Marketing to Women: Addressing Women and Women's Sensibilities articles from January 2002

Marketing to Women: Addressing Women and Women's Sensibilities archives from January 2002

Cable networks are favorites with black and latina women in urban households.(Brief Article)(Statistical Data Included)
January 1, 2002... Black and Hispanic women are more likely than white non-Hispanic women to cite Lifetime as their favorite TV channel, according to a study of urban women conducted by Surveys Unlimited, a division of Horowitz Associates. Black women's three top...

Appearance affects self-confidence in teen girls. (Beauty Gets Under Their Skin).(Brief Article)(Statistical Data Included)
January 1, 2002... Teen girls (age 14-17) rate intelligence over beauty, but those who are happiest with their appearance are most likely to be confident in other areas of their lives as well, according to an online study by The Geppetto Group. Over two thirds...

Navigating the new paradigm. (Editor's Letter).
January 1, 2002... Dear Subscriber, Americans have always viewed the debut of a new year as a time to take stock, to look at the big picture--on both personal and professional levels. That's an especially important activity this year, in a country that has...

Nonprofit Women's Fund garners publicity with women's stories. (Case Study).
January 1, 2002... Expanding recognition and widening the donor pool are priorities for many nonprofits, and The Women's Fund of The Greater Cincinnati Foundation achieved both with a unique initiative launched last month. Designed and developed by Vanessa...

BMW. (Automotive).(women-only car contol clinic)(Brief Article)
January 1, 2002... Tom Troy Manager, BMW Performance Center Phone: 888-345-4269 Offers "Girls Rule," a women-only driving clinic, and a Women-Only Car Control Clinic at its BMW Perforamce Center Driving School. The clinics are taught by female...

Clairol. (Health/Beauty Aids).(Brief Article)
January 1, 2002... Andrea Davey Product Manager Phone: 203-316-2578 Promotes its Herbal Essences brand with a sweepstakes tying-into the release of Crossroads, starring Britney Spears. The grand-prize winner and three friends receive a trip to the...

L'Oreal. (Health/Beauty Aids).(Brief Article)
January 1, 2002... (Ms.) Sam Mattingly Assistant VP Public Relations Phone: 212-984-4742 Partners with UNESCO (United Nations Educational, Scientific, and Cultural Organization) for the 2002 For Women in Science Awards, honoring five outstanding...

O.B. Tampons (Personal Products Company). (Health/Beauty Aids).(Brief Article)
January 1, 2002... Jessica Wadlow Assistant Product Manager Phone: 908-874-2917 A national tour titled o.b.U. visits college campuses offering events and activities around the theme of confidence-building. The tour includes a kickboxing station...

American Legacy Foundation. (Public Service).
January 1, 2002... Beverly Kastens Associate VP Marketing Phone: 202-454-5555 Launches Great Start, an ad and promotional campaign designed to encourage and assist pregnant women in quitting smoking. A toll-free hotline operated by the American...

The Women's Alliance. (Public Service).(Brief Article)
January 1, 2002... Nicole Wild National PR & Marketing Director Phone: 305-762-6400 Partners with uBid.com for an online auction of business suits and other clothing owned by celebrities. The nonprofit organization provides career training and...

Eckerd Corp. (Retail/Service Sector).(Brief Article)
January 1, 2002... Mary Beth Fox Director of Consumer Relations Phone: 727-395-6000 Announces the Eckerd 100, a group of 100 women being honored for their volunteer work with donations totaling $100,000 to the charities they work with. Nominations...

Virtual mall focuses on plus-size women. (Retail/Service Sector).(Elliot Brown Investments)(Brief Article)
January 1, 2002... Elliot Brown Investments launches an online mall exclusively devoted to plus-size women. EBB Mall, located at www.elliotbrownboutique.com, incorporates shopping and entertainment features, and links to plus-size modeling agencies as well as...

Shower Kit aids women with self-exams. (Healthcare/Medical).(First BaSE for Women introduces BSE Shower Kit)(Brief Article)(Product Announcement)
January 1, 2002... First BaSE for Women introduces the BSE Shower Kit, a breast self-exam kit aimed at women age 20 and older. The kit includes 12 bath gels (one per month) housed in a shower case with a clear window. The gels are designed to lather and coat the...

GM hopes small hummer will win with women. (Automotive).
January 1, 2002... General Motors is introducing a smaller version of its Hummer vehicle to try to strengthen the SUV's appeal with women. The H2 will be scaled down and more luxurious than the original Hummer, and marketing will position the vehicle as rugged...

Mattel debuts Barbie Luggage. (Youth).
January 1, 2002... Mattel partners with Pyramid Accessories for a line of Barbie Travel Luggage for girls age 4-12. The line includes four matched pieces: train cases, rolling bags with inline skate wheels, weekend bags, and folding garment bags that convert into...

Ah launches diamond ring for single women. (Clothing/Accessories).(Brief Article)
January 1, 2002... The Ah Ring, an engagement-style diamond ring is now being marketed to single women via a toll-free number and website (www.ahring.com). The white gold ring is set with eleven round-cut diamonds and engraved with the initials A.H.--for...

Citigroup creates women's division. (Finance).
January 1, 2002... Citigroup introduces Women and Company, a new unit offering bundled financial services for women, including consultations with a financial advisor, seminars and newsletters, custom privileges from certain divisions of Citigroup (such as...

WITI offers Executive Coaching for women. (Business/Industry).(Women in Technology International )(Brief Article)
January 1, 2002... Women in Technology International (WITI) is launching an Executive Coaching Service, offering coaching to female executives on interview preparation, self-promotion plans, CEO mentoring, career counseling, and other topics. The service is being...

EPM's All About Women Consumers and Research Alert Yearbooks available this month. (Consumer Behavior at a Glance).(EPM Communications)(Brief Article)
January 1, 2002... Two EPM Communications yearbooks offering subject-by-subject overviews of marketing research conducted over the past year are available this month, reports Ira Mayer, President of EPM Communications. The 2002 Editions of the Research Alert...

Women are worried about terrorism--and personal finances. (Opinion).(poll explores women's concerns following September 11 terrorist attacks, United States)(Brief Article)(Statistical Data Included)(Polling Data)
January 1, 2002... While most women continue to worry about further terrorist attacks, personal economic concerns are also preying on their minds, according to a study conducted Nov. 27-29 by Greenberg Quinlan Rosner for the Center for Gender Equality. A greater...

Female songwriters gaining greater respect. (Entertainment).(Brief Article)
January 1, 2002... Female singer-songwriters have made significant strides in the past 20 years, garnering a greater share of recording contracts, album sales, and airplay, reports Variety. While highly produced and heavily marketed pop singers such as Britney...

Will movies alter their portrayal of women? (Entertainment).(Brief Article)
January 1, 2002... Movie executives' recent offer to assist the federal government's efforts to portray the U.S. in a positive light internationally are being met with skepticism among feminists, who argue that Hollywood's portrayal of Americans, and especially...

Women in Hollywood face age prejudice. (Entertainment).(Brief Article)
January 1, 2002... Women in film and television face a number of barriers as they age, reports The New York Times. Male actors are frequently cast in romantic leads well into their 60s, while women have trouble finding those roles as early as 40. The double...

Ford is closing its Women's Marketing Office. (Automotive).(Ford Motor Co.)(Brief Article)
January 1, 2002... Ford Motor Co. is closing its market-leading Women's Marketing and Product Office as part of a restructuring to cut costs, reports Bloomberg News. The company's female-targeted marketing and product development efforts will be folded into its...

Men face a shortage of eligible women. (Demographics).(Brief Article)
January 1, 2002... Ratios of women to men are shifting, and that's bringing single men to a realization that they have to compete for dates in the way that many women did in the 1980s, reports The Wall Street Journal. A decline in the birthrate between 1955 and...

Women's magazines are shifting--again. (Print Media).(Brief Article)
January 1, 2002... Women's magazines have evolved from an outlet for high-quality fiction stories to sensationalist how-to manuals on sex, relationships, fashion, and personal grooming, reports Salon.com. When most women spent the bulk of their time keeping...

Fashion mags take on home decor features. (Print Media).(Brief Article)
January 1, 2002... Fashion magazines and general-interest women's publications are becoming a showcase for home furnishings and decor, reports HFN. Women in their 20s often have a strong interest in low-budget decorating but few read shelter magazines dedicated...

Female tennis pros are influencing fashion. (Sports/Fitness).(Brief Article)
January 1, 2002... Female tennis pros are generating Significant sales for athletic apparel firms, reports FN. Athletic apparel marketers say that what female tennis stars wear--both on- and off the court--has a major influence on women's athletic fashion and on...

Women's Soccer to be broadcast on PAX. (Sports/Fitness).(Women's United Soccer Association signs contract with Paxson Communications)(Brief Article)
January 1, 2002... The Women's United Soccer Association (WUSA) has signed a two-year agreement with Paxson Communications for the broadcast of WUSA games on PAX cable TV station, reports the Associated Press. PAX will broadcast 22 games live on Saturday...

Childcare in high demand despite recession. (Business/Industry).(Brief Article)
January 1, 2002... While the impact of the current recession is being felt across most industries, the market for childcare remains steady, and is even enjoying modest growth, reports The New York Times. In fact, owners of childcare facilities believe tough...

Women get a better deal on cars online. (Automotive).(Brief Article)
January 1, 2002... Buying a car on the Internet levels the playing field for women shopping for new cars, according to a study by researchers at Yale University and the University of California at Berkeley. In offline sales transactions, women pay .2% more than...

Tween girls stigmatize obese peers. (Youth).(Brief Article)
January 1, 2002... Obese children are considered less likeable by their peers, and girls place a stronger emphasis on appearance related factors than boys do, according to psychologists at Rutgers University and the University of Pennsylvania. When 10-11-year-old...

Boys think women should be drafted, too. (Youth).(Brief Article)(Statistical Data Included)
January 1, 2002... Boys favor women being required to register for a military draft, while girls are against it, according to an online poll (of a self-selected sample) conducted in November and December 2001 by Scholastic. Six in 10 male respondents (61%)...

Women are stressed from terrorist attacks. (Human Behaviour).(Brief Article)
January 1, 2002... Women and girls are more likely than men or boys to have had a substantial stress reaction to the terrorist attacks on Sept. 11, according to a RAND study published in the New England Journal of Medicine. Half of U.S. women surveyed (50%)...

Women prefer brains over beauty in men. (Opinion).(Brief Article)(Statistical Data Included)
January 1, 2002... Women prefer intelligence over looks in men they'd consider dating, according to a McPheters & Co. poll for Stuff magazine. Eight in 10 women age 18-34 (81%) say intelligence matters most, while 14% care most about looks, and 5% are most...