Marketing to Women: Addressing Women and Women's Sensibilities articles from June 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from June 2003

Women want ad imagery to reflect the diverse reality of their lives.
June 1, 2003... Women are inclined to make purchase decisions based on the images used in advertising, but they're fed up with unrealistic images of women in ads, according to a study by strategic consultancy frank about women. The survey asked women to rank...

The home improvement industry is improving. (A Female Shopper Reports).(Brief Article)
June 1, 2003... Most of the time, MARKETING To WOMEN presents only scientific, demographically sound research that readers can feel confident using to back up their presentations, marketing programs, and proposals. Once in a while, however, it's instructive to...

Lowe's has great service. (A Female Shopper Reports).(Brief Article)
June 1, 2003... The female-friendly hype about Lowe's--it's all true. Despite the towering aisles of appliances, lumber, and plumbing supplies, I felt comfortable at Lowe's. What made the difference? Friendly sales staff. Even when they were busy, the...

Nearly half of private businesses are owned by women. (Business/Industry).(Brief Article)
June 1, 2003... Businesses in which women own 50% or more of the company make up nearly half (46%) of all privately held U.S. companies, according to the Center for Women's Business Research. Currently, over 10 million private companies are equally or...

Forget flowers and candy--moms want tools. (Home/Housing).(Brief Article)
June 1, 2003... Here's good news for the home improvement industry: Most moms who shop at home centers put power tools on their Mother's Day gift lists this year. In a survey of female home center shoppers, 88% said they wanted power tools for Mother's Day,...

Home Depot needs help with traffic. (A Female Shopper Reports).(Brief Article)
June 1, 2003... As for Lowe's main competitor, Home Depot, I can't give such high marks on the sales and service end, but I didn't get the impression that my gender had anything to do with the quality of service I received. In the paint department, for...

Local hardware stores reflect owners. (A Female Shopper Reports).(where gender of the staff seem to make a difference)(Brief Article)
June 1, 2003... Now on to the locals. I went to two "mom-and-pop" hardware stores in my neighborhood. Here's where the gender of the staff seemed to make more of a difference. At one, the proprietor (and probably owner) was quick to ask if I needed help...

The bottom line. (A Female Shopper Reports).(Are home improvement and hardware stores female friendly?)(Brief Article)
June 1, 2003... On the whole, I give the home improvement/hardware industry a B-. The well-publicized efforts of big outfits to make their stores more female-friendly have made a difference. And while the experience at small hardware stores is likely to vary...

Clothing/Accessories. (Advertising & Promotions Monitor).(Reebok sponsors Women's Triathlon Series to benefit Ovarian Cancer Research Fund)(Brief Article)(Advertisement)
June 1, 2003... Reebok Jan Sharkansky VP/GM Women's 1895 J.W. Faster Blvd., Canton, MA 02021 Phone: 781-401-5000 Reebok announces title sponsorship of the Reebok Women's Triathlon Series, benefiting the Ovarian Cancer Research Fund. The...

Healthcare/Medical. (Advertising & Promotions Monitor).(Ortho Pharmaceuticals hosts Ortho Evra Every Woman Model Search)(Brief Article)
June 1, 2003... Ortho-McNeil Pharmaceutical Cheryl Callan Group Director, Consumer Marketing 1000 U.S. Highway, 202 Raritan, NJ 08869 Phone: 908-218-6000 The manufacturer of the weekly contraceptive patch Ortho Evra hosts the Ortho Evra...

Home/Housing. (Advertising & Promotions Monitor).(Home Depot stages "Do It Herself Workshops")(Brief Article)
June 1, 2003... Home Depot John Costello EVP/CMO 2455 Paces Ferry Rd., Atlanta, GA 30339 Phone: 770-433-8211 The home improvement retailer recently staged a series of "Do It Herself Workshops," clinics teaching home improvement skills...

Drugstore.com adds women's area to site. (Retail/Service Sector).(Healthy Woman store offers traditional and alternative approaches to health maintenance)(Brief Article)
June 1, 2003... Drugstore.com recently introduced a new Healthy Woman store on its website, with information on both traditional and alternative approaches to maintaining health. Products are arranged according to departments such as cardio health, breast...

MORE magazine creates Website. (Print Media).(MORE.com launched as companion website to MORE magazine)(Brief Article)
June 1, 2003... Meredith Corp. launches MORE.com, a companion website for MORE, the women's lifestyle magazine devoted to women over 40. The website includes four channels--Health, Quizzes, Slide Shows, and the MORE 40+ Model Search. Topics range from...

Female Entrepreneur magazine debuts. (Print Media).(e-Spirit Holdings launches new magazine for business women)(Brief Article)
June 1, 2003... e-Spirit Holdings launches Female Entrepreneur, a bimonthly magazine designed for women business owners (or women thinking of becoming business owners). The magazine includes articles on topics such as coaching, cash-flow management, marketing,...

Avon launches young women's brand. (Health/Beauty Aids).("mark" products introduced for women 16-24)
June 1, 2003... Avon Products is launching "mark." -- a line of beauty aids and accessories aimed at women age 16-24. Products include color cosmetics, bath and body items, fragrance, skincare products, jewelry, and accessories. The brand name is designed to...

Emme licenses for full-figured fashions. (Clothing/Accessories).(Emme partners with Kellwood Womenswear and JC Penney to distribute True Beauty by Emme)(Brief Article)
June 1, 2003... "Plus-size" model Emme partners with Kellwood Womenswear and JC Penney for True Beauty by Emme, a line of clothing for full-figured women (size 14 and up), to be distributed at JC Penney stores nationwide. The line includes sportswear, dresses,...

Women and men eat healthy food for different reasons. (Spotlight on Healthy Foods).
June 1, 2003... Eating healthfully is important to both women and men, but for different reasons, finds a new survey by InsightExpress. Almost eight in 10 women (79%) and three quarters of men (75%) say the concept of eating healthy is important to them and...

Women drink healthy beverages more often than men do. (Spotlight on Healthy Foods).
June 1, 2003... Women are more likely than men to drink healthy beverages on a daily basis, according to a recent survey by The Hartman Group. Four in 10 women (42%) drink five or more healthy beverages daily; only 27% of men drink that many each day. ...

Female-focused films bring big box office. (Entertainment).(Brief Article)
June 1, 2003... Hollywood is (finally) grasping the power of the female moviegoing audience--or at least the young-adult segment of it, reports the Los Angeles Times. A recent stream of modest-budget movies featuring female leads that have brought in $100...

More women outearn their husbands. (Workforce/Employment).(Brief Article)
June 1, 2003... The economic downturn has added momentum to an existing trend--more women are outearning their husbands than ever before, reports Newsweek. While the proportion of women who work while their husbands stay home with the children is still small,...

Women gain recognition in science. (Workforce/Employment).(Brief Article)
June 1, 2003... The percentage of women inducted into the National Academy of Sciences this year is about twice what it has been in previous years, reports The New York Times. Membership in the Academy is a mark of power and respect, as the organization...

Girls zoom ahead of boys in school. (Youth).(Brief Article)
June 1, 2003... There's a growing concern among educators and psychologists that boys are being left behind academically, reports Business Week. In many high schools, the student body leadership is entirely female, and in many colleges, the gender ratio of...

Spas give up their diets, turn gourmet. (Travel/Leisure).(Brief Article)
June 1, 2003... Many spas have turned their backs on selling themselves as healthy vacation spots, and are instead offering a menu of indulgence, reports The Wall Street Journal. Where spa fare once focused on weight loss, it's now turned to comfort food and...

Women lack confidence in negotiation. (Human Behavior).
June 1, 2003... Women over 50 are less likely than younger women to feel confident negotiating for higher salaries in job interviews or performance reviews, reports DiversityInc.com. An informal survey by the National Association for Female Executives (NAFE)...

Women's salads boost sales at McDonald's. (Food/Beverages).(Brief Article)
June 1, 2003... McDonald's recent introduction of premium salads, with advertising aimed squarely at women, has given the company a 1.3% sales boost already, reports Bloomberg News. The increase, measured between March and April 2003, is the first sales gain...

Gen X moms are changing work and family. (Family).(Brief Article)
June 1, 2003... Gen X moms are changing the way American women (and their employers) think about work and family, reports USA Today. Demographers have noticed an uptick in the number of women choosing to stay home with young children, and some believe that Gen...

Free E-Mail newsletter debuts for MTW subscribers.(Mayer on Marketing makes its debut)(Brief Article)
June 1, 2003... MARKETING TO WOMEN Publisher Ira Mayer missed writing. He was, after all, a pop music and culture critic for 20 years before founding EPM Communications. So he wrote a short piece about waterball yo-yos about a month ago. The response was...

Working women say time is scarce. (Workforce/Employment).(Brief Article)
June 1, 2003... More evidence that time is women's most precious (and scarcest) commodity: Half of women who work full-time say they "hardly ever" get to take care of personal needs when they need to, according to a survey by Jones New York. Over a third...

New moms want (and get) lots of gifts. (Family).
June 1, 2003... Pregnant women have an average of two baby showers, according to a poll of expectant and recent mothers for Babies "R" Us. More than eight in 10 (82%) have at least one baby shower, while 32% of first-time moms and 33% of mothers with more than...

Parenting shifts focus to moms. (Mothers are the New Target).(Brief Article)
June 1, 2003... Parenting magazine has repositioned itself to focus specifically on the needs of moms, rather than on general parenting subjects. To determine what today's mothers are looking for in editorial geared to them, the magazine conducted extensive...

Affluent women feel less secure than men. (Finance).
June 1, 2003... Even among affluent Americans, women are less likely than men to feel financially secure, finds Harris Interactive. Women are also more likely than men to say their sense of security has declined in the past year. Affluent adults who rely...