Marketing to Women: Addressing Women and Women's Sensibilities articles from June 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from June 2008

B2B boom: women control spending in the office, too; Marketers reach out to the female boss.
June 1, 2008... When SunTrust wanted to reach out to female business owners, it sponsored a networking event and held it at The Nashville Zoo. Why there? So women could bring their spouses and children. It's not uncommon for women to combine business and...

B2B, B2C, always me.(EDITOR'S NOTE)
June 1, 2008... As a writer and editor, I'm in a position to split my work hours between my home and an office. My kids can always tell where I'll be during the day by how I'm dressed at breakfast. If it's a "home" day, I may be in shorts and a tee shirt. If...

Anti-smoking effort targets moms.(marketing to moms)
June 1, 2008... A Washington-state based anti-smoking campaign expands its outreach to target pregnant women. The Tobacco Quit Line adds new coaching for phone operators to train them to handle the special concerns of pregnant women trying to stop smoking. It...

Back-to-School guide for moms.(Brief article)
June 1, 2008... The Parenting Group partners with pediatricians nationwide to distribute a customized Back-to-School guide for moms, featuring a 12-page booklet distributed in over 1,000 pediatricians' offices and an online portal highlighting advertiser...

Wii aims for moms.(marketing to moms)
June 1, 2008... The launch of Nintendo's Wii Fit program in North America is backed by a marketing campaign makers hope will appeal to working moms. As part of the launch, Nintendo partners with The American Heart Association--pledging to donate up to $25,000...

Disney mag woos hispanic moms.(marketing to moms)
June 1, 2008... Disney En Familia, a new Spanish-language magazine for parents that celebrates the joys of Latino family life, will publish its premiere issue in July With content covering parenting tips, travel and party ideas, recipes and advice on pre...

Shredder marketed to moms.(Brief article)
June 1, 2008... Identity theft becomes a household management issue. The maker of Ziszor, a personal-sized paper shredder, launches a campaign to appeal to mom as chief security officer of the family unit. Ziszor is hand-held and designed to look and handle...

Network of mommy bloggers debuts.(marketing to moms)
June 1, 2008... Child's Play Communications launches Team Mom, the agency's own group of influential mom bloggers who will regularly post reviews of products created by Child's Play Communications' clients. While mothers continue to visit corporate websites,...

Advertising and joint ventures.
June 1, 2008... FASHION Bayer Healthcare Joins with Step Up For Women's Mark A. Ryan Network to launch a design contest 100 Bayer Rd. for the packaging of Yaz, Bayer's Pittsburgh, PA 15205-9741 ...

Lifetime Networks goes HD.(NEW PRODUCTS & CAMPAIGNS)
June 1, 2008... Lifetime Networks launches Lifetime Television HD, joining sister channel Lifetime Movie Network HD which debuted in 2007. Lifetime has signed deals with AT&T U-verse TV and Verizon FiOS TV to carry the new service. Lifetime expanded into the...

Marine ads target women.(Brief article)
June 1, 2008... As part of its growing niche marketing strategy, the U.S. Marine Corps unveils an ad strategy aimed at recruiting women. Print ads appear in Shape, Self and Fitness. One ad shows a female marine in a martial arts pose. The tag line: "There are...

Billie Jean King Center opens.(Brief article)
June 1, 2008... The Women's Sports Foundation, in partnership with the Sports Museum of America, opens The Billie Jean King International Women's Sports Center--the first museum exhibit and hall of fame dedicated exclusively to female athletes. Named for the...

All around EPM.
June 1, 2008... The following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARKETING TO WOMEN. MULTICULTURAL AGENCIES FACE HURDLES The lines between multicultural and general market...

More women experience depression.(research on women)
June 1, 2008... An estimated 18 million people experience depression every year. A study by the National Alliance on Mental Illness finds more often than not, those suffering from depression are women. Experiences that are unique to women, such as post-partum...

Characteristics of women Business owners.(research on women)
June 1, 2008... Not all working women are created equal. A study by the Small Business Administration finds women who are self employed have characteristics that differ from those of their salary- and wage-earning counterparts. Among the trends: *...

Women combine love and money.(Brief article)
June 1, 2008... Women are not blinded by love. A survey by True.com finds women take financial issues into account when pursuing love. Among the trends: * Women are less concerned than men about income disparity; 87% of women say it does not matter if...

Women seek better skin care info.(research on women)
June 1, 2008... In search of better skin, women often stock up on a variety of products. But a study by Obagi Medical Products finds many women are unhappy with their purchases and confused about how to solve their skin care issues. Among the findings: *...

Finances weigh on Women.(Brief article)
June 1, 2008... Women and their families are experiencing a range of significant financial woes and are concerned about their long term financial security. A survey by Meredith Corp. and NBC Universal uncovered the following trends: * Two-thirds (68%) of...

Men outspend women for mom.(research on women)
June 1, 2008... Most consumers say they celebrate Mother's Day, but a study by Brand Keys finds men dig deeper than women to spend on the Mother's Day gift. * Overall, men say they budget $170 for mom, versus $110 budgeted by women. * When it comes...

Word-of-mom grows.(Brief article)
June 1, 2008... Women have long shared information about products and services, but a study by BabyCenter and the Keller Fay Group finds new moms and moms-to-be are most engaged in the practice. Among the findings: * Pregnant women and new moms engage...

Most U.S. moms breast feed.(research on women)
June 1, 2008... More than three out of four new moms breast-feed their infants at least briefly, according to the latest study by the Centers for Disease Control and Prevention. Experts say the rise is due to education campaigns that emphasize the role of...

Marketers on the move.
June 1, 2008... Melissa Tischler joins communications firm Womenkind as Leader of the Insights Team. She was previously with BrainReserve. Phone: 212-660-0400 Karen Durkin joins The Women's Sports Foundation as CEO. She was previously wth the National...

Conference calendar.(Brief article)(Calendar)
June 1, 2008... DM Days NY Conference & Expo, June 10-12, New York, NY. Contact: Direct Marketing Association, 800-293-7279, www the-dma.org/conferences/dmadmd/ Corporate Asian Women's Leadership Conference, June 17, New York, NY. Contact: NYC, Asian...