Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2009

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2009

Analysts predict campaigns focused on saving, fewer female-specific blogs, and, ahem, more babies in 2009.
January 1, 2009... What will women want in 2009? MTW asked a few marketing consultants to offer insights into female-specific trends, campaigns, and directions for 2009. While the economy is the underlying thread impacting all marketing decisions, some notable...

Most effective avenues for mom-centric advertising.(FAST FACT:)
January 1, 2009... Moms are more likely to be receptive to advertising in newspapers and magazines than on public transportation or in movie theaters. PLACES MOMS PAY ATTENTION TO ADS Newspapers 58% Magazines 53% ...

My advice to save the magazine industry.(EDITOR'S NOTE)
January 1, 2009... As everyone is well aware, the magazine industry is in dire straits. As a magazine lover, I feel it's my duty to help point out a few ways magazines can get back on track: First, gender specific titles are missing a huge opportunity in not...

Branding Guru Martin Lindstrom on the similarities between women and religion, and the sneaky tricks to get you to buy more.
January 1, 2009... Only 15% of consumers' decision-making process takes place at the conscious level, which means the vast majority of consumer behavior is irrational and unexplainable. In this interview with MTW, brand marketer Martin Lindstrom looks at the ways...

Lifetime markets casual games.(questions & answers)
January 1, 2009... Cable network Lifetime expands its digital division with the acquisition of Roiworld.com, a Korean developer of casual games. Lifetime plans to launch a Stateside version of Roiworld's fashion-oriented social network for teen girls in early...

Mommy & Me gets online makeover.(news and perspectives)(Brief article)
January 1, 2009... Cookie Jar Entertainment signs a five-year agreement with online operator Kaboose to enhance Cookie Jar's Mommy & Me brand online. The newly redesigned site--set to launch in early 2009--will focus on community-building elements such as forums...

McQueen designs for target.(Alexander McQueen, Target Corp.)(Brief article)
January 1, 2009... British fashionista Alexander McQueen is to design McQ, an apparel collection for Target under a new program called "Designer Collaborations." Target says the clothing will be priced in the "cheap-chic" range, starting at about $20, and will...

Whole Foods serves up kid lunches.(Whole Foods Market Inc.)(Brief article)
January 1, 2009... KidFresh signs an exclusive agreement with Whole Foods grocery stores to distribute its children's boxed lunches in 70 Whole Foods stores in 13 states. The New York-based KidFresh differentiates itself from competitors such as Lunchables by...

Consumer confidence.(AROUND EPM)
January 1, 2009... Following is a sampling of stories about women published in other newsletters from EPM Communications, parent of MARKETING TO WOMEN. Retailers and entertainment marketers are attempting to attract consumers by partnering for holiday...

Licensing salaries.(AROUND EPM)
January 1, 2009... Women outnumber male respondents nearly 2:1 in this year's Licensing Letter Annual Compensation Survey. Male Licensing Managers report earning 23% higher salaries than women. But male Licensing Directors report earing 4% less than their female...

Aging down.(AROUND EPM)
January 1, 2009... Singer/songwriter Neil Sedaka is attempting to reach a new generation of fans with the January 6 release of Waking Up Is Hard To Do, his first children's album. Moms and grandparents are the focus of the marketing campaign, which includes...

Women don't think cheating is justified, but many give in to the pheromonal lure.(research on women)
January 1, 2009... More than four in 10 women (44%) have been romantically involved with a married man, according to a poll conducted by Women's Health magazine. The vast majority (76%) say the man was not a husband or boyfriend of a women they knew. Most...

A closer look at kid TV characters.(research on women)
January 1, 2009... There are more than twice as many male characters as female ones on children's TV programming (69% vs. 32%), according to the International Central Institute for Youth and Educational Television. Researchers examined children s programming from...

Stress driving women to unhealthy behaviors.(research on women)
January 1, 2009... Women, when compared to men, are coping with stress by eating poorly (56% vs- 40%), shopping (25% vs. 11%), and sleeping more often (43% vs. 32%), according to the American Psychological Association. [Human Behavior] WAYS MEN AND WOMEN...

As storms approach, women get proactive, but men kick back and assess threat.(research on women)
January 1, 2009... Men are much more likely than women to so online to find out information about an approaching storm, such as a hurricane, according to University of Miami research. Both men and women visit weather sites, including www.weather.com, during calm...

Conference calendar.(Brief article)(Calendar)
January 1, 2009... Marketing to Women Summit. March 20-22, 2009, Chicago, IL. CONTACT: Women's Council of Realtors, 800-245-8512; wcr@wcr.org; www.wcr.org. Really Awesome Women in Real Estate. March 25-27, 2009, Savannah, GA. CONTACT: Real Estate Coach,...

Cosmetics use bridges all categories, but women of color remain a hard sell.(research on women)
January 1, 2009... More than eight in 10 women of all races and ethnicities--90% each of Whites and Hispanics, 86% of Asians, and 83% of Blacks--use some sort of makeup, according to Mintel Research. WOMEN'S PREFERENCES IN MAKEUP, BY REACE/ETHNICITY, 2008 ...

Women fret more than men over airline costs, travel issues.(research on women)
January 1, 2009... Women are more likely than men to be concerned over airline costs, such as ticket prices and baggage fees (70% vs. 57%), according to Ipsos. Women are also more likely than men to have concerns over delays resulting in missed connections (58%...

Women less optimistic than men about prospects for quick economic recovery.(research on women)
January 1, 2009... Women are less optimistic than men about how long it will take the U.S. to rebound financially, according to BIGresearch's American Pulse Survey. The largest number of women believe it will take more than five years, while most men think it...