Marketing to Women: Addressing Women and Women's Sensibilities articles from July 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from July 2003

Women continue to outearn men--in bachelor's and master's degrees.
July 1, 2003... Assuming that education continues to be an integral part of success, women are poised to close a host of professional gaps. Nationwide, women earned 57% of bachelor's degrees (133 for every 100 earned by men) and 58% of master's degrees (138...

Women and men have unrealistic body images. (Does this Survey Make us Look Fat?).
July 1, 2003... While nearly six in 10 women (58%) are at a healthy weight for their height, and another 6% are underweight, 63% believe they are too heavy, finds an online poll of 60,000 women and men by Elle.com and MSNBC.com. (Note: Respondents were asked...

Don't ruin a good thing.(Editorial)
July 1, 2003... Let me tell you a story of lost opportunity. Recently my mom called me to ask for advice. Her favorite place to buy jeans had stopped making them. No, they hadn't stopped making denim trousers altogether, but they'd so changed their styles and...

Women are in management pipeline, but few make it to top. (Workforce/Employment).
July 1, 2003... Female executives no longer believe that a lack of women in the management 'pipeline' can be held accountable for low numbers of women in top positions at corporations, according to Catalyst. In 1996, three in 10 (29%) cited "women not having...

Advertising & promotions monitor.
July 1, 2003... Clothing/Accessories Cotton Inc. Paula Rosario Sr. Executive, Retail & Fashion Marketing 488 Madison Ave. New York, NY 10022 Phone: 212-413-8300 Website: http://www.cottoninc.com Partners with women's...

Magazine targets Asian American women. (Print Media).(Brief Article)
July 1, 2003... Audrey magazine, a beauty, fashion, and lifestyle publication devoted to Asian American women, debuts at bookstores nationwide. Features include a cooking column by celebrity chef Ming Tsai, profiles of Asian American actors and other...

Maternity retailer licenses for new products. (Retail/Service Sector).(Brief Article)
July 1, 2003... Mothers Work--which owns maternity stores and brands including Motherhood Maternity, A Pea In The Pod, and Mimi Maternity--will be licensing its Motherhood Maternity brand along with a new sub-brand titled Motherhood Baby for products beyond...

Dick's Sporting Goods opens women's chain. (Retail/Service Sector).(Brief Article)
July 1, 2003... Dick's Sporting Goods recently launched a women's fitness apparel chain called Ativa. The name comes from an existing Dick's brand but the merchandise and store concept differs significantly from the Dick's model. Products include apparel and...

JC Penney revamps to court young women. (Retail/Service Sector).(distribution agreement for Bisou Bisou fashions)(Brief Article)
July 1, 2003... JC Penney is revamping its apparel selection to improve its appeal with fashion-conscious young women. The company recently signed an exclusive deal to distribute clothes by Bisou Bisou designer Michelle Bohbot. The company will not alter its...

NASCAR licenses for women's clothing. (Sports/Fitness).(agreement with Jerry Leigh Entertainment Apparel)(Brief Article)
July 1, 2003... NASCAR is reaching out to women with licensed clothing from Jerry Leigh Entertainment Apparel, including pants, shorts, shirts, and miniskirts. NASCAR-branded women's apparel is available at Wal-Mart, Kmart, and Sears, in juniors, misses, and...

Key Bank creates businesswomen's website. (Finance).(Key.com/women for women owned businesses)(Brief Article)
July 1, 2003... Key Bank launches a new website for women business owners at Key.com/women. The site offers advice on writing business plans, handling marketing, forecasting sales, managing accounts payable, and financing equipment. Visitors will be able to...

Women waste no time with poorly-designed websites. (Online).(Brief Article)
July 1, 2003... We all know women feel pressed for time and demand convenience when shopping. But companies that do business on the Web may be surprised to learn that their offline business can also be hurt by a poorly designed website. Three in 10 online...

Wine marketers take aim at young women. (Food/Beverages).
July 1, 2003... Wine marketers are starting to see the potential in targeting women--particularly those under age 35--as a new market for wine, reports The Wail Street Journal. The wine industry on the whole is getting concerned about its future, with its core...

Miller puts an end to its "Catfight" series. (Food/Beverages).(Brief Article)
July 1, 2003... Miller Brewing has pulled the plug on its controversial "Catfight" commercial series, reports The New York Times. The ads--which showed heavily sexualized images such as a pair of women in a mud-wrestling match over whether Miller Lite "tastes...

Boomer women keep working. (Mature Market).(Brief Article)
July 1, 2003... Many Boomer women plan to keep working well into their 60s or later, reports the Associated Press (as published in the The Dallas Morning News). While some need the money, others plan to keep working simply because they're dedicated to their...

Women are gaining influence in tech fields. (Business/Industry).(Brief Article)
July 1, 2003... The number of women in high-level positions at technology companies remains small, but their influence is growing, reports Business Week. In some ways the short product development and marketing cycles and highly competitive atmospheres of...

Men feel threatened by Sorenstam's play. (Sports/Fitness).(female golfer Annika Sorenstam)(Brief Article)
July 1, 2003... Annika Sorenstam's capable performance in a PGA tournament has engendered a lot of attention--and some tension on the part of male players whom she's beaten, reports USA Today. Sports psychologists say male athletes are still taught that losing...

Female Senators with kids influence votes. (Government/Politics).(carry credibility on issues for working moms)(Brief Article)
July 1, 2003... The influence of four female U.S. Senators with young children at home is being reflected in increased attention to and understanding of the issues that confront working parents, reports The New York Times. Male colleagues say that Senators Kay...

Builders study preferences of women. (Home/Housing).(trying to link home design to gender culture)(Brief Article)
July 1, 2003... Home builders are trying to adapt their floorplans to appeal to the sensibilities of women, who are increasingly important customers in the new home market, reports The Philadelphia Inquirer. Some are studying gender culture and female...

Why marketers should "Just Ask Women". (Book Review).(Just Ask A Woman: Cracking the Code of What Women Want and How They Buy)(Book Review)
July 1, 2003... "There isn't a business today that does not rely on women to make or break its brand," writes Mary Lou Quinlan in Just Ask A Woman: Cracking the Code of What Women Want and How They Buy. The problem, of course, is that so many of them don't...

Women like home improvement stores. (Home/Housing).
July 1, 2003... Women are happy with home improvement stores' efforts to make them a more pleasant place to shop: 64% say these stores do a good job of marketing to women and catering to their needs instore, according to an Opinion Research poll conducted for...

Women are confident about lawn mowing. (Home/Housing).(Brief Article)
July 1, 2003... Three quarters (74%) of women who mow their own lawns feel they do just as good a job as men, according to a survey by outdoor equipment manufacturer Briggs & Stratton. When asked whether there are aspects of lawn care they do differently than...

Many dads would stay home if they could. (Family).
July 1, 2003... Four in 10 working fathers (40%) say they'd be willing to be stay-home dads if their wives or partners earned enough money for them to live comfortably, according to CareerBuilder.com. In two-career families, women are still more likely...

Most women change names after marriage. (Family).
July 1, 2003... The proportion of women who keep their own last names after marriage has been dropping in the past decade, according to the Lucy Stone League, as reported in the Chicago Tribune. Nine in 10 women (90%) take their husbands' last names when they...

Women are still bearish about finances. (Consumer Spending/Attitudes).(survey compares men's and women's attitudes)
July 1, 2003... Women are a bit more pessimistic than men about their families' financial prospects for the coming year, according to WSL Strategic Retail. Fewer than half of women (42%) and men (47%) expect their financial situation to improve over the next...

Housekeeping skills still matter to women. (Home/Housing).(survey on housekeeping )
July 1, 2003... Women say keeping their homes clean is a top priority, and 85% of them consider it important or extremely important to be a competent housekeeper, according to a Taylor Nelson Sofres study commissioned by the Woolite Fashion Forum. Most (78%)...

Power at work is still elusive, say women. (Workforce/Employment).
July 1, 2003... Professional women still believe that men hold most of the power in their workplaces, according to a Deloitte & Touche poll of Seattle-area businesswomen. A third (33%) of women surveyed feel they have very little power in their current jobs,...