Marketing to Women: Addressing Women and Women's Sensibilities articles from July 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from July 2004

Women's level of comfort with their appearance varies with race and income.
July 1, 2004... A variety of factors--including race and income level--have an impact on how women feel about their appearance, finds a new study conducted by The Downing Street Group and the University of Michigan for Unilever's Dove beauty brand. Four...

Women bring home major share of family income.(Major Earners)
July 1, 2004... More than six in 10 working women (62%) earn half or more of their families' incomes, according to the AFL-CIO's 2004 "Ask A Working Woman Survey." Nearly two thirds (65%) of working women without kids earn half or more of their household...

Women's behavior is inspiring.(Editor's Letter)(Letter to the Editor)
July 1, 2004... Each fall, when it comes time to compile a year's worth of MARKETING TO WOMEN articles into chapters for the All About Women Consumers yearbook, I look forward to working on the Human Behavior section--because it offers the most surprises. I...

Two in 10 women are uninsured.(Healthcare/Medical)(from report on health insurance coverage by Henry J. Kaiser Family Foundation)(Excerpt)
July 1, 2004... Nearly two in 10 women (18%) age 18-64-16 million total--have no health insurance, according to the Henry J. Kaiser Family Foundation. Eight in 10 uninsured women live in families with at least one member in the workforce, and 46% in families...

Advertising & promotions monitor.(Women for Hire launches career fairs for women)
July 1, 2004... AUTOMOTIVE CarMax Joe Kunkel President, CarMax Foundation 4900 Cox Rd. Glen Allen, VA 23060 Phone: 804-747-0422 Website: http://www.carmax.com The used-car retailer is sponsoring a driving safety education...

Old Navy launches plus-size women's line.(Clothing/Accessories)(Old Navy Clothing Co.)(Brief Article)
July 1, 2004... Gap Inc.'s Old Navy division is launching a women's plus-size clothing line this month. The clothes will be sold in dedicated instore boutiques at 55 Old Navy stores, and on OldNavy.com. The plus-size items will be targeted to younger women and...

Candie's and Patricia Field team for shoes.(Clothing/Accessories)(Candie's Inc. )(Vintage Candie's by Patricia Field)(Brief Article)
July 1, 2004... Candie's partners with "Sex and the City" fashion designer Patricia Field for a limited-edition collection of licensed footwear, apparel, and accessories to be produced under the Candie's label. The collection, called "Vintage Candie's by...

Mattel launches Barbie women's clothing.(Clothing/Accessories)(Mattel Inc. lauches couture clothing for women)(Brief Article)(Excerpt)
July 1, 2004... Mattel is preparing to launch a Barbie couture clothing line for adult women in fall 2004. The fashion line debuted in Japan last spring, and there are now 16 stand-alone stores there. The U.S. clothing line, introduced at the International...

Clear Channel picks up "ChickChat".(Entertainment)(Clear Channel Communications Inc.)(Brief Article)
July 1, 2004... Clear Channel's WVCC 720 AM radio station has added "ChickChat," a nationally syndicated daily talk show for women, to its "Destination Weekend" programming block. The show, hosted by real-life friends Heidi Hanzel and Lara Dyan, deals with a...

Project nominates women for Nobel Prize.(Public Service)(Nobel Peace Prize 2005)(project presents 1000 women around the world as joint candidates)(Brief Article)
July 1, 2004... A worldwide project, "1,000 Women for the Nobel Peace Prize 2005," is working to present 1,000 female peace workers from around the globe to the Nobel Prize Committee as joint candidates for the 2005 Nobel Prize for Peace. The project,...

Hispanic moms are conservative and family-centric.(Emerging Majorities)(Hispanic American mothers impact marketing)(Excerpt)
July 1, 2004... Hispanic mothers are an appealing target for marketers, both because of their growing numbers and because of their strong influence on family decisions. However, they exhibit important differences from non-Hispanic moms in terms of both...

Women like rogues for sex but not for marriage.(Human Behavior)(Brief Article)
July 1, 2004... Women prefer men who fit the "bad boy" image for short-term relationships or casual affairs, but gravitate toward nicer fellows for long-term relationships and marriage, according to a study by the Institute for Social Research at the...

Volvo utilizes pregnant crash-test dummy.(Automotive)(Brief Article)
July 1, 2004... A researcher at Volvo is working on a computer-generated virtual crash test dummy that realistically simulates a pregnant woman and her unborn child, reports The Wall Street Journal. Developed by an engineering student who began work on it...

Women are big market for DVDs.(Entertainment)(digital video disks)(Brief Article)(Excerpt)
July 1, 2004... Marketers of DVDs have begun to focus on the female buyer, as women have moved from a third of the market to more than half in the past two years, reports Billboard. Several factors have contributed to women's rising interest in DVDs, including...

Mature women are summer moviegoers.(Entertainment)(Brief Article)
July 1, 2004... Mature women are surprising Hollywood by turning out in larger-than-usual numbers for the movies this summer, reports USA Today. The Stepford Wives pulled in more money at the box office than expected and was one of the top-grossing movies on...

Affluent women are more frugal than men.(Affluent Market)(Brief Article)
July 1, 2004... Female millionaires tend to be more generous, more frugal, and harder-working than their male counterparts, reports the Associated Press. People who've made their own fortunes rather than inheriting them tend to live less ostentatiously in...

Hotels target women with fancy beds.(Travel/Tourism)(Brief Article)(Excerpt)
July 1, 2004... Hotels are engaged in an ever-escalating mattress war in an effort to lure female business travelers, reports The New York Times. Women are much more likely than men to notice nuances of comfort such as high-thread-count sheets, feather duvets,...

New glamour shots document pregnancy.(Family)(Brief Article)
July 1, 2004... Pregnancy portraits are the latest trend among expectant mothers, reports the Los Angeles Times. In the past decade, the media has begun to portray pregnant celebrities in a more glamorous light, and it's had an effect on the way women think...

Bridesmaids' dresses get fashionable.(Clothing/Accessories)(Brief Article)(Excerpt)
July 1, 2004... Bridemaids' dresses have (finally) taken a turn for the elegant and re-wearable, reports the Miami Herald. After years of taffeta, giant bows, and colors reminiscent of Pepto-Bismol, the outfits offered to bridesmaids now borrow from current...

Boomer women catch eyes of designers.(Clothing/Accessories)(baby boomer women ages 34-54 want more stylish clothing)(Brief Article)
July 1, 2004... Fashion designers are gradually waking up to the importance of Boomer women as customers for high-style clothing, reports Knight Ridder for the Chicago Tribune. Though research indicates that women age 35-54 spend more than any other age group...

Modesty is newest teen fashion.(Youth)(teenage girls turn away from skin baring clothes)(Brief Article)(Excerpt)
July 1, 2004... The latest fashion fad among teen girls has parents shaking their heads in both disbelief and relief. It's modesty, reports The New York Times. Youth trendspotters speculate that the new trend toward covered navels and modest necklines is born...

Stylish laptop cases appeal to women.(Computers/Electronics)(women target of new variety of laptop carrying cases)(Brief Article)(Excerpt)
July 1, 2004... Women are the key target for a new category of business accessory--laptop cases that don't look like typical laptop cases, reports The Wall Street Journal. Modeled on women's handbags, with the higher prices to match, the new fashion-conscious...

Moms are leaving corporations--for eBay.(Workforce/Employment)
July 1, 2004... The online auction service eBay has become an increasingly viable employment option for mothers who want to work part-time from home, reports BusinessWeek. The tremendous flexibility offered by selling items online outshines many other...

Women care less about brands these days.(Consumer Spending & Attitudes)(Brief Article)
July 1, 2004... Nearly two thirds of women (64%) say brand names and logos are less important to them when buying clothes than they were a few years ago, while 10% say they're more important, according to Brand Keys' Fashion Index. Women's concern with logos...

Women's favorite sports focus on fitness.(Sports/Fitness)(from 2004 Superstudy of Sports Participation)(Brief Article)(Excerpt)
July 1, 2004... Stretching, walking, and treadmill exercise are the top forms of physical activity among women in the U.S., according to SGMA International's "2004 Superstudy of Sports Participation." Ten of the top 15 sports-related activities among women...

Women who shop Wal-Mart buy shoes there.(Retail/Service Sector)(Brief Article)
July 1, 2004... Nearly half of women (48.0%) who buy their clothes at Wal-Mart also buy their shoes there, according to BIGresearch. By comparison, fewer than a quarter of women who buy clothes at Macy's (23.6%), Sears (23.5%), JC Penney (22.7%), or Target...

Women are less optimistic than men.(Opinion)(Brief Article)
July 1, 2004... While majorities of both women (59%) and men (60%) say they're very satisfied with life overall, women (65%) are less likely than men (71%) to expect their lives to improve in the next five years, according to a Harris Interactive poll....

Americans expect female President soon.(Government/Politics)(Brief Article)
July 1, 2004... More than six in 10 Americans (61%) believe there will be a female U.S. President within the next 20 years, according to a survey for the American Assn. of University Women and The Allstate Foundation. More than a third of these (37%) believe...

Women want better salaries.(Workforce/Employment)(Brief Article)
July 1, 2004... Money matters to working women: More than six in 10 (63%) say they wouldn't be willing to accept a pay cut, even to take a more-satisfying job, according to a survey for CareerBuilder.com. By comparison, 57% of men say they wouldn't accept a...

Are women leaving corporations for good?(Workforce/Employment)(Brief Article)
July 1, 2004... Seven in 10 working women polled online by Career-Women.com have opted out of corporate work at some point in their careers. The top three reasons given for leaving corporate settings are taking several years off to spend time with family,...

Women say 34 is the ideal age.(Opinion)(Brief Article)
July 1, 2004... Women consider 34 their "ideal age," while men consider "36" their ideal age, according to a Harris Interactive survey for the National Consumers League. The majority of women (52%) and half of men believe a youthful appearance is an important...

Women yearn for more sensual lives.(Opinion)(Brief Article)
July 1, 2004... More than two thirds of women (67%) would like to feel more sensual in their daily lives, according to a survey for Unilever's Caress skincare products. Eight in 10 believe that having a more sensual environment would make them feel that way....

Conference calendar.(Calendar)
July 1, 2004... Women's Health & Wellness: Communications and Partnership Strategies, July 15-16, Sheraton Woodbridge Place, Iselin, NJ. Session topics include Communicating with Women, Value of Partners for Your PR Strategy, Making the Internet A Strong Ally...