Marketing to Women: Addressing Women and Women's Sensibilities articles from June 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from June 2006

Most women talk to their moms every week; single moms are most brand-loyal.(Survey)
June 1, 2006... Marketers may not realize how big a role mothers play in their daughter's everyday lives, and the degree to which they influence their daughters' decisions. More than six in 10 (64%) women talk to their mothers daily (42%) or weekly (22%),...

Affluent women are diverse.(choosing top brands)
June 1, 2006... Affluent women are not the homogeneous "ladies who lunch" many marketers expect. A Nickles & Ashcraft study commissioned by Traditional Home magazine identifies six distinct psychographic clusters among women age 20-55 with household incomes of...

Spring, and marketers' thoughts turn to moms.(Brief article)
June 1, 2006... There's always a lot of buzz in marketing circles about moms around Mother's Day, but recently I've noticed that the excitement about the moms' consumer market reaches well beyond May. Marketers are getting more serious about targeting moms....

Salary gap persists in ad industry.(ADVERTISING)(Brief article)
June 1, 2006... Men working in the advertising industry earn an average of $16,000 more than women in the field, according to a survey by Advertising Women of New York. It's not that women aren't trying to get better compensation: 57% of women and 54% of...

Gift site caters to golfing moms.(Momswhogolf.com)(Brief article)
June 1, 2006... Momswhogolf.com launches with golf-related gifts such as needlepoint golf-club covers; gloves that allow for long fingernails and rings; and golf-themed jewelry, glassware, stationery, and housewares. The site is aimed at gift-buyers, with...

Moms are family photographers.(COMPUTERS/ELECTRONICS)(Brief article)
June 1, 2006... Moms are the family photographers, according to a survey for Circuit City Stores. Nearly six in 10 (57%) Americans say moms take the most family photos in their households, followed by dads (27%), and kids/other family members (13%)....

Moms would take pay cut to see kids more often.(Brief article)
June 1, 2006... More than half (52%) of working moms would be willing to take a pay cut to spend more time with their kids, up from 38% who said so last year, according a CareerBuilder.com online survey of moms who work full-time. One in 10 would take a pay...

Most moms say employers aren't sensitive to their needs.(marketing to moms)(Survey)(Brief article)
June 1, 2006... Although 75% of working moms would continue to work if money were no object, only 39% say their employers are sensitive to the needs of working parents, according to executive job-search website TheLadders.com. Seven in 10 moms say flexible...

Safety is top motivator when moms shop for cars.(marketing to moms)(Brief article)
June 1, 2006... Moms' top consideration when shopping for a car is safety (cited by 67%), according to a survey by automotive information website NADAguides.com. More than half (54%) of moms surveyed currently drive SUVs, while two in 10 (22%) drive four-door...

When buying kids' furniture, moms want to customize.(marketing to moms)(Survey)(Brief article)
June 1, 2006... When they're shopping for furniture for their children's rooms, eight in 10 moms say the ability to customize an item is a factor in their buying decisions, according to a BSM Media survey for Pulaski Furniture. Nearly a quarter (23%) say it's...

Advertising & promotions monitor.(PowerBar targets female for its Pria Bar)(Whirlpool Corp. promotes)(L'Oreal USA signs Diane Keaton )(Table)
June 1, 2006... advertising & promotions monitor FOOD/BEVERAGES PowerBar Presents the Sparkle and Shine Christine Vleck sweepstakes, promoting its Associate Brand Manager, Pria female-targeted Pria...

Most women want more girls' nights.(marketing to moms)(female bonding)(Survey)(Brief article)
June 1, 2006... More than half (56%) of women age 21-54 have girls' nights at least once a month, according to a survey for female-targeted beverage brand Cocktails by Jenn. Almost nine in 10 (87%) would like to have them that often or more. Spending time...

Moms sacrifice personal appearance (and hygiene) to take care of kids.(marketing to moms)(Survey)(Brief article)
June 1, 2006... Moms often sacrifice their own needs to take care of their kids, but it may be news to marketers just how far they're willing to go. Three quarters (75%) of moms surveyed by Suave admit to skipping their showers because their children need...

Women find period a major annoyance.(marketing to moms)(menstrual period )(Survey)(Brief article)
June 1, 2006... More than three quarters of women (78%) cite having a menstrual period among their top five annoyances; 68% wish they had shorter periods, according to a Harris Interactive survey of women age 18-49 for pharmaceutical maker Warner Chilcott....

Conference calendar.(Calendar)
June 1, 2006... Connecting with Kids & Youth 2006 Forum, June 13-15, 2006, DoubleTree Guest Suites Hotel, Chicago, IL. Addresses issues facing marketers who target youth, such as using new media, adjusting to changing ethical expectations, and experiential...

Most health study participants would participate again.(marketing to moms)(Survey)(Brief article)
June 1, 2006... More than six in 10 women age 50 and older (62%) who have participated in medical research studies would do so again, according to the Society for Women's Health Research. Nearly a third (32%) of women this age who haven't participated in...

The Knot launches magazine for newlyweds.(PRINT MEDIA)(Brief article)
June 1, 2006... Wedding and lifestyle website The Knot is launching The Nest, a print magazine version of its website TheNest.com. Like the website, the magazine will focus on lifestyle and decor advice for newlyweds, including information on major purchases...

Consumer reports debuts shopping title.(PRINT MEDIA)(Consumers Union)(Brief article)
June 1, 2006... Consumers Union, publisher of Consumer Reports, is preparing to launch ShopSmart, a shopping advice publication targeted to women over 30. Coverage will span a range of product categories, including food, beauty products, and home. Like...

McDonald's forms panel to get moms' advice.(FOOD/BEVERAGES)(Brief article)
June 1, 2006... McDonald's has formed a Global Moms Panel, a group of women from around the world who will advise the company on how it can improve the in-restaurant experience for families. The panel will focus on topics such as restaurant communications,...

TLC launches reality show for moms.(ENTERTAINMENT)(The Learning Channel Inc.)(Brief article)
June 1, 2006... Cable network TLC introduces "Surviving Motherhood," a daytime TV series that features five real mothers meeting at a coffeehouse to discuss the parenting challenges they're facing. The mix of moms is different each week, and each episode...

Magazine covers lifestyle and religion.(Relevant Media Group introduces lifestyle magazine "Radiant")(Brief article)
June 1, 2006... Relevant Media Group launches Radiant magazine, a lifestyle magazine with a religious component. The bimonthly debuted in April and covers relationships, health, fashion, music, and decorating, as well as addressing the need to find one's...

Non-profit creates midlife health site.(MATURE MARKET)(National Women's Health Resource Center)(healthywomen.org website)(Brief article)
June 1, 2006... The National Women's Health Resource Center has created an online midlife health center for women, housed on the organization's Healthywomen.org website. The center offers information on perimenopause as well as menopause, including an "Ask...

Zimmer creates women-specific knee impants.(HEALTHCARE/MEDICAL)(Brief article)
June 1, 2006... Zimmer, a manufacturer of orthopedic implants, has developed Gender Solutions High-Flex Knee, a knee replacement specifically designed to fit the female anatomy. The product, which recently received clearance from the U.S. Food and Drug...

Convenience doesn't sell in Italy.(MARKETING)(household cleaning products )(Brief article)
June 1, 2006... American manufacturers of household cleaning products have discovered that trying to market them to Italian women using the messages that work with American women--namely convenience--doesn't work, reports The Wall Street Journal. Italian women...

Talk radio courts female audience.(RADIO)(Brief article)
June 1, 2006... Talk radio, long dominated by male on-air personalities and listeners, has recently begun making efforts to attract more female listeners, reports the Chicago Tribune. Only 3% of women say talk radio is relevant to them, according to research...

Moms may be better managers.(WORKFORCE/EMPLOYMENT)(Survey)(Brief article)
June 1, 2006... Although many employers still believe that women with children are less committed to their work than those without, many employees say moms are often great managers because of the skills they've learned through parenting, reports USA Today. ...

Many women say no to menstrual periods.(HEALTHCARE/MEDICAL)(Survey)(Brief article)
June 1, 2006... An increasing number of women are using hormonal methods of birth control to suppress their menstrual periods entirely, reports the Associated Press. Some doctors are already advising their patients to use standard birth control pills...

Male bloggers are getting the big breaks.(ONLINE)(Survey)(Brief article)
June 1, 2006... While equal numbers of women and men participate in blogging, the bloggers who get the kind of traffic that brings in major advertising revenues and book deals are largely men, reports the Contra Costa Times. Theories to explain this range from...

B-schools seek out stay-at-home moms.(EDUCATION)(business schools )(Brief article)
June 1, 2006... Some business schools are actively courting stay-at-home moms who are interested in rejoining the workforce, with courses that focus on everything from brushing up on rusty skills to working with career coaches to updating business wardrobes,...

Gun makers are retooling for women.(SPORTS/FITNESS)(guns made specially for women)(Brief article)
June 1, 2006... Firearms manufacturers are beginning to offer more guns sized for women, reports the Associated Press. Improvements include shorter barrels, lighter weight, lower recoil, and different grips. A number of manufacturers have long offered models...

Women's sports gear is key growth market.(SPORTS/FITNESS)(Brief article)
June 1, 2006... Women-specific sporting goods are now the fastest-growing segment of the sporting goods industry, reports the Los Angeles Times. In the past few years, items such as kayaks, heart-rate monitors, bicycles, and skis have been redesigned to better...

Nine in 10 women recommend products.(HUMAN BEHAVIOR)(Survey)
June 1, 2006... More women than men recommend products and companies to people they know, according to Lucid Marketing. More than nine in 10 women say they're likely to recommend products they've enjoyed (95%) and businesses with whom they've had positive...

Car-buying hasn't improved, say women.(AUTOMOTIVE)(Survey)(Brief article)
June 1, 2006... Car-buying continues to be a hassle for women, who feel that quick, smooth transactions and trustworthy salespeople are the hardest things to find when shopping for a vehicle, according to CarMax. The 2006 survey shows no significant...

Women surf less at work than men do.(ONLINE)(Brief article)
June 1, 2006... Women are less likely than men to engage in personal Web surfing while they're at work, according to a Harris Interactive survey for Websense. Nearly two thirds of men (65%) and 58% of women access non-work-related websites while at work. Men...

Appearance counts, but family matters more.(HEALTH/BEAUTY AIDS)(Survey)
June 1, 2006... Nearly six in 10 women (59%) say their personal appearance is important to them, but it ranks below the health of their families (94%), their own health (85%), their relationships with spouses/significant others (79%), having time to relax...