Marketing to Women: Addressing Women and Women's Sensibilities articles from July 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from July 2005

"It's not about doing the right thing; it's about money": building the business case for marketing to women.
July 1, 2005... To effectively sell the idea of female-specific marketing, whether it's to a prospective client or within an organization, the pitch has to be about the bottom line. Women's marketing specialists interviewed by MARKETING TO WOMEN are unanimous...

Women are less likely than men to skip TV commercials.(television advertising)
July 1, 2005... Women are more likely than men to say they hate to miss their favorite TV shows (45% of women agree strongly and 34% agree somewhat, while 33% of men agree strongly and 35% agree somewhat), according to an online poll by Lyra Research. While...

A campaign that gets it right.(advertising)(Brief Article)
July 1, 2005... In a previous incarnation, this newsletter included a column that gave examples of "bad" ads, discussing why their messages and approaches were likely to turn women off. Occasionally I feel compelled to write a column doing the opposite: giving...

Most moms would prefer to work part-time.(balance work and family)
July 1, 2005... Fewer than one in 10 moms (8%) would choose to work full-time while raising their kids if money were no object, according to a Greenberg, Quinlan, Rosner Research poll for ClubMom. Six in 10 would like to work part-time. While eight in 10...

Moms want marketers to get to the point in e-mails.(marketing to moms)
July 1, 2005... While most moms are receptive to permission-based e-mail marketing, they demand clear value from promotions. It's also essential for marketing e-mails to get to the point quickly--make that immediately. Nearly nine in 10 online moms (87%)...

Advertising & promotions monitor.
July 1, 2005... advertising & promotions monitor AUTOMOTIVE Harley-Davidson Motor Co. Partners with Jane magazine for the Kathleen Lawler Spirit of Freedom Contest, which VP Communication celebrates...

Consumer-electronics mag targets women.(COMPUTERS/ELECTRONICS)
July 1, 2005... Sandhills Publishing launches CE Lifestyles, the first consumer electronics magazine targeted to women. The magazine debuted in December and is expected to reach a circulation of 300,000 several months ahead of original projections. The...

Muley launches women's marketing firm.(Miriam Muley)(Brief Article)
July 1, 2005... Miriam Muley, former Executive Director of General Motors' Center of Expertise for Diversity Growth Markets, has launched a marketing consultancy specializing in female-targeted marketing strategies. Her company, called The 85% Niche: Rallying...

Harlequin partners for comic-book novels.(Harlequin Enterprises Ltd., Dark Horse Publications Inc.)(Brief Article)
July 1, 2005... Harlequin Enterprises partners with Dark Horse Comics for a series of manga (a Japanese style of comic book/graphic novel) adaptations of Harlequin novels. The manga titles, which will be sold under the Harlequin Ginger Blossom banner, will be...

More magazine offers interactive shopping.(PRINT MEDIA)(Brief Article)
July 1, 2005... More magazine introduces Shop MoreStyle, an interactive feature which allows readers to shop online directly from fashion spreads in the magazine. Spreads available for shopping are tagged with a Shop MoreStyle logo on the magazine's pages. At...

Women's shoe site focuses on larger sizes.(Taceri)(Brief Article)
July 1, 2005... Taceri, a new online shoe retailer, is dedicated exclusively to women's shoes in sizes 10-14. The all-leather shoe collection includes pumps, sandals, mules, and flats, in a variety of colors. Prices range from $125 to $205. The company will...

BabyGUND jewelry debuts for moms.(Jewelry Brands Group)(Brief Article)
July 1, 2005... Jewelry Brands Group is marketing a collection of babyGUND jewelry and other luxury gift items for moms and babies under license from teddy bear maker GUND. Products include diamond- and sapphire-studded tennis bracelets and other jewelry;...

Sports gear blends into fashion.(women's fitness)(Brief Article)
July 1, 2005... Sports and fitness gear manufacturers such as Nike and Adidas are shifting their strategy for women's fitness wear toward garments that are stylish enough to do double-duty as workout wear and fashion, reports The New York Times. Women are...

Women and men really do think differently.(HUMAN BEHAVIOR)(Brief Article)
July 1, 2005... Some of the commonly observed differences between women and men may stem from the structure of their brains, reports the Los Angeles Times. Male and female brains are equally powerful but operate and age differently. For example, while men's...

"Grannies" take viewers on the road.(TRAVEL/TOURISM)(Brief Article)
July 1, 2005... PBS is courting the mature-women's travel market with a new adventure travel series called "Grannies on Safari," reports the Chicago Tribune. The show features two veteran travelers in their 60s who visit places as exotic as South Africa,...

Women get down to business in midlife.(MATURE MARKET)(Brief Article)
July 1, 2005... For many women, midlife is a time to focus on professional achievement--particularly on moving into higher echelons of corporate power, or on starting their own firms, reports The Wall Street Journal. While their 30s are often taken up by...

Breast implants are in fashion.(HEALTHCARE/MEDICAL)(Brief Article)
July 1, 2005... Breast augmentation is more widely accepted (and practiced) than ever before, reports the Los Angeles Times. Partly this is due to changing fashion, which has made the large-busted, obviously enhanced silhouette a norm. Partly it reflects the...

Timeshare marketers are discovering the power of marketing to women.(target marketing)
July 1, 2005... The vacation-home timeshare industry is beginning to shift its marketing focus to women, after decades of centering efforts on couples. Mary Brown, Creative Director/ Principal of women's marketing agency Imago Creative, recently spoke at the...

Conference calendar.(Calendar)
July 1, 2005... Conclave Learning Conference, July 23, 2005, Marriott City Center, Minneapolis, MN. This conference for the radio industry includes a session with Fran Lytle of Brand Champs, titled "More Power To Her!" focusing on the women's market, including...

Executive women spend modestly on clothes.(OFFICE CHIC)(Brief Article)
July 1, 2005... Two thirds of professional women say designer brands aren't important at the office, but 60% have bought them, according to an online survey by WomensWallStreet.com. More than nine in 10 (95%) say they'd buy designer clothes if they could find...

Rich women have higher standards than men.(AFFLUENT MARKET)
July 1, 2005... Women are expected to control 60% of total U.S. wealth by 2010, according to the Luxury Institute. Wealthy women have much higher expectations than their male counter-parts have for the companies they patronize, especially in the area of...

Women prefer shoes to diamonds.(CLOTHING/ACCESSORIES)(Brief Article)
July 1, 2005... When buying themselves a treat, women are more likely to choose new shoes or spa treatments than jewelry. More than half would splurge on a massage (63%) or fancy shoes (53%) before they'd buy themselves jewelry, according to Jewelry.com....

Women say banks, groceries serve them best.(OPINION)(Brief Article)
July 1, 2005... Supermarkets and banks get the highest marks from women, while HMOs and other health insurance companies get the lowest, according to a Harris Interactive poll of U.S. adults over 18 conducted in April 2005. Women are significantly more...

For women, health is tied to family.(HEALTHCARE/MEDICAL)
July 1, 2005... Women's tendency to act as gatekeepers for all kinds of household decisions is well-known, but marketers may not realize the extent to which women's families pervade their thoughts and drive their choices. A recent study by the National Women's...