Marketing to Women: Addressing Women and Women's Sensibilities articles from June 2009

Marketing to Women: Addressing Women and Women's Sensibilities archives from June 2009

Mom bloggers vs. the FTC.(EDITOR'S NOTE)
June 1, 2009... Mom bloggers wield a lot of power. Some 87% of moms read blogs, according to BSM Media. Collectively, they can force a company to retract ads and issue an apology, as was the case late last year when the Motrin brand posted an online ad about...

Allure magazine's Linda Wells on her magazine's biggest challenges, defining success, and why celebrities are mere cover art.(questions & answers)(Interview)
June 1, 2009... Linda Wells is founding editor and the Editor-in-Chief of women's beauty magazine Allure. The Conde Nast publication--which launched in 1991--was one of the first to solicit reader input for its annual Best of Beauty awards. Wells recently...

CVS opens high-end beauty shops.(news and perspectives)
June 1, 2009... CVS pharmacies are debuting Beauty 360, specialty high-end beauty stores adjacent to CVS pharmacies. The 2,500 to 4,000 sq. foot stores spotlight "prestige and niche" brands, such as Dr. Brandt, Bloom, and Sampar. Mass market labels, such as...

Car buying just for women.(news and perspectives)
June 1, 2009... AutoNation Direct and WomenCertified introduce "Car Buying Her Way," a female-specific online car buying service. With the understanding that women don't want to haggle over the price, the online service spotlights vehicles with pre-negotiated...

Toys R Us stocks food, paper goods.(news and perspectives)
June 1, 2009... Toys R Us is introducing R Market, a store-with-in-a-store concept to offer parents "everything they need for their kids under one roof." Some of the 1,300 offered products include snack foods, laundry and cleaning supplies, diapers, infant...

Harlequin launches teen imprint.
June 1, 2009... Harlequin is encouraging interaction with its readers as it introduces Harlequin Teen, its new fiction line aimed at girls 12-18. The publishing company has set up an online teen panel, HarlequinTeenPanel.com, to solicit input on story ideas,...

Moms: Grocery spending will rebound first.
June 1, 2009... While clipping coupons (73%) and shopping less frequently for groceries (54%) are the top ways moms are saving money, groceries are the first things moms anticipate returning to normal spending levels in 2010, according to Parenting magazine....

Women most likely to tune in to daytime dramas, talk shows on the tube.
June 1, 2009... Women are nearly twice as likely to make a special effort to watch a daytime drama than any other type of daytime programming (58%), according to E-Poll. Court shows, particularly Judge Judy and Judge Mathias, are the next most likely to be...

Follicle-averse young girls depilate in force.
June 1, 2009... The largest number of teen girls (56%) say they started removing body or facial hair at ages 11 or 12, according to Nair. Some 27% started between ages 13 and 14. Why depilate at such a young age? Because they feel uncomfortable with hair in a...

Even when feeling successful in careers, women still need additional challenges.
June 1, 2009... Almost six in 10 women (59%) believe their careers are successful or very successful, yet 46% also feel they are not being challenged significantly in their current roles, according to Accenture. The study of business professionals in 18...

Hispanic women are big spenders.
June 1, 2009... Hispanic women are 16% more likely than non-Hispanic women to say that familiar labels are important to them when making purchase decisions, according to BIGresearch and Televisa. They're also 33% less likely than non-Hispanic women to say that...

Men outspend women on business attire.
June 1, 2009... Affluent men--defined as those in the top 10% of households based on annual income--spend an average of $500 on a business suit, twice as much as women spend on business suits ($250), according to the American Affluence Research Center. In...