Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2004

Women are more critical of their own bodies than those of others.
January 1, 2004... Research on body image is of perennial interest to marketers because it indicates the role that physical appearance plays in women's feelings about themselves. It's also one of the hardest kinds of research to translate effectively into...

Women watch dramas; men watch sports.(What Women Watch)
January 1, 2004... Women are more likely than men to watch dramas, how-to programs, and talk shows, while more men than women gravitate to documentaries and sports, according to Horowitz Associates. Contrary to the common perception that men are more likely than...

Bluefly contest triples its goal.(ROI Report)
January 1, 2004... How would you acquire more than 150,000 new opt-in e-mail prospects with a single promotion? Online discount fashion retailer Bluefly.com did it with a six-week effort that offered shoes. Not just any shoes, of course--the grand prize of the...

Bring on the nude 50+ women.(Editorial)
January 1, 2004... Ah, body image--the perennial hot button in women's marketing. The media furor around the release and success of Something's Gotta Give, a movie in which the romantic lead is a woman in her mid-50s, is suggestive. First, it's interesting that...

Women make up majority of medical school applicants.(Education)(Brief Article)
January 1, 2004... For the first time ever, women made up the majority (51%) of applicants to medical school, in the 2003-04 school year, according to the Association of American Medical Colleges. A 7% increase in female applicants over the previous year...

Advertising & promotions monitor.
January 1, 2004... ADVERTISING & PROMOTIONS MONITOR AUTOMOTIVE Hyundai Motor America Recently hosted "A Girlfriend's Donna Kane, Guide to DefenSAFE Driving," a National Manager, Corporate Marketing driving...

Harley adapts bikes to fit women better.(Automotive)(Harley-Davidson Inc.)(Brief Article)
January 1, 2004... Harley-Davidson is quietly courting women with features that make its motorcycles easier to ride, including lower seats, smaller hand grips, and easier-to-pull clutch levers on the four models in its entry-level Sportster line. Technological...

Kit offers at-home menopause testing.(Healthcare/Medical)(Synova Healthcare Inc. introduces Menocheck)(Brief Article)
January 1, 2004... Synova Healthcare Inc. introduces Menocheck, an at-home diagnostic kit designed to detect the onset of menopause by measuring levels of a specific hormone in the urine. The kit design is similar to that of an at-home pregnancy test, and results...

Wineseller launches Women's Tasting Club.(Food/Beverages)(Finewine.com)(Brief Article)
January 1, 2004... Finewine.com has formed the Women's Wine Tasting Club (WWTC), a group designed to foster knowledge and enjoyment of wine among women, and to improve women's treatment in wine stores and restaurants. Founder Cecile Giannangeli points to research...

Tools for women combine fashion, function.(Home/Housing)(Barbara K Enterprises)(Brief Article)
January 1, 2004... Barbara K Enterprises, which earlier this year launched a line of tools designed for women, has expanded both products and distribution. The line now includes several kits for specific projects including a craft kit, a hang-it kit, a precision...

Lesbian cruise features mass wedding.(Travel/Tourism)(Olivia Cruises and Resorts, Holland America Cruises Inc.)(Brief Article)
January 1, 2004... Lesbian travel service Olivia is hosting a group wedding ceremony for guests on an all-lesbian Boston-to-Montreal cruise on the Holland America line taking place in July 2004. The wedding and reception will be held in Boston at the beginning of...

Women find comfort in sleep and financial security.(Opinion)
January 1, 2004... Sleep and a healthy bank account are the two things that make women feel most comfortable, according to a Brand Keys survey for Karen Neuburger (a fashion and home design company). Men's top comfort-giver is lovemaking. Women consider...

Women like to shop 24/7 online.(Online)
January 1, 2004... Contrary to gender stereotypes, women are more likely than men to be in a rush when shopping online, according to the Consumer Internet Barometer, a study by NFO WorldGroup and The Conference Board. Another surprise: Men are the ones most...

Movies highlight women over 50.(Entertainment)(Brief Article)
January 1, 2004... Two recent movies highlight women over 50, in roles that include leading lady and calendar "girl," report BusinessWeek Online and the Associated Press. In Something's Gotta Give, Diane Keaton plays a successful woman in her mid-50s who has two...

Women's tours are significant business.(Travel/Tourism)(Brief Article)
January 1, 2004... Women's tours have become a bona fide sector of the travel industry, reports Budget Travel/MSNBC News. More than 50 tour companies in a dozen states focus specifically on female travelers. Women-only tours are designed to offer adventure,...

Tourist bureaus market "Girlfriend" trips.(Travel/Tourism)(Brief Article)
January 1, 2004... Local tourism bureaus across the country are beginning to market their destinations to women as "girlfriend getaways," reports The Cincinnati Enquirer. In addition to the formal women-only tours described in the preceding story, tourism...

Women's businesses thrive on networking.(Business/Industry)(Brief Article)
January 1, 2004... The statistics on women-owned businesses outpacing overall business growth are coming to life in the form of local Chambers of Commerce seeing more women than men in meetings for entrepreneurs, and increasing numbers of new jobs coming from...

American women are big in British business.(Business/Industry)(Brief Article)
January 1, 2004... American women executives are making a splash at British firms--a bigger splash than British women, reports Newsweek. American female executives who work in the U.K. say their culture's reputation for bluntness can help them cut through...

Alcohol marketers focus on carbs.(Food/Beverages)(pitch products to dieters)(Brief Article)(Industry Overview)
January 1, 2004... The success of low-carb beer such as Michelob Ultra is encouraging other alcohol marketers to pitch their products as being low-carb-diet friendly, reports The Wall Street Journal. Companies such as Phillips Distilling, which markets UV vodka,...

Women are keys to next election.(Government/Politics)(Brief Article)
January 1, 2004... Two recent studies identify groups of women expected to make a big difference in the next presidential election, report the Washington Post and the Associated Press. What's especially interesting is that the studies point to different groups: A...

New York considers "potty parity" law.(New York City looking at Restroom Equity Bill)(Brief Article)
January 1, 2004... A new bill up for consideration by the New York City Council may have implications for other communities--it addresses the lack of adequate women's restrooms in city arenas, auditoriums, bars, movie theatres, and other public places, reports...

More women are choosing Caesarian births.(Healthcare/Medical)(Brief Article)
January 1, 2004... A growing number of women are choosing to deliver their babies by Caesarian section, even when it is not medically necessary, reports The New York Times. Many women prefer the convenience of being able to schedule their deliveries around work,...

Asian women least likely to hold top jobs.(Emerging Majorities)
January 1, 2004... Asian American women are least likely of all women of color to hold jobs with line or supervisory responsibilities, or to be in positions within three levels of the CEO, according to Catalyst. This finding flies in the face of Asian women's...

Women happier with jobs than men are.(Workforce/Employment)
January 1, 2004... Marketers targeting working women, take note: Not all women are working just for a paycheck. While job satisfaction among both sexes declined between 2001 and 2003, women are more likely than men to be satisfied with their jobs, according to...

Female doctors say obesity is chief concern.(Healthcare/Medical)(Brief Article)
January 1, 2004... Female obstetricians and gynecologists consider obesity to be the leading health problem among women today, according to a Gallup survey for the American College of Obstetricians and Gynecologists (ACOG). When asked about specific health issues...

Women's businesses grow fastest in West.(Business/Industry)(Brief Article)
January 1, 2004... The Western U.S. is host to the greatest growth in women-owned businesses, according to a Center for Women's Business Research study funded by Wells Fargo & Company. All of the top five states for growth among women's businesses are in the...

Education widens the political gender gap.(Government/Politics)
January 1, 2004... The political gender gap--in which women are more likely to vote Democrat and men to vote Republican--gets wider as education level increases, according to the latest USA Today/CNN/Gallup Poll. Among Americans with high school diplomas or less,...