Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2008

From OTC Sellers to surgeons, healthcare marketers target women to achieve growth.
February 1, 2008... When the American Cancer Society wanted to encourage men to get screened for colorectal cancer, the organization didn't craft an ad campaign aimed at men. Instead, it developed TV ads aimed at women. The spots featured a middle-aged man...

Moms are still shopping.(FAST FACT)
February 1, 2008... Even as the economic signs worsen, many moms say they are still shopping. Mom Matters, a monthly poll by Parenting magazine, finds that while some have cut back, just over half are still hitting the stores. What else are moms up to? See...

Chief Boo Boo Officer.(pharmaceutical companies' marketing to women)(Editorial)(Brief article)
February 1, 2008... "Are there any Band-Aids in the house?" That call echoes through my home on a regular basis. And it could be my 8-year-old, my 12-year-old, even my husband. It's not as if any of them is confused about the fact that Band-Aids are stored in...

Similac introduces new packaging.(marketing to moms)(Brief article)
February 1, 2008... To help moms on the go, baby formula brand Similac rolls out new ready to feed packaging which requires no mixing, measuring or prepration. The 8-oz bottles are nipple-ready, reclosable plastic bottles sold in six packs. To promote the new...

MommyTalk.com ties with charity.(marketing to moms)
February 1, 2008... As part of its program to drive repeat visitors to its social network site, MommyTalk.com has partnered with charitable organization Project Night Night. Project Night Night serves homeless children, organizing and delivering blankets,...

Cozi brands with Hasbro, Meredith.(marketing to moms)
February 1, 2008... To reach more stressed-out moms with its family organization software, Cozi inks deals with Hasbro and Meredith to offer co-branded versions of the technology. Cozi-Hasbro Edition will feature many of the common organizational tools such as...

Oh Mama links to Feed the Children.(marketing to moms)(Vincent Food Industries Inc.)(Brief article)
February 1, 2008... Vincent Foods, maker of Oh Mama nutrition bars, teams with Feed The Children in a year-long fundraising and promotional effort. Visitors to the Oh Mama website will be asked to donate and share ideas on how to contribute to Feed the Children....

Cars.com courts mobile moms.(mobile service marketing to mothers)(Brief article)
February 1, 2008... Cars.com makes its mobile service more appealing to moms by adding reviews from Motherproof.com, a site devoted to what moms want in a vehicle. Motherproof info is already available to users of Cars.com original website. Now, that data is part...

Nissan unveils family concept car.(marketing to moms)
February 1, 2008... At the 2008 North American International Auto Show in Detroit, Nissan displayed its latest design for the ultimate family vehicle, with several features designed with mom in mind. The Nissan Forum targets families with older children and is...

Advertising and promotions monitor.
February 1, 2008... FOOD/BEVERAGES Campbell Soup Company Kelly Berrie Business Director, Wellness Team 1 Campbell Place Camden, NJ 08103 856-342-4800 www.campbellsoupcompany.com Teams with the American Heart Association to...

Facts about women.(news you can use: facts and figures)
February 1, 2008... In honor of National Women's History Month (March) the U.S. Census Bureau releases aggregate data from a variety of reports including: 153.6 million: The number of females in the United States as of Oct. 1, 2007. The number of males is...

All around EPM.(news you can use: facts and figures)
February 1, 2008... The following is a sampling of stories about women running in MTW sister publications. Women Sell On Race And Gender Does choosing a spokesperson from a particular ethnic group cut your product off from the mainstream market? Not if...

Moms mull money.(research on women)(women's financial fitness)(Brief article)
February 1, 2008... While many make New Year's Resolutions and head for the gym, a survey by Countrywide Bank finds women--especially moms--are more concerned about their financial fitness. The survey notes that more women than men worry about their finances. ...

What moms want.(research on women)(gift for mothers)(Brief article)
February 1, 2008... Thinking of buying mom a thank you gift? No chocolate or flowers, please. A survey by Eureka's Spa at Personal Choice finds moms are looking for the experience gift. Top Five Dream Gifts: * A spa day. Manicures, pedicures, massage,...

Gender and the race for president.(research on women)
February 1, 2008... What role does gender play in the presidential election? Most Americans claim to be gender-neutral when it comes to their voting plans, but a study by New York Women in Communications finds men and women are influenced differently by the gender...

What women watch on TV.(research on women)(Brief article)
February 1, 2008... Quiz for media planners: you want to target women, which spot should you buy--the NFL or a soap opera? The answer may surprise you. Women are more likely to watch sports than they are soap operas, says BIGresearch. There are some...

Women losing IT ground.(research on women)(information technology)(Brief article)
February 1, 2008... Use of technology is booming but female participation in the IT world is not following suit. A study by The National Center for Women & Information Technology finds women in tech are losing ground. Among the results: * Among the Fortune...

Women rock the vote.(research on women)(Brief article)
February 1, 2008... Hillary Clinton's presence in the presidential election campaign is having an affect not only on women now but on what they want for their daughters. Most women say they've never considered running for office themselves, but three out of five...

Diamonds still a girl's best friend.(research on women)
February 1, 2008... When it comes to getting engaged, the rock still rules. Women would prefer men spend on the diamond rather than on the proposal setting, women tell Robbins Brothers, a retail jewelry chain. Most popular inexpensive proposal setting: the park....

Work/family balance boosts business.(research on women)(Brief article)
February 1, 2008... Employees want the next president to do more to improve work/family balance. Although workplace flexibility is often seen as a women's issue. Men also see the issue as a key business priority, says consulting firm Work+Life Fit. Among the...

Women top men in coping skills.(research on women)(Brief article)
February 1, 2008... The winter blues impact men and women. Women take more proactive steps to cope with the seasonal emotional swings, according to Pharmavite. Among the results: * Just over two-thirds of women turn to relaxation to cope with feeling...

Moms give more thought to nutrition.(research on women)(Brief article)
February 1, 2008... Now more than ever, Moms are considering the nutritional content of the foods they buy for their children. Pasta maker Ronzoni finds moms report thinking more about nutritional issues than they did in the past and spending more time reading...

Turner Sports promotes Janet Abbazia to VP Event Marketing.(marketers on the move)
February 1, 2008... Turner Sports promotes Janet Abbazia to VP Event Marketing. Abbazia, formerly Director Event Marketing, will continue to oversee event marketing and hospitality efforts for the organization. Phone: 404-827-1700.

Teen content provider Channel One names Angela Hunter SVP and Executive Producer of Channel One News.(marketers on the move)
February 1, 2008... Teen content provider Channel One names Angela Hunter SVP and Executive Producer of Channel One News. Hunter was previously an independent producer. Phone: 212-244-4307.

Online girls entertainment site Stardoll names Shant Tutunjian Integrated Marketing Manager.(marketers on the move)
February 1, 2008... Online girls entertainment site Stardoll names Shant Tutunjian Integrated Marketing Manager. He was previously Marketing and Sponsorship Administrator at GSN. Contact: info@stardoll.com.

Golf Digest promotes Karen Elyse to Executive Director of Events and Sports Marketing.(marketers on the move)
February 1, 2008... Golf Digest promotes Karen Elyse to Executive Director of Events and Sports Marketing. She previously held the title of Director. Phone: 212-286-2860.

The about-to-relaunch Success magazine names Deborah Heisz Editor-in-Chief.(marketers on the move)
February 1, 2008... The about-to-relaunch Success magazine names Deborah Heisz Editor-in-Chief. Heisz joined VideoPlus, parent company of Success, in 2004. Phone: 1-877-282-5354.

Wenner Media appoints KerryAnn Brennan Advertising Services Director, working with Rolling Stone, Us Weekly and Men's Journal.(marketers on the move)
February 1, 2008... Wenner Media appoints KerryAnn Brennan Advertising Services Director, working with Rolling Stone, Us Weekly and Men's Journal. She was previously Ad Services Manager at Us Weekly. Phone: 212-484-1616.

Comcast Network Advertising Sales promotes Holly Miller to VP Advertising Sales for the central region of Comcast Networks.(marketers on the move)
February 1, 2008... Comcast Network Advertising Sales promotes Holly Miller to VP Advertising Sales for the central region of Comcast Networks. Miller will oversee Chicago, Minneapolis, Dallas and Houston ad sales. Phone: 215-665-1700.

Warner Bros. Worldwide Television Marketing promotes Sonia Borris to SVP-Marketing and Operations.(marketers on the move)
February 1, 2008... Warner Bros. Worldwide Television Marketing promotes Sonia Borris to SVP-Marketing and Operations. Phone: 212-484-8000.

Warner Bros. Pictures names Sue Kroll President World Marketing, a new position.(marketers on the move)
February 1, 2008... Warner Bros. Pictures names Sue Kroll President World Marketing, a new position. Kroll was previously President International Marketing for Warner Bros. Pictures. Phone: 818-954-7360 MTW welcomes news of marketing and advertising personnel...

Conference calendar.(Brief article)(Calendar)
February 1, 2008... Asian Women In the Culinary Arts, February 11, New York, NY. Contact: Asian Women In Business, 212-868-1368, www.awib.org/content_frames/events.html 3rd Annual Black Enterprise Women of Power Summit, February 13-16, Palm Springs, CA....