Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2007

Media companies expand offerings and adopt New Marketing strategies to appeal to busy moms.
February 1, 2007... When the Charleston, SC Post and Courier newspaper wanted to boost subscriptions and reduce churn among its readership, it launched a print and television advertising campaign. Target market: moms. The series of ads took a grassroots feel....

Leagues court female fans.(SPOTLIGHT ON SPORTS)(sports marketing to women)
February 1, 2007... When Jamie McCourt, Vice Chair and President of the Los Angeles Dodgers, first proposed a marketing program aimed at women, the initial reaction was polite incredulity. "Most said 'You've got to be crazy,'" recalled McCourt. But she...

Wandering eyeballs.(marketing to mothers)(Brief article)
February 1, 2007... I have three magazines on my bedside table. I'm going to read them tonight. Unless my son needs help with his homework, then I'll read them tomorrow. Unless "Grey's Anatomy" is a new episode, then I'll read them in two days. Unless my editor...

"Design your own baby shoes" site debuts.(marketing to moms)
February 1, 2007... Parents prepared to cherish baby's first shoes can now participate in the design process. A new tool offered by Preschoolians Inc. lets users log on to a web site and choose from among 50 styles and 27 colors to design baby's shoes or slippers....

DVD teaches parents Baby Language.(marketing to moms)
February 1, 2007... A new DVD set is available that offers parents a chance to better understand their infants' cries. The Dunstan Baby Language DVD provides lessons that teach a parent or caregiver how to decode a baby's cries--for example, learning to...

New baby content for Amazon.com.(marketing to moms)(partners with BabyUniverse)(Brief article)
February 1, 2007... Amazon.com inks an agreement with BabyUniverse to bring content on pregnancy to the Amazon Baby marketplace. ePregnancy.com and PoshCravings.com, both sites owned by BabyUniverse, will supply content for Amazon to use in its section targeting...

Hasbro and Reebok team up for sneakers.(marketing to moms)(Reebok International Ltd.)
February 1, 2007... Targeting parents of toddlers, Hasbro joins forces with Reebok to create a line of Play-Doh branded sneakers. The sneakers are designed for toddlers ages one to three. They are equipped with gel-cushioning heels, soles designed for proper foot...

Baby Bee Bright launches pre-natal MP3.(marketing to moms)
February 1, 2007... MP3 technology is being leveraged to deliver a new form of pre-natal learning. Baby Bee Bright launches an education system designed to be used by expectant moms for baby in utero. The new design uses MP3 technology and contains more than four...

Butterbaby melds affordability and fun.(marketing to moms)
February 1, 2007... Butterbaby Infant Apparel expands its operations, with 17 new designs targeting moms who want fun clothing for their infants at affordable price points. The tee shirts and onsies retail for about $25 and are made of 100% cotton. Many feature...

Essie unveils nail color for mom.(marketing to moms)
February 1, 2007... Nail care company Essie joins with ModernMom.com to launch a limited edition nail polish targeted to moms. Modern Mom by Essie is a subtle sheer hue with a hint of pink designed to compliment a variety of skin tones and provide a versatile look...

How women buy lingerie.(research on women)
February 1, 2007... Lingerie may benefit from its specialized amorous imagery, but a study by Anderson Analytics for online retailer GigisCloset.com suggests the garments are bought for far more mundane reasons. Top reasons women shop for lingerie: * To...

What Gen Y women want.(research on women)(Brief article)
February 1, 2007... The emerging generation of women in the workplace expect to balance job and family, professional and personal goals throughout their lives. The Lifetime Television Women's Pulse Poll finds Gen Y women to be highly ambitious, but expecting...

Women-owned businesses on the rise.(research on women)(Brief article)
February 1, 2007... Majority women-owned firms are growing at a rate nearly twice the U.S. average. But a new study by The Center for Women's Business Research also finds location is key to success for female entrepreneurs. Among the trends: *...

Women gain political clout.(research on women)(Brief article)
February 1, 2007... As the 2008 presidential campaign takes its first public steps, voters are already giving an edge to women in many categories. A poll by Lifetime Television finds that both men and women see women moving into more leadership roles. Among...

Gender differences turn up in TV.(research on women)(Brief article)
February 1, 2007... Men and women may like different television shows, but they have many similar tastes when it comes to television advertising. A TV Land study of Baby Boomers finds a gender split when it comes to content, but agreement during the commercial...

For female shoppers, price matters.(research on women)(Brief article)
February 1, 2007... Women would rather save money than time when shopping. A study by Consumer Reports National Research Center finds most consider getting the best price a key priority when shopping for a variety of goods and services. Among the results: ...

Work/life balance is not just a mom issue.(research on women)(Brief article)
February 1, 2007... Finding a balance between work and family demands is an issue for the vast majority of workers. But many workplaces continue to stereotype it as a "mom" issue and therefore, not of concern to the broader corporate entity. A survey by Work+Life...

Mediaedge.(MARKETERS ON THE MOVE)
February 1, 2007... Mediaedge:cia names Tania Villalon Account Director for MEC Bravo. Villalon was previously with del Rivero Messianu DDB. Phone: 212-474-0554

Beth Goss.(MARKETERS ON THE MOVE)
February 1, 2007... Beth Goss is named EVP of Ad Sales, Marketing and Enterprises at Cartoon Network. Phone: 212-484-8000

Telemundo.(MARKETERS ON THE MOVE)
February 1, 2007... Telemundo names Susan Solano SVP of Consumer Marketing. Phone: 305-884-8200.

EVP and GM.(MARKETERS ON THE MOVE)
February 1, 2007... Jennifer Caserta is named EVP and GM of Fuse network. Previously, she was SVP of Marketing at IFC. Phone: 212-324-3400

Esquire as Associate Publisher of Advertising.(MARKETERS ON THE MOVE)
February 1, 2007... Marcia Kline joins Esquire as Associate Publisher of Advertising. She was previously with Conde Nast. Phone: 212-649-4020

Jumpstart Automotive Media.(MARKETERS ON THE MOVE)
February 1, 2007... Jocelyn Wong joins Jumpstart Automotive Media as West Coast sales manager. She was previously with IGN/Fox Interactive Media. Phone: 888-293-5668

Conference calendar.
February 1, 2007... Power Summit, Phoenix, http://www.blackenterprise.com/wps Feb. 26-27, Annual Global Marketing Summit, Myrtle Beach, SC. http://www.wtgmarketingsummit.com Feb 28, 3rd Annual Best Companies for Women of Color Multicultural Town Hall, Los...

New DVD touts pelvic health.(new campaigns and products alert)(Total Control: A Pelvic Wellness Program for Women)(Brief article)
February 1, 2007... Funded by a grant by Pfizer Pharmaceuticals, the Women's Health Foundation is producing a DVD and booklet called "Total Control: A pelvic wellness program for women." The DVD content covers topics such as ways to flatten abs, improve sex and...

Safeway funds mobile mammograms.(new campaigns and products alert)(Seattle Cancer Care Alliance)(Brief article)
February 1, 2007... A mobile mammography clinic launches this year, run by the Seattle Cancer Care Alliance and funded by a grant from Safeway Inc. The mobile clinic features up to date equipment, including the ability to transmit mammograms via satellite to...

Chewable birth control pill debuts.(new campaigns and products alert)
February 1, 2007... Warner Chilcott launches the first birth control in chewable tablet form. Femcom Fe comes in spearmint flavor and is the only FDA-approved chewable birth control pill. Studies show a primary reason birth control pills fail is that almost half...

Relationship guru offers text advice.(new campaigns and products alert)(Matt Titus )(Brief article)
February 1, 2007... Taking matchmaking mobile, relationship expert Matt Titus unveils a new service, Text in the City, which delivers advice on dating and relationship etiquette to cellphones and other mobile devices. The lighthearted but honest daily info will...

Dove invites real women again.(new campaigns and products alert)
February 1, 2007... Building on its successful use of "real women" in its ads, Dove is again tapping its consumer base for advertising help. The company is running a contest, asking women to make their own 30-second commercials for Dove Cream Oil Body Wash. The ad...

New gift catalog offers charity option.(new campaigns and products alert)
February 1, 2007... World Vision, a Christian humanitarian organization, launches a unique catalog designed to harness the charitable instincts of shoppers and funnel much-needed gifts to women and girls in poverty around the world. The Girls and Women Gift...

Women's gym inks supplement deal.(new campaigns and products alert)(Contours Express and Chicken Soup sign deal)(Brief article)
February 1, 2007... Contours Express, the all-women circuit training gym, inks an agreement with Chicken Soup for the Soul Supplements to provide gym-goers with access to the line of vitamins and nutritional boosters. The supplements include shakes and formulas...