Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2009

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2009

Numbers don't lie: a closer look at the historical data confirming women's grip on the purse strings.
February 1, 2009... You've heard it before, but how true is it: Women determine 80% of a household's total consumption, making the purchase decisions on everything from packaged goods to cars and building materials for home improvement. The estimate has a...

Women's life priorities.(FAST FACT:)(Table)
February 1, 2009... Children, education, marriage, and career, in that order, define a woman's priorities, according to a survey conducted by NBC Universal and Meredith. [GRAPHIC OMITTED] WOMENS" TOP LIFESTYLE PRIORITIES Having children ...

Valentine's Day marketing: an unbalanced proposition.(EDITOR'S NOTE)(Brief article)(Column)
February 1, 2009... Is there a holiday more divisive than Valentine's Day? Seriously. As a broad generalization, women--at least those in relationships--look forward to February 14 with anticipation of something like a child at Christmas. Single women, on the...

Comedian Sarah Haskins on spoofing women-specific ads and speculating on new 'target-rich' environments for her barbs.(questions & answers)(Interview)
February 1, 2009... Every Thursday cable network Current TV airs infoMania, a weekly television show that, a la The Daily Show, takes a humorous look at the media. One of the more popular segments, Target Women, examines the often-ridiculous way the media reaches...

Parenting mag splits into two.(questions & answers)
February 1, 2009... The Parenting Group is splitting Parenting magazine into two more targeted titles, Parenting Early Years and Parenting School Years. Parenting Early Years--with a circulation of 1.65 million--will cover infants, toddlers, and preschoolers....

Advertising and promotion tie-ins.
February 1, 2009... AUTOMOTIVE Lexus Lexus introduces LStudio, a lifestyle and Keith Dahl entertainment broadband video channel MarketingManager featuring several female-targeted 19001 S. Western Ave., ...

Quinces collection sparkles at Gordon's.(news and perspectives)(Brief article)
February 1, 2009... Gordon's Jeweler's, a Zale company, offers a Quinceanera Collection of jewelry designed to celebrate a girl's 15th birthday. Customers can find the collection by selecting "Quinceanera" from the "gift occasion" menu on the website. One item in...

Tween website launches via mom.(news and perspectives)
February 1, 2009... Moms are the initial target to spread the word about GirlAmbition.com, the recently launched subscription based website aimed at girls aged 6-12. The website--promoting online safety and positive self esteem--reached out to 150 "connected" PTA...

ANTM Struts into wal-mart.(news and perspectives)
February 1, 2009... CBS Consumer Products launches an exclusive clothing and accessories line based on America's Next Top Model at Wal-Mart. The fashion-forward collection aimed at teens and young adults includes sleepwear, bags, hats, fragrances, and room decor....

Ethically challenged.(AROUND EPM)
February 1, 2009... Nearly half of male high school students (48%) believe that a person has to lie or cheat in order to succeed in life, compared to 33% of female students. Male students are also more likely than female ones to place more importance on being rich...

Natural beauties.(AROUND EPM)
February 1, 2009... More than seven in 10 women (71%) are interested in green, eco-friendly makeup. That's second only to their interest in natural beauty products. Most women have used natural products, but only 26% have tried green products. (Research Alert,...

Haircare.(AROUND EPM)
February 1, 2009... Black women (77%) are more likely than women overall (68%) to tell their stylist when they don't like something about their hair. On average, 56% of Black women have been going to their stylists for more than a year. Four in 10 (41%) say the...

Women waste six hours of their work day.(research on women)
February 1, 2009... The average woman wastes around 5.6 hours of her eight-hour workday, according to consulting firm Energized Solutions and Women's Health magazine. Women receive one intrusion every seven minutes, each lasting about five minutes....

Moms' ideal take out meal features Chicken, Mashed potatoes and a reasonable price.(research on women)
February 1, 2009... Underscoring the current economic climate, quality food at a good price is the most important factor in purchasing food to take home (55%), followed by a variety of tasty food for the entire family (31%), and quality food served quickly (14%),...

Companionship, love will keep us together.(research on women)(Survey)(Brief article)
February 1, 2009... Women are slightly more likely than men to cite a commitment to their marriage vows as a reason their marriage has lasted (64% vs. 59%), according to Parade magazine. However, both genders list companionship and deep love as the primary reasons...

Women business owners optimistic for 2009.(research on women)
February 1, 2009... Nearly six in 10 women business owners (58%) anticipate their organizations' revenues will grow in 2009, according to Chubb Group of Insurance Companies and the Women Presidents' Organization. Also: * 44% don't expect difficulty in...

Marketers on the move.(Brief article)
February 1, 2009... USA Network reorganizes its consumer, digital, and strategic marketing units into a single division led by Alexandra Shapiro, SVP Brand Marketing and Digital (212-644-4407). Shapiro was VP Consumer Marketing and Brand Strategy. Reader's...

Conference calendar.(Brief article)(Calendar)
February 1, 2009... Marketing to Women Summit. March 20-22, 2009, Chicago, IL. CONTACT: Women's Council of Realtors, 800-245-8512; wcr@wcr.org; www.wcr.org. Really Awesome Women in Real Estate. March 25-27, 2009, Savannah, GA. CONTACT: Real Estate...

In faltering economic climate, men and women part on key concerns.(research on women)(Brief article)
February 1, 2009... Women (69%) are most commonly concerned about keeping up with the rising costs of food and energy during the down economy, while men (52%) are most commonly concerned about the potential failure of the economy, according to BIGresearch. ...

Despite positive outlook on future, moms rethink household management habits.(research on women)
February 1, 2009... A slight majority of moms (51%) believe their financial situation won't change in the coming year, while 33% are cautiously expressing confidence in seeing a clear path for improving their situation, according to advertising agency Allen &...

Household income affects moms' gravitation to various online tools, games.(research on women)
February 1, 2009... Most moms take care of various chores and needs online--they email their children an average of one and a half times a week, for example--but their likelihood of doing so varies based on household income. Moms with a household income of...