Marketing to Women: Addressing Women and Women's Sensibilities articles from July 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from July 2008

Retailers feel the squeeze and roll out new marketing plans and discounts to lure shoppers.
July 1, 2008... Mother's Work, a retail chain selling maternity clothes, turned in respectable sales figures in May--sales at stores open at least a year were up 4.3%--but the executive team was not celebrating. "We recognize that we are faced with a...

Walking in my shoes.(Editorial)(Brief article)
July 1, 2008... Summer is here and usually I greet the season by buying a new pair of sneakers. In the past, I've snagged red Converse, white Nikes and a nifty grey and pink combo from a street vendor. But this year, I'm still wearing my old green LL Bean...

Women's Soccer League preps for debut.(new products and campaigns)
July 1, 2008... Preparing for its inaugural season in 2009, Women's Professional Soccer announces the addition of a Philadelphia franchise, bringing the total roster to eight teams. Philadelphia will join Boston, Chicago, Dallas, Los Angeles New Jersey/New...

Haier reaches out to women remodelers.(Haier America Refrigerators Company Ltd.)(Brief article)
July 1, 2008... Hoping to reach women in the throes of remodeling and renovation projects, Haier America engages Meredith Media in an integrated campaign that reaches across the media firm's variety of platforms. Print ads appear in titles such as Better Homes...

Babeland bows in Brooklyn.(new products and campaigns)
July 1, 2008... Babeland, a chain of women-friendly boutiques specializing in sex toys, opens its latest door in Brooklyn, NY. Babeland offers top quality products and information and encouragement to women who want to explore their sexuality. In addition to...

Lane Bryant launches measurement study.(new products and campaigns)
July 1, 2008... Retailer Lane Bryant is testing the Intellifit Body Measurement System in its Besemer, AL outlet store through July 21, 2008. The Intellifit technology is supposed to measure an individual, fully clothed, and provide accurate measurements in...

NBC Universal launches Women@NBCU.(new products and campaigns)
July 1, 2008... NBC Universal unveils a content and marketing initiative designed to help marketers reach women via NBC Universal brands. Women@NBCU is a unit to assist clients in developing integrated marketing campaigns, offering access to traditional...

PSA targets Lung Cancer awareness.(new products and campaigns)
July 1, 2008... Lung cancer kills more women than breast, ovarian and uterine cancer combined. To raise awareness of the disease, the National Lung Cancer Partnership launches a public service announcement targeting the consumer interest in breast cancer. The...

A Ginger Ale for moms-to-be.(Brief article)
July 1, 2008... The maker of nutrition bars for pregnant women introduces a new product: Oh Mama! Ginger Ale Elixer. The beverage infuses traditional ginger ale with with lemon and Vitamin B6 to decrease nausea and boost energy. It's also fortified with folic...

Tomy targets green-minded moms with Eco Angels.(Tomy Corp.)
July 1, 2008... Toymaker Tomy pitches to green-minded moms with its latest line of toys made with alternatives to traditional plastic. Eco Angel play toys for infants are made from plant-based polyactide in combination with traditional plastic--a process the...

Kaboose.com adds widgets for moms.(MARKETING TO MOMS)(Brief article)
July 1, 2008... To serve the moms frequenting its website, Kaboose.com adds three Web widgets, or mini-applications, that users can add to their desktops. Craft Finder, Recipe Finder and Growing Baby are the first in a series of ten releases planned for 2008....

Ikea for the virtual home.(ALL AROUND EPM)
July 1, 2008... Further incorporating real-world brands into its virtual environment, Electronic Arts' The Sims releases a collection of Ikea furnishings as a software add-on for the PC game. The Sims 2 Ikea Home Stuff Pack includes a selection of sofas, beds,...

Licensing royalties meet goals.(ALL AROUND EPM)
July 1, 2008... Despite economic challenges, the licensing community is showing strong forecasting talent. Nealry half the companies responding to an online survey by EPM Communications report first quarter royalties were above projected levels; 22% report...

Workouts Vary by Gender.(ALL AROUND EPM)(Brief article)
July 1, 2008... Don't bother trying to organize a co-ed football team or a husband-wife aerobics class. Men and women have very different ideas of what makes a good workout. Topping the list for men: Football, basketball, golf and soccer. Meanwhile, women...

Do moms get better work/life family programs?(research on women)
July 1, 2008... Moms on the job face a new hurdle: their childless coworkers think moms get preferential treatment when it comes to work/life balance issues. By the same token, though, staffing firm Adecco USA reports few moms think they're getting a boost...

'Sex and the City's reach goes on.(research on women)(Brief article)
July 1, 2008... The television show Sex and the City debuted on HBO in 1998; the movie version premiered earlier this summer. In the intervening decade, a survey by social networking site Engage.com reveals the impact the story of four female friends and their...

Dads ask moms for Parenting advice.(research on women)
July 1, 2008... Young dads are more involved than previous generations of fathers in the day-to-day care of their children. But the latest research from the Parenting MomConnection Panel finds Mom is still the go-to source for information and advice. Moms were...

Moms spend on kids clothes, entertainment.(research on women)
July 1, 2008... When Mom opens her wallet for the kids, it's most often to buy apparel or entertainment, finds a study by NPD Group. The older the children in the household, the more Mom spends. Among the results: * 23% of every discretionary dollar spent...

Marketers on the move.
July 1, 2008... Brand and media metrics consultancy Sequent Partners names Alice K. Sylvester partner. She was previously SVP and Account Planning Director at DraftFCB. Phone: 212-696-9299 Julie Rothman joins Oxygen Media as VP of Communications. She was...

Conference calendar.(Brief article)(Calendar)
July 1, 2008... 8th Annual International Conference & Business Expo, July 10-13 Dallas, TX. Contact: eWomenNetwork, Inc., 972-620-9995, www.ewomennetwork.com/conf2008/index.html Entrepreneurship/Information Technology Conference: Power Techniques for Your...

Wealthy women drive household spending.(research on women)
July 1, 2008... The latest report from The Luxury Institute profiles the lady of the house. And far from focusing solely on the finer things in life, wealthy women are drivers of their household spending in everything from the investments to the dishwasher....

Heart Assn. ranks best cities for women.(research on women)
July 1, 2008... If home is where the heart is, The American Heart Association now offers a list of best hometowns for women. As part of its Go Red for Women awareness campaign, the organization reveals the nation's best and worst cities for women, based on...

Women tackle the "Honey Do" lists.(house chores)(Brief article)
July 1, 2008... A study finds that for many women, the "Honey Do" list of chores often becomes the "Fine, I'll do it myself" list. Research by bonding epoxy maker Mighty Putty reveals married women continue to make lists of chores they'd like to see their...

Men and women view their companies differently.(research on women)
July 1, 2008... One company, two opinions. According to a study by Catalyst, men and women may work side by side, but often hold different views on issues pertaining to gender equality in the workplace. Among the results: * Men perceive greater progress...