Marketing to Women: Addressing Women and Women's Sensibilities articles from July 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from July 2006

Selling to women requires good listening skills and a strategy of helping, rather than pushing.
July 1, 2006... The best women's marketing campaign can be hamstrung by a sales force that doesn't know how to sell effectively to female consumers. Unfortunately, many traditional sales strategies don't fit with the way women make purchase decisions. The good...

Price and service gain importance with female shoppers.
July 1, 2006... Female shoppers are more price-driven and cautious in their spending than they've been in many years, according to WSL Strategic Retail's "How America Shops 2006" study. They're averaging the same number of shopping trips per week (3.9) as...

The perfect sale: how I got over Ian and learned to love Troy.(Brief article)
July 1, 2006... I was looking for a couch that would fit my limited space without being horribly uncomfortable to sleep on, attracting cat fur, or being too deep for my short legs. Oh, and I needed it yesterday, so special orders were out. I'd found the...

AXA tailors sales to women.(AXA Financial Inc.)
July 1, 2006... When AXA Financial's research indicated that women were a major growth opportunity, the company created systems to target the female consumer and to increase opportunities for women within the company. Efforts directed at female consumers...

Moms: the nuts and bolts.
July 1, 2006... Attitudinal surveys and analysis are great, but sometimes it's nice to have just the facts, in black and white. Below is a rundown of the size of the U.S. moms' market and other vital statistics about moms, according to the latest available...

Suave encourages moms to take time for themselves.(Brief article)
July 1, 2006... Health and beauty brand Suave expands on its mom-targeted ad campaign--commercials feature an invisible mom taking care of her family--with an interactive website. The website features a Podcast of a comedy show by Three Blonde Moms, games such...

Correction.(Correction notice)
July 1, 2006... On page 7 of the June 2006 issue, the chart for the Traditional Home study's affluent women segments should read: Nesters: 10%; Reinventors: 18%.

Women's soccer magazine debuts in U.S.(Fair Game Publishing Limited's Fair Game )(Brief article)
July 1, 2006... UK-based Fair Game Publishing Limited launches Fair Game, a women's soccer magazine, for distribution in the U.S. and Canada. The magazine, which targets players, coaches, and fans, covers women's soccer at every level, from youth to collegiate...

Lane Bryant opens plus-size lingerie chain.(Brief article)
July 1, 2006... Plus-size clothing retailer Lane Bryant is opening Cacique, a lingerie chain specifically for full-figured women. Cacique stores will be boutique-styled, with extra-large dressing rooms, flattering lighting, and "fit salons," where customers...

Men's health resource is aimed at women.(National Women's Health Resource Center)(Brief article)
July 1, 2006... The National Women's Health Resource Center (NWHRC) introduces the Men's Health Awareness Tool Kit, an online information resource on men's health that's targeted to women. The service acknowledges the role women play in reminding the men in...

Pink phone to benefit Komen Foundation.(Qwest Communications International Inc., Sanyo Corporation of America partner with Susan G. Komen Foundation)(Brief article)
July 1, 2006... Wireless provider Qwest Communications and electronics manufacturer Sanyo partner with the Susan G. Komen Foundation for a special-edition pink Sanyo wireless phone, available through Qwest Wireless retail locations. Ten percent of the proceeds...

Ernst & Young creates Moms' Network.(Brief article)
July 1, 2006... Ernst & Young launches "Working Moms Network," a national in-house program designed to provide support, resources, networking, and mentoring opportunities for new, expectant, and "veteran" mothers. The program is part of a larger effort titled...

Stores close their petite departments.(CLOTHING/ACCESSORIES)
July 1, 2006... Petite women looking for fashionable wardrobes are going to be spending their money on tailors instead, as more and more retailers do away with or drastically reduce the size of their petite departments, report The New York Times and the...

Shorts make it to the office.(Brief article)
July 1, 2006... Tailored knee-length shorts are a new trend in office wear for women, reports The Arizona Republic. Young women in creative professions such as marketing and design are driving sales of what fashion editors have termed "city shorts." Not...

"Marriage crunch" proves to be a myth.(Brief article)
July 1, 2006... Much about marriage--including women's attitudes toward it--has changed since a 1986 cover story proclaimed a "marriage crunch" for single women and helped set off a national debate, reports Newsweek. The research on which the article was based...

Stress decreases fertility; laughter improves it.(Brief article)
July 1, 2006... Stress, and particularly unacknowledged stress, can play a role in fertility problems in women, reports NBC News KTEN Channel 10. An Emory University study of women in their 20s and 30s who had ceased ovulating found that fertility problems...

Herbal supplements popular for Menopause.(Brief article)
July 1, 2006... More than two thirds (67%) of menopausal women use soy supplements and 31% use herbal supplements for menopausal discomforts, according to a Stanford University study published in Menopause: The Journal of the North American Menopause Society,...

Wedding photos take racy turn.(Brief article)
July 1, 2006... Dressing-room portraits--often including risque images of brides and bridesmaids in their underwear--are becoming a staple of wedding photography, reports The Wall Street Journal. The trend is being driven in part by the fact that today's...

Women's interest in home improvement rises.(Brief article)
July 1, 2006... Women's participation in do-it-yourself home improvement continues to grow, and in some cases, to surprise home improvement marketers, reports the Los Angeles Times. While several of the industry's major players have made significant changes to...

Mexican candidates court female voters.(Brief article)
July 1, 2006... Women have become the key voter target for all three of the leading candidates in Mexico's close presidential race, reports the Associated Press. Candidates are appealing to women with TV appearances talking about their own families, and...

Bank proves value of listening to women.(Bank of America Corp.)(Brief article)
July 1, 2006... In MARKETING TO WOMEN, we frequently advocate listening to female consumers, and a recent case study in BusinessWeek illustrates the value of doing so. When Bank of America was looking for a way to attract Boomer moms to its checking accounts,...

Women take bigger financial risks in business than at home.
July 1, 2006... Women business owners are more likely to take financial risks when investing for their businesses than when investing for their households, according to an OppenheimerFunds survey of female business owners in the Women's Presidents'...

Conference calendar.
July 1, 2006... WITI (Women in Technology International) Taking the Lead... In the Digital Age, July 9-11, 2006, Aladdin Resort and Casino, Las Vegas, NV. Topics include Women as Technology Leaders and How Smart Companies Are Adapting to the World's Most...

Men are more likely than women to perceive interaction as sexual.(Brief article)
July 1, 2006... Men tend to oversexualize interactions with women, perceiving women's behavior as more sexually suggestive or flirtatious than women do, according to researchers at the University of Connecticut and Elon University. Men appear to have a lower...

More women are tackling DIY projects.
July 1, 2006... Nearly six in 10 women age 35-49 (59%) say they're the ones who make the decisions to undertake home improvement projects, and that they do the work themselves, up from 47% who said so in 2004, according to Vertis. More than half (51%) of women...

Friends help women adopt healthier habits.(Brief article)
July 1, 2006... Eight in 10 women rely on the support of their friends when they're trying to adopt healthier lifestyle habits, according to a survey of women age 40 and older for GlaxoSmithKline Consumer Healthcare's Beano brand. Three quarters (75%) of...

Most volunteers are working moms.(PUBLIC SERVICE)(Brief article)
July 1, 2006... Women (32%) are more likely than men (25%) to do volunteer work, according to a federal study by the Corporation for National and Community Service. This holds true in every state, although there are substantial state-to-state variations in the...

Execs aren't worried about losing women.
July 1, 2006... The numbers of women leaving the workforce--even temporarily--for family or personal reasons are rising, but many senior executives don't care, finds a Harris Interactive survey of Fortune 1000 executives for Pepperdine University. Just under...

Shopping habits vary by goal of trip.(women shoppers)
July 1, 2006... Women shop differently depending on what kind of trip they're making, according to BIGresearch and MARS Advertising. Shoppers making a trip to buy something requested by a family member (40%) are less likely than those shopping for relaxation...