Marketing to Women: Addressing Women and Women's Sensibilities articles from June 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from June 2007

Women are clicking: the online world becomes a vital platform for reaching female consumers of all ages.
June 1, 2007... When American Airlines wanted to attract more female flyers, it didn't reupholster its seats in pink or order up a series of relationship-themed television ads. Instead, it went to the Internet. AA.com/Women debuted this spring--billed as...

Editor's note.(Editorial)(Brief article)
June 1, 2007... My daughter says she wants to learn yoga. So I asked around at the schoolyard and got three recommendations from other parents for kid-friendly yoga studios. Then I went home and fired up Google. The first studio produced no responses. The...

Nestle hides veggies in the juice.(marketing to moms)(Juicy Juice Harvest Surprise launched)(Brief article)
June 1, 2007... To help moms in the ongoing fight to get kids to eat vegetables, Nestle introduces Juicy Juice Harvest Surprise. The juice blend is made from vegetables such as carrots and sweet potatoes mixed with fruit juices such as grape, mango, pear and...

Beech-Nut launches baby food brand.(marketing to moms)(Good Morning and Good Evening )(Brief article)
June 1, 2007... Tapping into research on the nutritional needs of infants, Beech-Nut unveils a line of baby food designed to take advantage of the time of day. The Good Morning and Good Evening lines are formulated to provide baby with energy during the day...

RCA develops camcorder for moms.(marketing to moms)(RCA EZ201 Small Wonder)(Brief article)
June 1, 2007... RCA Audio/Video launches the new RCA EZ201 Small Wonder Digital Next Generation Camcorder--a lightweight camcorder designed with busy moms in mind. The device is about the size of a deck of cards and weighs less than 6 oz. It comes with a...

Internet radio for new moms debuts.(marketing to moms)(Grapevine Talk Radio Network launches 'Babies and Moms: Birth and Beyond' radio show)(Brief article)
June 1, 2007... The Grapevine Talk Radio Network, an Internet radio network company, adds a new show designed to appeal to new moms. "Babies and Moms: Birth and Beyond" airs live every Friday at 9:30 a.m. Mountain Daylight Time. Among the many topics:...

New search engine for moms.(marketing to moms)(launched by Lucid Marketing )(Brief article)
June 1, 2007... To help new and expectant moms manage information overload, Lucid Marketing develops LightIris.com, a search engine designed with moms in mind. Powered by Google, the mom-centric search engine tailors its results to the interests of new and...

Research division targets moms.(marketing to moms)(launched by Modern Mom)(Brief article)
June 1, 2007... Modern Mom, owner of ModernMom.com, an online resource, launches a research division devoted to uncovering the mysteries of its target consumers. Insights & Actions uses quantitative and qualitative efforts to track the behaviors of the mom...

New guide for women business owners.(new products & campaigns)(Financing Business Growth: Proven Strategies for Women Business Owners from Women Business Owners)
June 1, 2007... KeyBank underwrites a new guide for women business owners. Financing Business Growth: Proven Strategies For Women Business Owners From Women Business Owners provides a collection of best practices, tips and strategies. One of the key areas of...

Volvo adds women-friendly features.(new products & campaigns)(Volvo Cars of North America Inc. adds security device to the Volvo 80 series)(Brief article)
June 1, 2007... Building on recent efforts to make its cars more appealing to women, Volvo has added a new security device to the 2007 S80 which targets a key concern of women drivers. The personal car communicator, which drivers attach to a key ring, uses...

Telenovela teaches business skills.(new products & campaigns)(from C.E.O Women)(Brief article)
June 1, 2007... C.E.O Women, an Oakland-based non-profit, develops a telenovela designed to teach immigrant women English as well as business-building skills. "The Grand Cafe" films in Oakland and follows the fictional journal of four immigrants as they adjust...

Meredith launches broadband TV.(new products & campaigns)(Meredith Broadcasting Group)(Brief article)
June 1, 2007... Drawing on content from its magazines and websites, Meredith launches Better.tv, a broadband network featuring 20+ channels of video information. Programs on Better.tv range from two to 30 minutes, with content covering topics from foods,...

CareerBags.com fashions e-store for women.(new products & campaigns)(Brief article)
June 1, 2007... CareerBags.com sells a variety of handbags, computer cases and travel accessories designed for women. Now it has created a website with a similar target customer. The site features profiles of accomplished career women. It also sports a "New...

Supergirl gets fashion line.(new products & campaigns)(introduced by Warner Bros. Consumer Products)(Brief article)
June 1, 2007... Warner Bros. Consumer Products launches a line of mer chandise based on the DC Comics character Supergirl. The Supergirl collection which includes jewelry, shoes, tee shirts and tank tops, hoodies, dresses and sports bags, are available through...

Breastfeeding moms find workplace barriers.(research on women)(Brief article)
June 1, 2007... Although breastfeeding is touted as healthy for babies, many new moms find it difficult to continue breastfeeding after they return to work. A study by the National Women's Health Resource Center finds mothers encounter physical and emotional...

Help wanted: moms.(research on women)(Survey)(Brief article)
June 1, 2007... While mothers may have anxiety about returning to the workforce after a stint as a stay-at-home-mom, a new survey by Salary.com points out ways in which employers value their potential contributions. Among the results: * Employers...

Moms lack time for self-care.(research on women)(Survey)(Brief article)
June 1, 2007... Juggling the responsibilities of caring for children and managing other demands, many moms say they lack the time to commit to beauty and self-care routines. Haircare brand Suave surveyed more than 3,000 women via telephone and e-mail and finds...

Pay gap widens after graduation.(research on women)(Survey)(Brief article)
June 1, 2007... Female college graduates earn 80% of what their male counterparts take home one year after graduation, and the gap widens in the ensuing decade. A study by the American Association of University Women Educational Foundation finds a variety...

Conference calendar.(Calendar)
June 1, 2007... Online Market Intelligence Webinar, June 15; Contact: Geoscape International, 888-309-2005, www.marketintelligenceadvantage.com Multicultural Women's Town Hall, June 19, San Jose, CA; Contact: Working Mother Media, 866-734-9661,...

Marketers on the move.(Scripps Emerging Networks appoints Judith Orlowski)(Discovery Communications Inc. appoints Christine Rodocker)(Fonda Snyder appointed at Walt Disney Co. Walt Disney Studios)(Brief article)
June 1, 2007... Scripps Emerging Networks hires Judith Orlowski and Daniella Cracknell at the Fine Living TV Network. Orlowski is now VP Development and Acquisitions, overseeing programming initiatives. Cracknell is Director of Public Relations. Phone:...

Women care for aging parents.(research on women)(Survey)(Brief article)
June 1, 2007... Many women believe they will eventually become caretakers to their aging parents. But a new study by Securian suggests they are not taking steps to prepare for this stage of life. The research was conducted by Gestalt Inc, via online...

Women business owners rank concerns.(research on women)(Survey)(Brief article)
June 1, 2007... Health care is overwhelmingly the most important issue facing women business owners. But many also have concerns about environmental and energy issues. The survey by Women Impacting Public Policy drew responses from 400 women business...

Women pick beautiful life over beautiful body.(research on women)(Survey)(Brief article)
June 1, 2007... Is it better to look good or to feel good? A survey by Bali suggests women would choose a beautiful life over a beautiful body. Bali contracted with research firm Synovate to mine the opinions of 1,000 women ages 18 to 54. Among the...

Moms merit six figures.(research on women)(Survey)(Brief article)
June 1, 2007... If women ruled the world, stay-at-home moms would earn upwards of $100,000 a year for their work in raising the children. A new survey by Women's Day finds 52% of women would grant mom this annual paycheck. The poll was conducted online by AOL....