Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2003

Most women use media simultaneously; few "just" watch TV or surf the Web.
January 1, 2003... Marketers planning their media buys take heed: Your female target may not be using media as you expect her to. Today women are increasingly using two (or more) media at once, which changes their awareness of both. Women are significantly...

Women value change, strive for growth. (Segmenting By Attitudes).
January 1, 2003... Understanding women's attitudes toward change in their lives can give marketers insight into their behavior as consumers. Women view themselves as "works-in-progress," and often work on several different aspects of their lives at once,...

It's [all] about time. (Editor's Letter).(Editorial)
January 1, 2003... It's often the case that market research does us the kindness of solidifying a hunch we already have. And sometimes it seems to shine a 200-watt bulb on a truth we've known long enough to take for granted, believing we already know all about...

Tell men: women prefer jewelry to lingerie. (Opinion).(Brief Article)
January 1, 2003... Almost six in 10 women (59%) say the romantic gift they'd most like to receive is jewelry, according to an email poll of jewelry buyers by Jewelry.com. Only 17% of men cite jewelry as the gift they think women would like best. Men may be...

Clothing/Accessories. (Marketing to Women Advertising & Promotions Monitor).(Brief Article)
January 1, 2003... Sara Lee (Hanes) Laura Burrows Director, Product Public Relations Sarah Lee Branded Apparel 1000 E. Hanes Mill Rd. Winston Salem, NC 27105 Phone: 336-519-7128 Hanes Her Way brand targets women with Fit-n-Five, a guide to...

Finance. (Marketing to Women Advertising & Promotions Monitor).(Calendar)
January 1, 2003... Guardian life Insurance Eileen McDonnell SVP, Profit Center Officer of Individual Markets 7 Hanover Sq. New York, NY 10004 Phone: 212-598-8000 Presents Women in Power, a national series of workshops and seminars designed to...

Home/Housing. (Marketing to Women Advertising & Promotions Monitor).(Contests and marketing.)(Brief Article)
January 1, 2003... Calphalon Chris Tracy National Culinary Events Manager 6100 Benore Rd. Toledo, OH 43612 Phone: 419-726-3021 Partners with the Cooking Club (a group of women who recently published a cookbook based on their experiences...

Decor magazine targets Black women. (Print Media).(Brief Article)
January 1, 2003... The Gwynn Group launches Homes of Color, a bimonthly home decorating and lifestyle magazine aimed at Black Americans, primarily women. The magazine showcases houses owned or decorated by African Americans. Article topics include profiles of...

gURL book addresses body image issues. (Print Media).(Book Review)
January 1, 2003... The founders of gURL.com follow up their teen body guide Deal With It! with The Looks Book: A Whole New Approach to Beauty, Body Image and Style (Penguin). The Looks Book addresses American media's "obsession with beauty," and gives advice to...

Proctor and Gamble develops toothpaste for women. (Health/Beauty Aids).(Brief Article)
January 1, 2003... Procter & Gamble introduces Rejuvenating Effects, the first toothpaste targeted specifically to women. While the product doesn't include any female-specific ingredients (other than a vanilla-cinnamon flavor that tested highly with women), it is...

PaperDoll markets makeup with personality. (Health/Beauty Aids).
January 1, 2003... PaperDoll Cosmetics debuts with a line of tinted lip glosses, called Lip Lustre. Each color is tied to a "personality," with a description of the "wearer" and suggestions for wear (i.e., daytime, formal dinner, night at a dance club). Colors in...

United States Postal Serviceissues women in journalism stamps. (Government/Politics).(Brief Article)
January 1, 2003... The U.S. Postal Service recently issued four commemorative stamps to honor pioneering female journalists Nellie Bly, Marguerite Higgins, Ethel L. Payne, and Ida M. Tarbell. Sixty-one million of the stamps are being printed; further information...

Quiksilver targets teens with Roxy phone. (Computers/Electronics).
January 1, 2003... Quiksilver pairs with Boost Mobile to introduce the Roxy wireless phone, a surf- and skate-themed cell phone aimed at teen girls. The phone can browse the Web to obtain surf reports and offers ringtones with songs such as "California Dreamin,"'...

Pedicures now a must for winter, too. (Health/Beauty Aids).(Brief Article)
January 1, 2003... Pedicures are no longer just a summer thing, reports the Chicago Tribune. Women who have gotten used to pampering their feet in sandals weather are continuing the ritual through the winter. Beauty salons are doing their best to encourage women...

In magazines, lifestyle is the new service. (Print Media).(Brief Article)
January 1, 2003... While the new, popular crop of women's magazines such as O: The Oprah Magazine and Real Simple are getting a lot of attention for being "different" from traditional women's service publications, some in the magazine industry argue that they are...

More movies feature female leads. (Entertainment).(Brief Article)
January 1, 2003... It's a good time for women in movies, with far more women in leading roles that "carry" the film than in recent years, reports the Washington Post. Some believe the success of Erin Brockovich, a film that depended heavily on the talents and box...

Hospitals cater to whims of new Moms. (Healthcare/Medical).(Brief Article)
January 1, 2003... Pregnant women are demanding--and getting--more and more special treatment in the delivery room, reports The Wall Street Journal. Requests such as having other children present at (or even "assisting" in) the birth, being able to take a shower...

Women's jobs fairly stable in recession. (Workforce/Employment).(Brief Article)
January 1, 2003... Women are less likely than men to be laid off during recessions, reports USA Today. This is primarily because women are less likely to be employed in the sectors that are hardest hit during ecomonic downturns, such as manufacturing. Women are...

Female MBAs are going back home again. (Workforce/Employment).(Brief Article)
January 1, 2003... As increasing numbers of women with business degrees and managerial experience drop out of the workforce to raise children, business schools are studying the forces behind the trend to find out how MBA programs and corporations can facilitate...

Women's attire scrutinized at work. (Clothing/Accessories).(Brief Article)
January 1, 2003... While most discussions of the return to formal office wear being seen in many corporations have centered on men wearing suits again, it's women whose attire comes up most frequently on corporate memos and guidelines, reports The New York Times....

Women's clothing sizes need standardization. (Clothing/Accessories).(Brief Article)
January 1, 2003... A national sizing survey aims to create standardized sizes that will reflect Americans' proportions and allow women to spend less time trying on clothes, reports the Chicago Tribune. At least, that's the ultimate goal. Apparel manufacturers...

Most preteen girls have high self-esteem, but that changes with puberty. (Youth).(Brief Article)
January 1, 2003... Contrary to the widespread image (and many media portrayals) of an epidemic of low self-esteem among girls, 9-14-year-old girls (86%) are more likely than their male counterparts (81%) to say they feel good about themselves, according to...

Unisex baby names are popular for girls. (Family).(Brief Article)
January 1, 2003... Four of the top 10 baby names for 2002 are unisex, according to BabyNames.com. Many of the unisex names in the top 25 (10 of which are unisex) were formerly used for males or started out as surnames, but have gradually gained acceptance and...

Daily hassles affect more women than men. (Human Behavior).
January 1, 2003... Women are more likely than men to feel they've been affected by a number of day-to-day concerns, according to Harris Interactive. Nearly three quarters (73%) of women (compared with 64% of men) say rising prices have affected them in past...

For women, time is the essence of life. (Human Behavior).
January 1, 2003... It's common knowledge that women feel a time crunch, but its impact on how women view marketing and interact with brands is less well understood. Many women feel they're locked in a constant struggle to regain control over their time, and...