Marketing to Women: Addressing Women and Women's Sensibilities articles from June 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from June 2005

Staying relevant, convincing clients and upper management are key concerns in women's marketing.
June 1, 2005... Key challenges for marketers targeting women include creating relevancy, tracking and testing of results, and getting the client or internal management to understand the need for female-specific marketing and service, according to a survey of...

Women surf the Web while watching daytime TV.(TUNING OUT WHILE TUNING IN)
June 1, 2005... Multitasking is big among female viewers of daytime TV, finds an E-Poll Market Research study of online women age 18-54 who watch daytime TV at least once a week. Nearly six in 10 female daytime viewers (57%) have a computer in the same room as...

Driven by distraction.(EDITOR'S LETTER)(Editorial)
June 1, 2005... Often as I review an issue of MARKETING TO WOMEN, I am struck by a repeating theme. There are a number of common threads running though any examination of the women's market, but they change in nature and intensity over time. Lately I hear a...

Getting the communication right.(CONFERENCE REPORT)
June 1, 2005... Marketers at the M2W: Marketing to Women Conference, held April 18-19 in Chicago, underscored the importance of tailoring marketing, sales, and customer service efforts to suit women's complex decision-making and communication styles. ...

Moms cherish their role, despite its burdens.(spotlight on moms)
June 1, 2005... More than four in 10 moms (44%) say the primary responsibility for their children's daily upbringing is theirs and theirs alone, according to "The Motherhood Study," a large-scale national survey of mothers over age 18 commissioned by the...

Advertising & promotions monitor.(Directory)
June 1, 2005... advertising & promotions monitor FOOD/BEVERAGES McDonald's Signs nutritionist and author Dr. Bill Lamar Rovenia Brook ("Dr. Ro") as a CMO brand...

Sears plans Latina clothing line.(EMERGING MAJORITIES)(Brief Article)
June 1, 2005... Sears partners with Latina magazine for a line of apparel, shoes, and handbags designed to appeal to Hispanic women. The collection is set to debut in 425 stores--a much-larger proportion than is typical for the company. The line, called Latina...

Kiss My Face creates women's toothpaste.(HEALTH/BEAUTY AIDS)(Brief Article)
June 1, 2005... Kiss My Face, a manufacturer of natural personal care products, introduces Women's Certified Organic Aloe Vera Toothpaste, a nutraceutical product offering anti-inflammatory and "estrogenic" ingredients such as black cohosh, dong quai, sage,...

Uber Baby expands line to include maternity.(CLOTHING/ACCESSORIES)(Brief Article)
June 1, 2005... Uber Baby, which launched in 2004 with trendy clothes, furniture, toys, and nursery designs for babies and kids, joins the likes of Liz Lange and Mothers Work as it expands its offerings to include "hip" maternity wear. The Expecting Uber Baby...

Eco-friendly handbags tie in with trees.(CLOTHING/ACCESSORIES)(Ecoist)(Brief Article)
June 1, 2005... Ecoist launches a line of handbags made from recycled candy wrappers, food packages, and soda labels. The line includes coin pouches, clutches, basket totes, and "everything/anything" bags. The products are available online and at specialty...

Moms Club launches online magazine.(ONLINE)(Hot Moms Club)(Brief Article)
June 1, 2005... Founders of the Hot Moms Club and its clothing line, RockinHotMoms, have launched HMC Magazine, an online magazine written for and by mothers. The group defines "hot" as confident and empowered, and its products feature slogans such as "My mom...

WorldWIT launches blogs for biz women.(BUSINESS/INDUSTRY)(Brief Article)
June 1, 2005... Businesswomen's networking group WorldWIT launches blogs on subjects of interest to professional women, at http://blogs.worldwit.org. The blogs are moderated to keep them on-topic. Current subjects include work/family dynamics, networking, and...

Fashion for women 35+ holds challenges.(RETAIL/SERVICE SECTOR)(Brief Article)
June 1, 2005... Several retailers who have launched apparel lines and/or retail chains aimed at women over 35 are finding the market harder to crack than they anticipated, reports the Associated Press. While women over 35 are considered to be an "easier"...

Beauty counters encourage free primping.(RETAIL/SERVICE SECTOR)(Brief Article)
June 1, 2005... Department-store cosmetics counters and beauty retailers such as Sephora and the Body Shop are catering to busy women by providing a free place to freshen up between office and evening social activities, reports The New York Times. Women's...

Chinese moms worry less about work/family.(WORKFORCE/EMPLOYMENT)(Brief Article)
June 1, 2005... Female executives in China don't seem to experience the same kind of tug-of-war between work and family that many of their American counterparts do, reports The Wall Street Journal. Many say they were separated from their parents for long...

Women's friendships heal, say scientists.(HUMAN BEHAVIOR)(Brief Article)
June 1, 2005... Scientists are finding biological evidence for the beneficial effects of friendships among women, reports the Los Angeles Times. Spending time with friends lowers women's blood pressure, boosts their immunity, and promotes healing. The...

Airlines upgrade lavatories to woo women.(TRAVEL/LEISURE)(Brief Article)
June 1, 2005... Some airlines are sprucing up their bathrooms, in part to woo female fliers, who are perceived as being more sensitive to the condition of airplanes' lavatories, reports The Wall Street Journal. Delta's Song Airlines has added simulated...

B-schools adapt to needs of moms.(EDUCATION)(Brief Article)
June 1, 2005... Business schools are gradually beginning to take steps to accommodate the needs of female students with children, reports Business Week. Because MBA programs often require several years of work experience, many of their female students have...

Conference calendar.(Calendar)
June 1, 2005... Nia Enterprises Leadership Summit: Celebrating African American Women's Growing Economic Power and Influence, June 17, 2005, Northwestern University, Chicago, IL. The summit includes both corporate and entrepreneurial tracks, as well as career...

Women save little, worry about finances.(FINANCE)(Brief Article)
June 1, 2005... Personal finances are a major source of concern for women, 71% of whom have worried about their finances in the past year, according to the Consumer Federation of America (CFA) and Visa USA. Two thirds (66%) cite unexpected expenses as a cause...

Women are more sleep-deprived than men.(HUMAN BEHAVIOR)
June 1, 2005... Nearly seven in 10 women (68%) get less than eight hours of sleep per night, according to the Better Sleep Council. Interestingly, female business professionals tend to get more sleep than housewives do. Women who are divorced or separated are...

Women prefer pastels; men prefer darks.(OPINION)
June 1, 2005... Women care more than men do about the colors of clothing, household items such as kitchen appliances and furniture, and personal care items, according to a study by BuzzBack Market Research and Pantone. Contrary to popular belief, men care more...