Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2007

Technology companies court women with advertising, special features and lots and lots of pink.
January 1, 2007... Long a category oozing with testosterone, the technology marketplace is putting more of its marketing efforts into reaching women. New features, new marketing and new product design all aimed at women have emerged as the industry moves from its...

Girls gone wired.(women consumers)(Brief article)
January 1, 2007... As technology marketers discover women, they are finding younger female consumers are the most avid buyers. A recent study by Vertis Communicaitons "Customer Focus Tech Savvy" finds Generation Y women (born 1977-1994) outpace the overall market...

What I think of pink.(technologists on women consumer preferences)(Brief article)
January 1, 2007... Technologists have discovered female consumers and one way they're wooing the "other" half of the population to their wares is by coloring them pink. Pink cell phones. Pink game consoles. Pink accessories galore. What are we to think about...

City guide for moms launched.(ModernMom.com)(Brief article)
January 1, 2007... Online magazine ModernMom.com has launched a series of city-specific Internet guides designed to highlight the many local businesses and attractions a mom might need. Modern Mom City Guides are up for Los Angeles, San Francisco, Chicago, New...

Breastfeeding site posts travel tips.(Motherwear Inc.)(Brief article)
January 1, 2007... Traveling during the holiday season is never easy, but with an infant in tow, the difficulties mount. Motherwear International, a creator of clothing designed for wear by breastfeeding moms, has launched an online guide for nursing mothers on...

TodaysMama.com relaunches website.(Brief article)
January 1, 2007... An online resource for mothers debuted its enhanced website. TodaysMama.com now includes a blog directory, a photo page, polls, calendars and a new section called Give. This partnership between TodaysMama and Kiva, a charitable organization,...

Scrapbook targets expectant moms.(marketing to moms)
January 1, 2007... Most baby albums devote the majority of space to baby's first year. Now, there is a new album that begins recording memories even before baby arrives. Tummy Talk introduces a pregnancy album--a scrapbook designed to capture the moments and...

Playskool makes product for moms.(Sourcebooks Inc.)
January 1, 2007... A brand long known for its baby savvy is reaching up to an older market. In its first adult license, Playskool has linked with Sourcebooks Inc to produce a line of 20 Playskool branded parenting guide books for both new and experienced mothers....

BabyTV.com to air Oxygen content.(Oxygen Media L.L.C.)(Brief article)
January 1, 2007... BabyUniverse, a new media company, has inked a licensing agreement with Oxygen Media Interactive to feature Oxygen's Oh! Baby video on demand channel on BabyUniverse's BabyTV.com. Oh! Baby features a variety of shows, including an animated...

New bedding line targets black moms.(AfroBabies and Children's )(Brief article)
January 1, 2007... The AfroBabies & Children's Collection, which specializes in Afrocentric themed nursery and kids' home products, introduces a line called Dance On, for girls. The line features two receiving blankets, ten wall prints as well as bedding for...

In entertainment men out-earn women.(women salaries)(Survey)
January 1, 2007... Although many are industry veterans, female entertainment marketing executives are paid less than their male counterparts, particularly in the upper ranks of the job spectrum, according to the ENTERTAINMENT MARKETING LETTER 2006 Compensation...

For female readers, sex bores.(Brief article)
January 1, 2007... The old adage that sex sells may have the opposite effect on female readers. A study by three University of Florida advertising professors finds that ads featuring beautiful women failed to engage female readers. The researchers had 127...

Media habits of working moms.(Brief article)
January 1, 2007... Working moms represent an attractive target market for many companies. But reaching the working mom requires knowledge of her media habits. The latest research from The Media Audit shows some once-favored media are losing favor with working...

What women want at work.(Brief article)
January 1, 2007... Job satisfaction means different things. Issues of gender and economic status play a role in shaping perception of the workplace. A study by The American Business Collaboration reveals unique views. This affects the tactics and messaging...

Women, men and God.(Brief article)
January 1, 2007... Most adults in the U.S. say they believe in God, but women are more likely than men to be certain. A Harris Poll reveals overall belief in God has slipped in recent years, with 73% of all adults saying they believe in God versus 79% in...

School's out; working moms are worried.(Brief article)
January 1, 2007... It's 3 p.m.--do you know what women are thinking about? In a workplace setting, work may not be top of mind. Catalyst, a non-profit research firm dedicated to expanding opportunities for women in the workplace, has identified a new drain on...

Moms have their own generation gap.(marketing to working mothers)(Brief article)
January 1, 2007... When marketing to moms, generation matters. As times change, the experience of motherhood evolves and concerns, priorities and touchpoints vary. How has motherhood changed over a generation? A Johnson & Johnson study compares motherhood today...

Boom: marketing to the ultimate power consumer.(Interview)
January 1, 2007... The Baby Boom has been driving the economy ever since it could spend. But a new book points out that a key segment of the Baby Boom suffered about a decade of neglect from marketers--the Baby Boomer woman. It seems that as Boomers aged,...

Marketers on the move.(Ad Partners Inc. promotes Darlene Levi)(Hallmark Channel U.S. appoints Allie Carisa)(Comedy Central Inc. appoints Catherine Moran)(Brief article)
January 1, 2007... J. Jill appoints Hilary Chasin SVP/Chief Marketing Officer of the J. Jill Brand. She was previously SVP/Marketing at Ann Taylor Loft. Phone: 617-376-4300 Sharon Maloney joins recruiting firm Media Staffing Network as new business...

Conference calendar.
January 1, 2007... Jan. 19, Executive Leadership Symposium for Women Business Leaders, NYC, http://www.WomenBusinessLeaders.com Jan. 31, The New York Conference for Women, NYC, http://www.skillpath.com/Brochures/US/CONW.pdf Feb. 1, Advertising Working...

New website for women's clothes.(Brief article)
January 1, 2007... Online shopping is growing up. A new site catering to women age 21-45 offers online clothing shopping for the adult fashonista. FrillyGirls.com specializes in the latest designer jeans, dresses, tops, skirts and cashmere wraps. Featured brands...

MSN signs DIY expert with female focus.(Microsoft Network L.L.C. collaborates)(Brief article)
January 1, 2007... Be Jane, an online community devoted to women and the do-it-yourself home improvement space, is collaborating with MSN to bring the theme of women's home improvement to a broader audience. MSN and Be Jane inked an agreement to place content on...

New shade of vodka targets women.
January 1, 2007... A specialty vodka with a distinctive blush is being marketed in California bars and restaurants. Pinky Vodka gets its color and flavor from a combination of bontanicals including violets, rose petals and strawberries. It carries the tagline...

New site sells womens self-defense wares.(new campaigns and products alert)
January 1, 2007... A website selling non-lethal self-defense products for women has launched, combining products and services with news, resources and online discussion forums for consumers. WomenOnGuard.com sells products such as Lipstick Pepper Spray, Mace...

Nike develops brand for women.(Payless ShoeSource Inc. partners with Payless ShoeSource Inc.)(Brief article)
January 1, 2007... Payless ShoeSource has inked an agreement with Exeter Brands Group, a subsidiary of Nike, to jointly launch a new brand of athletic shoes for women. The Tailwind brand will hit shelves in spring 2007 and will combine contemporary fashion...

Golf school caters to women.(new campaigns and products alert)
January 1, 2007... With so much of business conducted over golf games, more women are looking to acquire skills in the sport. Golf Made Simple, a golf school program with locations in California and Florida, has created its program with several features catering...

Guide advises would-be entrepreneurs.(new campaigns and products alert)
January 1, 2007... A new book offers women a how-to guide for leaving corporate careers and entering the entrepreneurial workforce. "Smart Women and Small Business: How To Make The Leap From Corporate Careers To The Right Small Enterprise" offers tips on buying...