Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2008

Candidates and media platforms reach out to women as the race for the White House heats up.
January 1, 2008... If 1992 was "the year of the woman" when unprecedented numbers of female candidates were elected to state and national office, 2008 may turn out to be "the year of the woman voter" in which candidates pull out the stops to woo female votes. ...

Searching for spirituality.(FAST FACT)
January 1, 2008... Forget time and money. Many moms say the one thing they want more of in their lives is spirituality. A new survey by BSM Media finds the search for the meaning of life takes many forms. How are moms seeking more soul? See story, P. 8. ...

Editor's note.(female presidential candidate)(Editorial)(Brief article)
January 1, 2008... Hillary for President. There, I said it. Now that I've been upfront about my political leanings, I can get to the truly good news about the current political season as it relates to women. Despite my aforementioned preference, the good...

Canon focuses on new moms.(marketing to moms)(Canon Inc.'s New Baby Photo Contest)(Brief article)
January 1, 2008... To connect with new mothers, Canon launches a photo contest aimed at spotlighting baby's first pictures. The New Baby Photo Contest offers contestants the opportunity to share images of the new addition and enter to win prizes and money towards...

Milk producers target moms.(marketing to moms)
January 1, 2008... To encourage moms to serve milk with meals, the American Dairy Association partners with the New York State Dietetic Association to promote milk via a new website, logo and contest. The new website features the newly designed Milk With Meals...

Pampers ties in to holiday cheer.(marketing to moms)(Brief article)
January 1, 2008... To reach moms during the busy holiday season, Pampers rolled out a variety of promotions and sponsorships to make the connection. Among the programs: a Peace On Earth video e-card with personalization tools such as a feature to customize the...

DoubleClick tracks searcher moms.(marketing to moms)(DoubleClick Inc.'s report on consumer moms)(Brief article)
January 1, 2008... DoubleClick Performics releases a series of 13 reports detailing the behavior of "searcher moms" as they interact online with a variety of industries. The reports track moms using online search as an element of their shopping experience in...

Food/fitness program for new moms.(marketing to moms)
January 1, 2008... Fresh Dining, a Southern California gourmet meal delivery services, teams up with fitness training company Blue Clay Fitness to create Fresh Mommy, a combination meal delivery and fitness training program for new moms. The service includes...

Site for mompreneurs debuts.(marketing to moms)
January 1, 2008... A B2B website, www.MommyEmpire.com, aimed at moms launching a business from home debuts, collecting resources, advice and education for would-be mompreneurs. The site offers video tutorials, downloadable lists and guides, business website...

Advertising and promotions monitor.
January 1, 2008... ACCESSORIES Gap North America Marka Hansen President 2 Folsom St. San Francisco, CA 94105 650-952-4400 Marka_Hansen@gap.com www.gap.com Expands its partnership with accessory designer Pierre Hardy to...

PrivacyWear launches cause-related denim giveaway.(new campaigns and product alerts)
January 1, 2008... Fashion collection PrivacyWear launches a two-month online promotion designed to lure traffic to its website and help raise money and awareness for breast cancer research. As part of the promotion, the company will give away two pairs of the...

Internet hub for women 50+ debuts.(new campaigns and product alerts)
January 1, 2008... For women over 50 who think growing old gracefully is for the birds, a new website designed to create a hub of social networking has launched. WOMENetcetera! combines Internet-based learning and information with social networking and...

Dove targets teens.(new campaigns and product alerts)(Brief article)
January 1, 2008... The Dove Campaign for Real Beauty advertising program debuts a new element focusing on teens. The online series is designed to give young people a "reality check" about factors impacting their self esteem. Dove Reality Diaries follows four real...

CVS adds advisory panel.(new campaigns and product alerts)
January 1, 2008... Building on its For All The Ways You Care television advertising campaign, CVS creates an advisory panel of leading American women to share their stories and help in the search for ordinary American women to honor for their caregiving. The...

Disney internet acquires iParenting.(new campaigns and product alerts)
January 1, 2008... The Walt Disney Internet Group acquires iParenting Media. iParenting's content and services will be integrated into Disney's network of family-targeted sites which include DisneyFamily.com, FamilyFun.com and Wondertime.com. Terms of the...

Hospital launches breast cancer site.(new campaigns and product alerts)
January 1, 2008... As part of an effort to promote its team of cancer specialists, Little Company of Mary Hospital launches a website designed to help women learn about breast cancer and evaluate their own risk for the disease. The site features online tests...

Parade magazine names Debra J. Menin VP of Branded Entertainment.(marketers on the move)
January 1, 2008... Parade magazine names Debra J. Menin VP of Branded Entertainment. Menin has been with Parade since 2003, when she joined as VP and Los Angeles Manager. Phone: 212-450-7000

Moroch.(marketers on the move)
January 1, 2008... Ad agency Moroch hires Stephanie Hollon as Account Supervisor for its Sacramento office. Phone: 916-929-9100

Scripps Networks Interactive names Dina Roman as SVP of Interactive Sales.(marketers on the move)
January 1, 2008... Scripps Networks Interactive names Dina Roman as SVP of Interactive Sales. Roman joins from Brightcove, where she was VP of Marketer Solutions and National Advertising Sales. Phone: 513-977-3000

Fallon appoints Amy Sheil Director of Media.(marketers on the move)
January 1, 2008... Fallon appoints Amy Sheil Director of Media. She has been with the company since 2004, following stints at BBDO and Cramer Krasselt. Phone: 612-758-2345

Original Productions hires Kerri Zane as VP of Women's Programming.(marketers on the move)
January 1, 2008... Original Productions hires Kerri Zane as VP of Women's Programming. Zane will work to develop female-targeted action-adventure docu-reality series. Phone: 818-295-6966

Conde Nast names Lisa Ryan Howard VP of Interactive for its media group.(Conde Nast Publications Inc.)(Brief article)
January 1, 2008... Conde Nast names Lisa Ryan Howard VP of Interactive for its media group. She will be in charge of a sales and marketing team charged with driving digital revenues for corporate accounts across Conde Nast's properties. Howard joins from...

Conference calendar.(Brief article)(Calendar)
January 1, 2008... 14th Annual Marketing to U.S. Hispanics & Latin America Conference, January 27-29, Coral Gables, FL. Contact: Strategic Research Institute, 212-967-0095, ext. 220, www.almevents.com/M0408/ Accelerating the Growth of Businesses Owned by...

Women lawyers trail men.(research on women)
January 1, 2008... While women are strongly represented in the legal profession overall, women lawyers lag behind men when comes to pay and power. A survey by the National Association of Women Lawyers lays out the gender gap in the legal system. Among the...

What women want in a store.(research on women)(Brief article)
January 1, 2008... While retailers focus on price, product and marketing, a study by WomenCertified and the National Retail Federation suggestons what they really want is service. Research shows women are most impressed when a sales associate is able to show...

Why women dye.(research on women)
January 1, 2008... Boomers may be hurtling en masse into middle age, but they are still as concerned as ever with looking young. A survey by Repelle Hair Color Stain Shield finds women have no trouble drumming up reasons to change their hair color. Why...

Moms seek e-spirituality.(research on women)
January 1, 2008... Moms go online to shop, chat, read, connect, and now, to seek spirituality. Results of a survey by BSM Media find the Internet is a key source of information and inspiration for moms looking to bring more spirituality into their family lives....

Marketing healthcare to moms.(research on women)(Brief article)
January 1, 2008... When it comes to marketing healthcare to moms, media choices make a difference. That's the latest word from Parenting Magazine in its monthly Moms Matter consumer poll. Among the latest trends: * Print is the strongest driver; 54% of...

Widows lead the way on financial issues.(research on women)(Brief article)
January 1, 2008... OpppenheimerFunds' annual Women & Investing Survey finds widows are more likely than other women to take control of their finances and feel comfortable doing so. While all women are gaining ground in saving and investing, widows report the...

'Made in China' anger spreads.(impact of product recall to consumer behavior)(Brief article)
January 1, 2008... Toy recalls and other concerns about products made in China have grabbed consumer imagination, stoking concerns not just about Chinese-made products but about global manufacturing overall. A study by Umbria analyzed more than 30 million blogs...

He shops, she shops: gender differences.(research on women)(Brief article)
January 1, 2008... About half of all customers experienced trouble on their most recent shopping trip, according to a new survey released by the Jay H. Baker Retail Initiative at the Wharton School of the University of Pennsylvania. But the nature of the trouble...