Marketing to Women: Addressing Women and Women's Sensibilities articles from June 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from June 2004

Affluent women don't see themselves as wealthy; prize quality over prestige.(Related article: Striking the right note with high-income women )(Excerpt)
June 1, 2004... High-income women (median household income of $150,000) are more likely to describe themselves as upper-middle class (38%) or comfortable (30%) than as affluent (7%) or wealthy (3%), according to an Applied Research & Consulting survey of...

Women spend 10+ hours per day using media.(Tuned in)(BIGresearch study)(Excerpt)
June 1, 2004... Women consume an average of 10.5 hours of media per day, half an hour more than men do, according to BIGresearch. Men are bigger radio listeners than women, but women watch more TV and spend more time online than men do (see chart below)....

Confounding our expectations.(Editor's Letter)(Editorial)
June 1, 2004... Women have a way of defying the expectations of marketers, and this issue provides several examples of the phenomenon. Right up front, we find out that affluent women don't think of themselves as being, well, affluent. They don't define their...

Teen girls are better market for online music than teen boys are.(Entertainment)(Brief Article)(Excerpt)
June 1, 2004... Marketers of music, including digital music services, may want to take a closer look at how they're reaching out to teen girls, according to a study by Jupiter Research. Online girls age 13-17 spend 15% more money overall on music than online...

Respect is what motivates women at work.(Workforce/Employment)(Brief Article)(Excerpt)
June 1, 2004... Nine in 10 working women (94%) say respect is the key to making them feel inspired about work, according to an online poll by CareerWomen.com. "Challenge" (71%) is another big motivator. When asked what accounts for a lack of job...

Advertising & promotions monitor.
June 1, 2004... ADVERTISING & PROMOTIONS MONITOR CLOTHING/ACCESSORIES KN Ltd. (Karen Neuburger) Promotes its line of all-day Karen Neuburger pajamas and loungewear to women Founder/Designer ...

Dittie takes lighter look at feminine hygiene.(Health/Beauty Aids)(Dittie L.L.C. product launch with cosmetics style packaging)(Brief Article)
June 1, 2004... Dittie LLC, a health and beauty start-up, is launching an eponymous line of tampons, pads, and pantiliners whose packaging and marketing more closely resemble those of edgy cosmetics brands than the euphemistic style traditionally associated...

Ford launches Rosie the Riveter exhibit.(Automotive)(Ford Motor Co,)(exhibit to honor famale auto workers during World War II)(Brief Article)
June 1, 2004... Ford Motor Co. unveils an exhibit of artifacts and stories from the original Rosie the Riveter--and her fellow female auto workers from World War II--to be included as part of "Partner in Winning the War," an exhibit at the National World War...

Virtual personal trainer offered on Xbox.(Entertainment)(Respondesign launches "Yourself!Fitness designed for the Microsoft Xbox)(Brief Article)
June 1, 2004... Software developer Respondesign is set to launch "Yourself!Fitness," a fitness program for the Microsoft Xbox console that acts as a virtual personal trainer. The program is aimed at women and combines elements of videogames and instructional...

Luna Bar launches moms' club.(Food/Beverages)(Clif Bar Inc. partners with ModernMom.com )(Brief Article)
June 1, 2004... Clif Bar Inc.'s female-targeted Luna Bar nutrition bar partners with ModernMom.com to launch the Luna Moms Club, an online club that offers tools on starting local moms' clubs based around activities and common interests. Tools include a...

Seven in 10 women wear makeup.(Health/Beauty Aids)(results of survey for Albolene Moisturizing Cleanser, Numark Laboratories Inc.)(Brief Article)(Excerpt)
June 1, 2004... Seven in 10 American women (73%) wear cosmetics, and of these, 42% say they never leave home without putting them on, according to a Harris Interactive poll for Albolene Moisturizing Cleanser. Half of makeup-wearers consider wearing mascara...

Women own nearly half of all private companies in U.S.(Business/Industry)
June 1, 2004... Businesses owned by women now make up nearly half of all privately held companies in the U.S., according to new data from the Center for Women's Business Research. The study is based on Census Bureau statistics but also includes unpublished...

Moms quit as family-friendly policies vanish.(Workforce/Employment)(corporate trends)(Brief Article)(Excerpt)
June 1, 2004... A number of companies are cutting back on family friendly policies and programs such as paid family leave, part-time work, job sharing, telecommuting, and flexible hours, reports USA Today. These cutbacks have sent many working moms (and some...

Counselors target moms returning to work.(Workforce/Employment)(growth of service industries for mothers re-entering workforce)(Brief Article)(Excerpt)
June 1, 2004... Women who left the workforce to take care of their children and now want to return are not having an easy time of it, reports The Wall Street Journal. Their plight has, however, spawned a new industry--employment consultants, counselors, and...

Women influence college videogame classes.(Education)(Brief Article)
June 1, 2004... Videogames are becoming part of the curriculum as well as taking up students' off-duty hours at many universities, reports Reuters. Part of the reason for this mainstreaming is women's increasing interest in both playing and designing games....

Community colleges appeal to women.(Education)(Brief Article)(Excerpt)
June 1, 2004... Women now make up a larger percentage at many community colleges than they do at some former women-only colleges, reports Women's eNews. The reason for the shift lies largely with the greater schedule flexibility and more extensive student...

Female friendships important for health.(Human Behavior)(Brief Article)(Excerpt)
June 1, 2004... While the entertainment media often portray women's friendships as frivolous--based on bonding over shoe-shopping--researchers believe such friendships have developed to ensure women's well-being, reports Newsweek. In tests of both human women...

Teen girls say moms are cool.(Family)(girls may have similar taste in politics, social issues and fashion)(Brief Article)(Excerpt)
June 1, 2004... A surprising number of teen girls consider their moms cool, reports The New York Times. In women's book clubs, the demographics are often split between Boomers and high school students--the daughters of the older members. Girls say they look...

Auto industry has few female designers.(Automotive)(Brief Article)
June 1, 2004... The display of a Volvo concept car created exclusively by female designers at the New York Auto Show and elsewhere has created a buzz in the automotive industry--not so much about the features of the car, but about the light it's shining on the...

Author says women need better body image.(Print Media)(Book review)(The Fat Girl's Guide to Life)(Brief Article)(Book Review)
June 1, 2004... A new memoir by comedienne and writer Wendy Shanker aims to change the way American society perceives women's bodies, reports Salon.com. The Fat Girl's Guide to Life addresses the pervasive stigma attached to excess weight, particularly when it...

Marketers target gay/lesbian weddings.(Gays/Lesbians)(Brief Article)
June 1, 2004... As the first wave of legal gay and lesbian marriages takes place in Massachusetts, area businesses are quick to roll out marketing and promotional efforts targeted to same-sex couples, reports The New York Times. It isn't lost on marketers...

Forget the candy, women want steak.(Opinion)(survey of women's preferences in eating, reading, clothing etc.)(Brief Article)(Excerpt)
June 1, 2004... Steak and pizza are women's two favorite foods, assuming that calories and carbohydrates are no object, according to an Opinion Research Corp. survey for VF Corp. Women with children (62%) are even more partial to a steak or lobster dinner at a...

New term needed for 'plus-size,' say women.(Opinion)(results of survey by Curvation intimate apparel brand)(Brief Article)
June 1, 2004... Nearly three quarters (73%) of U.S. women would like to see the term "plus-size" replaced with something more positive, according to a survey for Curvation intimate apparel brand. The most popular alternative is "curvaceous" [respondents were...

Women brush more often than men do.(Healthcare/Medical)(report from American Dental Association )(Brief Article)(Excerpt)
June 1, 2004... Dentists are more likely to be handing out their sugar-free lollipops to women than to men; research by the American Dental Association finds that women take better care of their teeth than men do. Women are more likely to brush their...

More women than men seek therapy.(Healthcare/Medical)(mental health treatment )(Excerpt)
June 1, 2004... Women are more likely than men to obtain mental health treatment when they need it, according to a Harris Interactive study for Psychology Today and PacifiCare Behavioral Health. More than half (55%) of women who've needed treatment within...

Conference calendar.(Calendar)
June 1, 2004... Women's Game Conference, September 9-10, Austin Convention Center, Austin, TX. New conference focusing on women in the computer- and videogame industry. Topics include the female gaming market, career paths for women in the videogame industry,...

Moms use the Internet to do chores.(Online)
June 1, 2004... Almost nine in 10 mothers with Internet access (89%) say there aren't enough hours in the day for them to get everything done, according to an Opinion Research Corp. survey for America Online. Eight in 10 (80%) say they save time by doing some...

Who's really doing the grocery shopping?(Consumer Spending & Attitudes)(Women do most of the grocery shopping)
June 1, 2004... The vast majority of women (85%) say they do most of the grocery shopping (60% or more) for their families/households, according to Vertis. At the same time, half of men say they're the ones doing the grocery shopping for their households. ...

Most moms keep Mother's Day cards.(Family)(Brief Article)
June 1, 2004... More than six in 10 moms (63%) keep all the Mother's Day cards they receive, according to a study conducted for Hallmark. Another 24% keep some of their cards. Only 12% say they don't keep any Mother's Day cards. Moms attach more emotional...