Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2006

TV commercials favor thin, young, White women and shy away from using humor to target women.
January 1, 2006... The typical woman appearing in a prime-time TV commercial is White Non-Hispanic, thin, and in her 20s, according to an exclusive MARKETING TO WOMEN study of ads on network and cable channels. She's likely to be portrayed with her husband and...

TV ads are full of surprises.(women and advertising)(Brief Article)
January 1, 2006... One of the most interesting aspects of doing research is finding out which of your expectations will be confirmed and which ones will be turned on their heads. This month's TV advertising study offered plenty of the latter. First and foremost,...

Women and men choose different kinds of "comfort food".(FOOD/BEVERAGES)
January 1, 2006... Both women and men eat certain foods they consider "comfort foods" for emotional reasons, but the foods they choose and the reasons they eat them differ, according to researchers at Cornell and McGill Universities. When asked to identify...

Moms have key role in household finances.(marketing to moms)
January 1, 2006... Regardless of who brings in the household income, it's moms who handle the bulk of household finances, according to a survey of married moms by Lucid Marketing and Modern Mom. Nearly half (46%) are solely responsible for bill paying, and...

Few women feel well-informed about infertility.(stress and its effect on infertility)(Brief Article)
January 1, 2006... Nearly six in 10 women (58%) age 20-45 think stress causes infertility, according to an International Communications Research survey for Resolve: The National Infertility Association. While stress can affect a woman's fertility, it is rarely a...

Advertising & promotions monitor.(for different companies)(Illustration)
January 1, 2006... advertising & promotions monitor FOOD/BEVERAGES Interstate Bakeries (Hostess) Sponsors three female Kevin Kaul professional race car Hostess Marketing Manager drivers--Leilani Munter,...

Am Ex and The Knot offer cobranded cards.(American Express Co.)(Brief Article)
January 1, 2006... American Express partners with wedding website The Knot for two cobranded no-fee credit cards aimed at engaged and newlywed couples, respectively. The Knot Credit Card, aimed at couples currently planning a wedding, offers discounts on...

Citracal honors women's achievements.(Mission Pharmacal Co. creates a website for accomplishments by women)(Brief Article)
January 1, 2006... Mission Pharmacal, manufacturer of Citracal calcium supplements, has created Standstrong.com, a website high-lighting the accomplishments of women. Women are invited to share their own stories or to nominate women they know. The site includes...

P&G adds music downloading to website.(Procter & Gamble Co.)(Brief Article)
January 1, 2006... Procter & Gamble adds Julie's Jukebox, a subscription-based music downloading service, to its Home Made Simple website. Home Made Simple, launched in 2000, is an online information center and monthly e-newsletter on home improvement and decor...

Hyatt offers wellness retreats.(TRAVEL/TOURISM)
January 1, 2006... The Hyatt Regency Chesapeake Bay Golf Resort, Spa, and Marina partners with Johns Hopkins and Shore Health Systems of Maryland for Healthy Horizons, a series of wellness education and healthy living retreats. The three-to-four day events...

Every Woman magazine hits newsstands.(Healthspring Communications is expanding distribution of womens health magazine)(Brief Article)
January 1, 2006... Healthspring Communications is expanding distribution of its women's health magazine, Every Woman, to independent and chain newsstands and bookstores, with a cover price of $3.99. Annual subscriptions are available for $13.95 at...

Women's bodies are shaped like pears, not hourglasses.(new & redirected products alert)(Brief Article)
January 1, 2006... A national sizing survey completed in 2004 discovered what most women have long suspected--standard clothing sizes reflect neither the actual sizes nor the body shapes of most women. On average, women's hips are larger than their busts, giving...

Women feel more strapped for cash than time.(new & redirected products alert)(Brief Article)
January 1, 2006... Money is at the top of women's wish lists for the new year, according to a poll by Lifetime Television. When asked what they want more of in 2006, 58% choose money, 36% choose time for themselves, and 6% choose sex. When asked whether...

Number of female board members is on rise.(new & redirected products alert)(Brief Article)
January 1, 2006... The number of U.S. service companies whose boards include female executives has increased 19% since 2000, but the numbers of companies in financial services and manufacturing with female board members have decreased during that time, according...

Menopause-friendly PJs are hot items.(sleepwear market)(pajamas)(Brief Article)
January 1, 2006... Both sales and selection of pajamas specifically designed for women experiencing menopausal hot flashes are growing quickly, reports The New York Times. Developed simultaneously by several independent businesses--all of them founded by...

Marketers invite consumers to design ads.(MARKETING/ADVERTISING)(Brief Article)
January 1, 2006... A number of companies are finding ways to get young female consumers more involved in the marketing that's directed to them, reports The Wall Street Journal. The strategy addresses a growing problem for marketers--the one-way message often...

Mercury marketing turns focus to fashion.(Ford Motor Co. marketing its product Mercury)(Brief Article)
January 1, 2006... Ford's Mercury brand has quietly turned its marketing toward women, with fashion- and film-oriented promotions and sponsorships, vehicle giveaways on female-hosted talk shows, and a young female spokesperson, reports the Detroit Free Press....

Women express style and politics in crafts.(LEISURE)(Brief Article)
January 1, 2006... A new generation of craftswomen is "reclaiming" domestic arts such as jewelrymaking, knitting, and baking to express individuality, feminism, environmentalism, and political beliefs, reports the Chicago Tribune. Many of the women in their...

CE companies wake up to power of women.(consumer electronics)(Brief Article)
January 1, 2006... Consumer electronics marketers and retailers are finally beginning to recognize the importance of female consumers, reports BusinessWeek. It's only in the past year or two that companies have made efforts to recruit women for focus-group...

China is boom market for Mary Kay.(BUSINESS/INDUSTRY)
January 1, 2006... China has become the biggest growth market for the Mary Kay cosmetics company, reports The Dallas Morning News. Despite the cultural gulf between them, Chinese women relate to the up-by-her-bootstraps story of company founder Mary Kay Ash, and...

Female golfers get more color in their game.(SPORTS/FITNESS)(Brief Article)
January 1, 2006... Female recreational golfers are the target of a new trend in golf equipment--colorful golf balls, reports USA Today. The colored balls are typically made in two pieces--an inner color and a cover--a construction that's suited to the slower...

Marketers "prescribe" foods for ailments.(FOOD/BEVERAGES)(Brief Article)
January 1, 2006... Food marketing is becoming increasingly focused on health benefits, with product packaging making ever more specific medical claims, reports the Associated Press. In addition to new-product introductions and labeling changes, grocery stores are...

Apparel marketers miss with Gen X women.(CLOTHING/ACCESSORIES)(Brief Article)
January 1, 2006... Gen X was the only group of consumers to spend less on women's and girls' apparel in 2005 than in 2004, reports Women's Wear Daily (WWD). Researchers and retail analysts believe apparel companies aren't marketing effectively to Xers' sense of...

Conference calendar.(news on women)
January 1, 2006... Women of Power Summit, February 1-4, 2006, Arizona Biltmore Resort & Spa, Phoenix, AZ. Black Enterprise magazine presents this professional leadership conference for executive women of color, with sessions on business trends, leadership skills,...

Women would spend extra hours with family, friends.(news on women)(Brief Article)
January 1, 2006... When asked what they would do with an extra 18 hours in their day, most women (38%) would choose to spend the time catching up with their husbands, families, or friends, according to a poll for Sara Lee Apparel's Playtex 18 Hour brand. ...

40s are women's prime time for setting up business.(news on women)(Brief Article)
January 1, 2006... Women in their 40s are most likely to start their own businesses, according to a survey of female business owners in the UK by Everywoman, an organization for female business owners. Of the 17% of British women who own businesses, the largest...

California cities are healthiest for women.(DEMOGRAPHICS)(Brief Article)
January 1, 2006... Three of the top five healthiest cities for women are located in California, according to Self magazine's "6th Annual America's Healthiest Places for Women" study. Ohio and Oklahoma each contain two of the five least-healthy cities. The...

Women are uninformed about cholesterol.(HEALTHCARE/MEDICAL)(Brief Article)
January 1, 2006... Most women--even those who claim to be knowledgeable about cholesterol--don't know what their cholesterol levels are, according to a Harris Interactive survey for the Preventive Cardiovascular Nurses Association. More than eight in 10 (81%)...

U.S. women are happy with their sex lives.(HUMAN BEHAVIOR)(Brief Article)
January 1, 2006... Women in the U.S. (57%) are happier with their sex lives than men (48%) are, according to the 2005 Global Sex Survey by Durex. They're also more open-minded about sex (63% of women versus 46% of men) and more willing to experiment with sexual...

Men say they're great lovers; women disagree.(research on women)
January 1, 2006... More than eight in 10 men (82%) consider themselves to be good or excellent in bed, but women say fewer than one in four men are exceptional lovers, according to a poll of more than 11,000 women and men for Men's Fitness and Shape magazines....

Female CEOs seek challenges.(BUSINESS/INDUSTRY)
January 1, 2006... Female CEOs are most likely to start or run their own businesses out of a desire for personal achievement (85%) and to challenge themselves (80%), according to a five-year Babson College study of the top 100 Massachusetts businesses owned or...