Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2005

The home is still women's domain, but they have mixed feelings about it.
January 1, 2005... As women take on increasing responsibilities outside the home, it might be natural to assume that they've relinquished some of their duties inside it. A new study from LeoShe indicates that this isn't at all the case. If anything, women are...

Women's lives are "worth less" than those of men.(Finance)(Brief Article)
January 1, 2005... Women's lives are worth significantly less--from a financial standpoint--than men's, finds a study by the Life and Health Insurance Foundation for Education (LIFE), a non-profit organization fostering public awareness about insurance. The...

Good customer service is a must-have, say women.(Raising The Bar)
January 1, 2005... Retailers take note: Women continue to act as gatekeepers for their households, and their expectations of the retail experience are higher than ever. More than nine in 10 women (92%) say they're the primary decision makers for most--or...

Reaching critical mass.(Editor's Letter)(Column)
January 1, 2005... Back in the '90s, while writing for MARKETING TO WOMEN'S sister publication, MARKETING TO THE EMERGING MAJORITIES, I had many conversations with marketers who specialized in multicultural markets about when Black, Hispanic, and Asian consumers...

Conference calendar.(Calendar)
January 1, 2005... M2W: The Marketing-To-Women Conference, April 18-19, 2005, Chicago Cultural Center, Chicago, IL. Chaired by Martha Barletta of the TrendSight Group, this event addresses research, media planning, packaging, and point-of-sale interactions with...

Women's advisory boards keep companies on track.(Straight From The Source)
January 1, 2005... Marketers who sell to women are always looking for ways to understand the mindsets and priorities of female consumers, to come up with ways to fit their products into women's lives. One of the best--and perhaps most frequently overlooked--ways...

Advertising & promotions monitor.(Illustration)
January 1, 2005... ADVERTISING & PROMOTIONS MONITOR CLOTHING/ACCESSORIES Hanes Pure Bliss Promotes the Pure Bliss intimate Heather Craig apparel collection with a Marketing Manager ...

Ketchum offers women-focused service.(Marketing)(Brief Article)
January 1, 2005... Public relations firm Ketchum introduces Women25to54, a four-phase communications program designed to help marketers connect with women in this age group. The program focuses on an aspect of women's behavior Ketchum calls "multi-minding"--the...

Museum shows History of Contraception.(Healthcare/Medical)(Brief Article)
January 1, 2005... A new museum at the Dittrick Medical History Center at Case Western Reserve University highlights the development of various forms of contraception and their use as far back as Ancient Egypt. The History of Contraception Museum showcases 650...

Website offers fertility information.(Healthcare/Medical)(Brief Article)
January 1, 2005... Biomedical company Serono Inc. launches My Fertility Profile, a free online educational service that offers information on factors affecting fertility and suggestions on how to protect fertility through diet and lifestyle. Users fill out a...

Online tool helps women pick contraceptives.(Healthcare/Medical)(Arhp.org/contraceptionresources)(Brief Article)
January 1, 2005... The Association of Reproductive Health Professionals (ARHP)--an educational association representing healthcare providers, researchers, and educators--launches the Contraception Resource Center, an informational website for consumers and...

Ready-to-drink cocktails target women.(Food/Beverages)(Brief Article)
January 1, 2005... Startup Cocktails by Jenn introduces ready-to-drink alcoholic cocktails aimed at women. Cocktails by Jenn come in four flavors--Cosmopolitan, Lemon Drop, Tropical Blue Lagoon, and Appletini--and are sold in four-pack totes or variety packs. ...

Women find watching TV more enjoyable than childcare.(Human Behavior)
January 1, 2005... On a typical workday, women's most-pleasurable activities are sex, socializing, relaxing, and praying or meditating, according to a study of employed women by researchers at Princeton University, the University of California, the University of...

Women's tours become more luxurious.(Travel/Tourism)(Brief Article)
January 1, 2005... Women's travel tours have become more mainstream in recent years, and their themes have changed, reports The New York Times. For several years, women-only trips emphasized "soft" adventure, such as outdoor sports and/or exotic destinations....

PTAs make overtures to working parents.(Education)(Parent Teacher Association )(Brief Article)
January 1, 2005... School administrators and parent-teacher groups are beginning to work on making PTA meetings more accessible to working moms and dads, reports The Wall Street Journal. Such a move seems long overdue to many parents, but there's been...

Women fight wrinkles with acupuncture.(Healthcare/Medical)(Brief Article)
January 1, 2005... For some women, acupuncture is becoming an alternative to Botox and facelifts, reports USA Today. Cosmetic acupuncturists say their client lists are growing exponentially as the news of Botox complications spreads. Although physicians express...

Women make better astronauts than men.(Workforce/Employment)(Brief Article)
January 1, 2005... Women are better equipped biologically for long space-flights than men are, reports The Independent. Scientists are recommending that NASA and the European Space Agency use female astronauts for their manned missions to Mars, which are planned...

Female shopping behavior is evolving.(Consumer Spending & Attitudes)(Brief Article)
January 1, 2005... Women's shopping patterns have changed from "gathering"--shopping in a leisurely, recreational manner--to "hunting"--identifying a specific desired item, researching it online, and checking the fit instore, reports The New York Times. This...

Shopping magazines challenge fashion bibles.(Print Media)(Brief Article)
January 1, 2005... Women's shopping magazines such as Lucky and its newer competitor, Shop Etc., are giving high-fashion glossies a run for their money, reports The Wall Street Journal. Lucky's features on the ways women with different types of jobs might wear...

Book's "tough love" resonates with women.(Print Media)(Brief Article)
January 1, 2005... A new self-help title has spawned a mini-social movement among single women, reports Salon. The book, titled He's Just Not That Into You, was written by two former writers from HBO's "Sex and the City," and bases its premise on a line uttered...

To stay afloat, toy stores create experiences.(Retail/Service Sector)(Brief Article)
January 1, 2005... Experiential retailing may be the key to survival for independent toy stores--and even for larger chains, reports Business Week. One of the top brands in girls' toys--Mattel's American Girl--is thriving by creating a unique experience, in which...

Most investment club members are female.(Finance)(Brief Article)
January 1, 2005... Women make up about two thirds of members of investment clubs affiliated with the National Association of Investors Corp., reports the Kansas City Star. NAIC officials think women are drawn to the social and educational aspects of...

Women's gymnastics has high injury rate.(Sports/Fitness)(Brief Article)
January 1, 2005... Female competitive gymnasts are at extremely high risk for serious injury, reports The Orange County Register. Interviews with 122 athletes who competed on U.S. junior- or senior-level national teams from 1982 to 2004 found that 93% had broken...

Women over 55 are most relaxed.(Human Behavior)(Brief Article)
January 1, 2005... Women age 55 and older (82%) and those age 18-34 (65%) are more likely than women age 35-44 (57%) to say they often or sometimes feel blissful (defined as completely happy and relaxed), according to a Harris Interactive survey for Hanes' Pure...

More men than women shop at last minute.(Human Behavior)(Brief Article)
January 1, 2005... Men are more likely than women to do their holiday shopping at the last minute, according to a study by entertainment company Blockbuster. Nearly a quarter of men (23%) don't finish holiday shopping till close to deadline, compared with 17% of...

Most moms do holiday shopping early.(Human Behavior)(Brief Article)
January 1, 2005... Most moms (61%) do the majority of their holiday shopping one month in advance, while 45% continue to buy gifts throughout December, according to Speaking Female, the women's marketing division of PR firm Zeno. Only 5% admit to buying gifts at...

Few women take their time at meals.(Healthcare/Medical)(Brief Article)
January 1, 2005... Nearly eight in 10 women (78%) eat their main meal of the day in less than 20 minutes, according to a survey of UK adults commissioned by Bisodol heartburn remedy. By comparison, 74% of men eat their meals that quickly. More than one in 10...

For girls, safety is physical and emotional.(Youth)
January 1, 2005... Teen girls (age 13-17) are more likely than their tween counterparts (age 8-12) to define feeling safe as not being physically hurt (82% compared to 62%), while tween girls place a greater emphasis than teens do on emotional safety, according...

Self-employment is rising among women.(Workforce/Employment)(Brief Article)
January 1, 2005... Nearly one in 10 working women (9.8%) are self-employed, according to the U.S. Small Business Administration. A total of 3.8 million women are self-employed as of 2003 (the latest figures available), up from 3.5 million in 2000, and 1.7 million...

Women look for kindness and faithfulness.(Opinion)(Brief Article)
January 1, 2005... Women still believe it's what's inside that counts, according to a poll by Harris Interactive for Aqua Velva. When asked about the qualities that make a man an ideal mate, their top answer is faithfulness, followed by kindness. Even when asked...

Women choose small holiday gatherings.(Family)(Brief Article)
January 1, 2005... Women age 45-54 prefer to host holiday gatherings at their homes rather than travel, while those age 25-34 would rather go to someone else's house for the holidays, according to an Equation Research survey for Swanson Broth. Nearly three...