Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2006

Trends to watch in 2006: holistic health mingles with luxury, and boomers redefine maturity.
February 1, 2006... Trends to watch in 2006 include the increasing convergence of luxury, spirituality, and holistic health in the travel, fitness, and health & beauty arenas; changes in the perception of aging and in how marketers promote products and services to...

Women dominated online holiday shopping in 2005.(SHOPPING FROM HOME)
February 1, 2006... Female online shoppers outnumbered males in holiday 2005, according to a study by WebSurveyor. Female online shoppers in all age groups say they prefer the Internet to traditional retailers, and women age 18-40 are more likely than men to say...

Don't overlook the underdog.(Brief Article)
February 1, 2006... When I read a research study that groups female consumers into segments according to attitudes and behavior, there's always at least one segment that strikes me as the underdog. In the Frank About Women study for More magazine on page 12, it's...

Women's theater series offers chance to interact with celebrities.(CASE STUDY)
February 1, 2006... Women age 50-75 are the core audience for Unique Lives & Experiences, an interactive lecture series that brings major movie stars and other prominent personalities to theaters throughout the U.S. and Canada. The series, which began in 1992,...

Most employed moms work in third trimester.(marketing to moms)
February 1, 2006... Women are working further into their pregnancies these days, and the older a mom is at her first pregnancy, the more likely she is to work, according to a new report from the U.S. Census Bureau. More than eight in 10 (85%) working moms worked...

Moms face discrimination in hiring and promotion.(marketing to moms)
February 1, 2006... Mothers are discriminated against in the workplace in several ways, according to researchers at Cornell University. In an experiment which had male and female study participants rate the (fictional) application materials of equally qualified...

Advertising & promotions monitor.(Advertisement)
February 1, 2006... advertising & promotions monitor CARDS/GIFTS Hallmark Cards A Valentine's Day-themed Harry Faber Sweetest "Sweet Heart" Contest GM, Hallmark Flowers invites consumers to...

Bally licenses for women's apparel.(EXERCISE/FITNESS)
February 1, 2006... Health club chain Bally Total Fitness launches a line of women's sports bras and other athletic apparel through a licensing arrangement with clothing manufacturer FAM LLC. The first product in the collection is a sports bra, which arrived in...

Two Hearts adds Lee Maternity Jeans at Sears.(CLOTHING/ACCESSORIES)
February 1, 2006... The Two Hearts Maternity department at Sears introduces two exclusive styles of maternity jeans by Lee Jeans. Both are designed to fit pregnant women without the need for stretch panels. One style is embellished with amber-colored rhinestones,...

Supplements aimed at boosting fertility.(FOOD/BEVERAGES)
February 1, 2006... IVFonline introduces FertileAge, a dietary supplement designed to help combat age-related infertility. The company offers specialized formulations for women and men. The women's product includes fertility-enhancing ingredients such as...

Startup offers hip urban diaper bags.(FAMILY)
February 1, 2006... Startup O Yikes! introduces the Slingback Diaper Bag, a hip, urban messenger-style diaper bag that comes with insulated bottle holder, diaper changing pad, toiletries bag, and baby wipes case. The bag is also available Ready-to-Go: prepacked...

Footcare line designed for female feet.(HEALTH/BEAUTY AIDS)
February 1, 2006... Implus Footcare's Sof Sole brand introduces Sof Sole Energy, a line of footcare accessories designed specifically for women. Products include performance and gel-cushioning insoles, technical and "sport-fusion" socks, and footcare products for...

Website offers info on breast surgeries.(HEALTHCARE/MEDICAL)(Brief Article)
February 1, 2006... The American Society for Aesthetic Plastic Surgery (ASAPS) and the American Society of Plastic Surgeons (ASPS) partner to launch Breastimplantsafety.org, a website offering information on breast cosmetic procedures including breast...

Boomers are changing the way we think about aging.
February 1, 2006... Boomer women are the invisible elephants in the room right now, and marketers are just beginning to wake up to the need to target this group directly. As of 2005, women made up 51% of the 78.2 million Boomers in the U.S., according to the U.S....

Churches, synagogues try new spins on yoga.(RELIGION/SPIRITUALITY)(Brief Article)
February 1, 2006... Christian churches and Jewish synagogues are offering their own takes on yoga classes, with their own prayers and some renamed poses, reports the Washington Post. Practitioners of traditional yoga are divided on whether the practice helps...

More women are choosing their rings.(FAMILY)(Brief Article)
February 1, 2006... Women are becoming more actively involved in choosing their engagement rings, reports the Chicago Tribune. With the trend toward later marriages, many brides want their rings to reflect their own well-established sense of personal style. While...

Self-help books rely on female readership.(PRINT MEDIA)
February 1, 2006... The market for self-help books that deal with romantic relationships is growing, but its readers are still almost entirely female, reports the Hartford Courant. Sales figures from Barnes & Noble, quoted in the article, indicate that women make...

Program trains female auto mechanics.(AUTOMOTIVE)(Brief Article)
February 1, 2006... A training program for auto mechanics in the South of France is currently training an all-female crew, with the ultimate aim of equipping them to open their own garage, reports BBC News. The director of the training course says the women are...

Women's private-label spurs Penney's growth.(RETAIL/SERVICE SECTOR)(J.C. Penney Corporation Inc.)(Brief Article)
February 1, 2006... Fresher, trendier women's private-label clothing is helping JC Penney achieve a significant turnaround in what is generally regarded as a difficult market for mid-tier department stores, reports BusinessWeek. The company is applying...

Transportation services have eyes on Boomers.(MATURE MARKET)(Brief Article)
February 1, 2006... As the large Boomer population begins to enter its 60s, programs offering transportation for older adults are proliferating, reports The Wall Street Journal. Older drivers tend to have higher crash rates than other adults, and the number of...

Few firefighters are women.(WORKFORCE/EMPLOYMENT)(Brief Article)
February 1, 2006... Female firefighters are still relatively rare--women make up just 2.5% of firefighters nationwide, reports The New York Times. The profession is viewed as less female- friendly than the police force or emergency medical services, partly because...

Most women over 50 need more calcium.(Brief Article)
February 1, 2006... More than eight in 10 postmenopausal women (85%) don't get enough calcium in their diets, according to the Osteoporosis Research Center at Creighton University Medical Center. Study participants consumed an average of 727 mg of calcium daily,...

Conference calendar.(Brief Article)(Calendar)
February 1, 2006... Venture Connections, February 13, 2006, Hilton La Jolla Torrey Pines Hotel, La Jolla, CA. Women in Technology International (WITI) hosts this networking event, which is designed to help female entrepreneurs link up with venture capitalists and...

Women strive for, but struggle with, weight loss.
February 1, 2006... Losing weight is still a chief concern for many women, especially at the beginning of a new year. A survey of UK women for Tescodiets.com (the UK branch of eDiets.com) finds that more than nine in 10 women (95%) would rather be slim than have...

Women over 40 are active, curious, vibrant.(MATURE MARKET)
February 1, 2006... Women age 40 and over outnumber those age 20-39 by 71%, according to Census data cited by More magazine. A Frank About Women study commissioned by More finds that women age 40-60 spend an average of $2,500 per month on new products. More than...

Businesswomen negotiate for money, support.(WORKFORCE/EMPLOYMENT)(Brief Article)
February 1, 2006... Contrary to previous studies and the thesis of bestseller Women Don't Ask, middle and senior-level businesswomen are highly likely to negotiate for certain changes when considering a new job or major project, according to a survey of female...