Marketing to Women: Addressing Women and Women's Sensibilities articles from July 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from July 2007

Publishing reaches out to women using new media, new imprints and new research to make connections.
July 1, 2007... Recently, author Ian McEwan was cleaning out his London study and came upon a cache of books he no longer wanted. Many were copies of those he already owned. So he took them out to a park near his home and tried to give them away, approaching...

Women's non-fiction book buying habits, 2007.(Table)
July 1, 2007... WOMEN'S NON-FICTION BOOK BUYING HABITS, 2007 SELDOM OR NEVER SOMETIMES FREQUENTLY Buy books online 21% 30% 50% Buy books...

Editor's note.
July 1, 2007... Whenever I walk into a drugstore, I can tell immediately which products are aimed at me. I can tell by the packaging, the placement, and upon closer inspection, the brand name. I may not buy the products designed for my demographic. But I can...

Online resource for new moms.(Marketing To Moms)(newbaby.com)(Brief article)
July 1, 2007... Navigating a baby's first few months is no easy task, and increasingly new moms are turning to the Internet for information and advice. Newbaby.com is an online resource featuring videos designed specifically for new and expectant moms. The...

Whirlpool courts moms.(Marketing To Moms)(Brief article)
July 1, 2007... Whirlpool is the winner of the H.E.R award, an accolade given by the Marketing to Moms Coalition. To gain this recognition, Whirlpool maintained a series of programs designed to attract and retain moms as customers. Among them: * The...

The knot turns to parenthood.(Marketing To Moms)(launch of www.thenestbaby.com)(Brief article)
July 1, 2007... In an effort to keep its customers after the wedding day, wedding site Theknot.com debuts a new hub: TheNestBaby.com. The site offers information, social networking, message boards and expert advice. Targeted content sections on the site...

Lifetime launches film competition.(new products & campaigns)(Lifetime Movie Network)(Brief article)
July 1, 2007... Lifetime Movie Network launches the LMN Student Filmmaker Competition, a program designed to discover and spotlight up and coming female filmmakers. The contest is open to all female film students, who are invited to submit a short film for...

New licensed line for Wal-Mart.(new products & campaigns)(contract with DIC Entertainment Holdings Inc.)(Brief article)
July 1, 2007... DIC Entertainment, which handles licensing for brands such as McDonald's and Strawberry Shortcake, inks a deal for a retail program for its Mommy & Me Lifestyle brand to be available exclusively at Wal-Mart Stores. The program features a toy...

Service offers transition counseling.(new products & campaigns)(Women In Transition)(Brief article)
July 1, 2007... Women In Transition, a New York-based organization, offers classes, workshops, speakers and support for women seeking help managing work/family balance. Workshop topics include transformation after childbirth, journaling, meditation, and others...

Kellogg offers Smart Heart Kit.(new products & campaigns)(Brief article)
July 1, 2007... Few women know the two numbers crucial to understanding the risk for heart disease--cholesterol and blood pressure. In a campaign to reverse this trend, Kellogg will offer a Smart Start Healthy Heart Kit. The kit, for in-home use, includes one...

Levi's debuts new Curvy jeans.(new products & campaigns)(Levi Strauss & Co.)(Brief article)
July 1, 2007... Recognizing that not all women are shaped like a stick, Levi Strauss debuts the Levi's Curvy Cut Boot 528--jeans designed with a smaller waist and room at the hips to accommodate a woman's curves. The jeans are designed to eliminate the...

Splenda gets a website.(new products & campaigns)(splendidlife.com)(McNeil Nutritionals L.L.C.)(Website overview)(Brief article)
July 1, 2007... To draw busy moms to its products, McNeil Nutritionals unveils SplendidLife.com, a website featuring its Splenda Sweetener products. Site content includes sections on recipes, entertaining, healthy living and family fun. Tools include a digital...

WomensWallStreet.com adds book club.(new products & campaigns)(Brief article)
July 1, 2007... The Making Cents Book Club debuts, featuring editorial reviews of business books of interest to women. Hosted by WomensWallStreet.com, the book club is free and provides guidance on reading material covering marketing, real estate, personal...

Conference calendar.(Calendar)
July 1, 2007... WITI's Las Vegas Conference, July 8-10, Las Vegas, NV; Contact: Women in Technology International, 818-788-9484, www.witi.com/conferences/information.php?id=1959 But My Dear, Glass Ceilings Are So Passe: Bold Design For Your Enterprise,...

Sony Pictures Television.(MARKETERS ON THE MOVE)
July 1, 2007... Amy Carney is named President of Advertiser Sales for Sony Pictures Television, a newly-created position. Phone: 310-244-4000

MediZine.(MARKETERS ON THE MOVE)
July 1, 2007... Ingrid Swan joins MediZine as VP and GM. She was previously Business Director at Elle magazine. Phone: 212-695-2223

Nielsen Business Media.(MARKETERS ON THE MOVE)
July 1, 2007... Nielsen Business Media names Sabrina Crow SVP of its Marketing and Media Group. She was previously VP of the group. Phone: 646-654-5000

Turner Entertainment Networks.(MARKETERS ON THE MOVE)
July 1, 2007... Turner Entertainment Networks promotes Sandra Dewey to SVP for Original Programming. Phone: 404-827-1700

CMT.(MARKETERS ON THE MOVE)
July 1, 2007... Suzanne Norman becomes SVP of Strategy and Business Operations for CMT. She was most recently VP Finance. Phone: 615-335-8400

Motor sports cable network speed.(MARKETERS ON THE MOVE)
July 1, 2007... Motor sports cable network Speed names Lila Everett SVP Marketing. She was previously a consultant to Discovery Networks International. Phone: 704-731-2222

ABC.(MARKETERS ON THE MOVE)
July 1, 2007... ABC Now names Jessica Stedman Guff Executive Producer. Phone: 212-456-7777

AARP Integrated Media Sales.(MARKETERS ON THE MOVE)
July 1, 2007... Bonnie Maglio rises to Marketing Director of AARP Integrated Media Sales. She was most recently Associate Media Director. Phone: 646-521-2500

The Sponsorship Group for Public Television.(MARKETERS ON THE MOVE)(Mary Marr and Kathy Meek appointed)(Culture promotes Lily Plourde)(Brief article)
July 1, 2007... Mary Marr and Kathy Meek join the national sales team of The Sponsorship Group for Public Television. Both come from Boston's PBS affiliate WGBH. Phone: 800-886-9364 and Culture promotes Lily Plourde to Account Coordinator. Phone:...

Men still dominate college sports.(research on women)(Brief article)
July 1, 2007... At the 35th anniversary of Title IX, the statute which prohibited the exclusion of female athletes from college and high school athletics, a study by the Women's Sports Foundation finds women are still under represented on the sports field. The...

Women entrepreneurs embrace technology.(research on women)(Survey)(Brief article)
July 1, 2007... Women who start and run their own businesses say technology is the key factor in their success. A survey by FileMaker Pro finds female entrepreneurs are comfortable in the digital age and are tapping technology to grow their companies and...

Women boosting online shopping.(research on women)(Brief article)
July 1, 2007... Women are already a force in the virtual shopping world and a survey by Meredith Publishing suggests they are poised to boost that presence. More than half of women say they will increase their level of online shopping. Among the results:...

Swimsuit anxiety rages on.(research on women)(Brief article)
July 1, 2007... Plenty of women would rather sit in a dentist's chair than sit poolside. A survey by Lands End finds swimsuit anxiety is more than just a state of mind. Many women avoid activities and social gatherings if it means a swimsuit is required. ...

The female experience has a racial divide.(research on women)(Brief article)
July 1, 2007... While some issues of womanhood cut across all races and cultures, a new study suggests that many priorities surrounding family and finances are different for women of different races. An online poll conducted by Women In Black and White...

New moms miss date nights.(research on women)(Brief article)
July 1, 2007... More than a good night's sleep or even some "alone time" new moms say they miss time going out with their husbands. CVS Caremark finds that women with children under two years old most miss the dates to dinner and the movies. Among the results...

Women reject postmenopausal as old.(research on women)(Brief article)
July 1, 2007... As Boomers age, more women are discovering what Margaret Mead once termed "postmenopausal zest." A survey of women aged 40-55 conducted by Amerift Brands, maker of Estroven, finds many are enjoying a sex life that puts their younger years to...

Moms are an online force.(research on women)(Brief article)
July 1, 2007... The Internet is now a regular information stop for mom. But a new study by BMS Media shows that even as moms are using new technology many prefer the now familiar elements such as e-mail over new tactics such podcasts. Among the results: *...