age...

Women say intelligence is sexier than wealth. (Human Behavior).(Brief Article)(Statistical Data Included)
March 1, 2002... The idea that women are drawn to men with wealth and power is a myth, according to a global study by Euro RSCG Worldwide. When asked which attributes women find most sexually attractive in a man, the top choice is intelligence, followed by...