Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2005

Women are the growth factor as videogaming becomes a mass medium.
February 1, 2005... Last year's inaugural Women's Game Conference focused media and industry attention on women as consumers of and developers for videogames. The common perception is that the industry has long ignored the women's market, and that female consumers...

More women like women than men like men.(The Fairer Sex)
February 1, 2005... Women like women more than men like men, despite men's preferred status in society, according to researchers at Rutgers and Purdue universities. Women's preference for women is 4.5 times stronger than men's preference for men; men are in fact...

It's all about the mix.(Editor's Letter)(factors of a positive shopping experience)(Brief Article)
February 1, 2005... Market research is taking more of its cues from psychology these days, and it's no wonder--in a hugely competitive retail climate, and a fragmented, crowded marketing landscape, understanding what goes on in female consumers' minds is critical....

Women do less price research before buying used cars.(Automotive)(Brief Article)
February 1, 2005... Women are less likely than men to research prices thoroughly before buying used cars, according to Consumer Reports' Auto Price Service. While 69% of women say they used a variety of sources to research used car prices before buying, 86% of men...

Women want home-related holiday gifts.(Consumer Spending & Attitudes)(Brief Article)
February 1, 2005... Gifts related to their homes were women's top choices for the 2004 holiday season, according to a survey by Frank About Women. Almost one in five (18%) said they wanted appliances, home improvements, tools, or housewares for the holidays....

Women's market segments and mindsets to be highlighted at M2W conference.(Brief Article)
February 1, 2005... Marketing to African American women, moms, and women over 50 are a few of the topics to be explored at M2W: The Marketing to Women Conference, April 18-19, 2005, Chicago, IL. In other sessions, Martha Barletta, CEO of the Trend-Sight Group,...

Women say laundry rooms should handle multiple tasks.(Home/Housing)
February 1, 2005... Women are pining for nicer-looking laundry rooms, according to a Sears, Roebuck survey of female homeowners who own washers and dryers. More than half (55%) crave laundry-room makeovers, and 70% don't enjoy the time they spend in their laundry...

Advertising & promotions monitor.
February 1, 2005... ADVERTISING & PROMOTIONS MONITOR FOOD/BEVERAGES Slim-Fast Foods Promotes its Slim-Fast Optima Terry Olson Diet with a revamped website, a GM and VP of Marketing ...

Video-on-demand channel targets moms.(Entertainment)(Alpha Mom TV)(Brief Article)
February 1, 2005... Parenting startup Alpha Mom launches Alpha Mom TV, a 24-hour video-on-demand TV network distributed by Comcast and other cable operators. The channel will provide programming on health, nutrition, safety, and other childcare issues. ...

Show highlights struggles of plump star.(Entertainment)(Brief Article)
February 1, 2005... In March 2005, Showtime premieres "Fat Actress," an unscripted comedy series which follows the experiences of actress Kirstie Alley (playing a fictionalized version of herself) as she navigates the difficult waters of the entertainment...

Website helps moms quit smoking.(Family)(Brief Article)
February 1, 2005... Online parenting site BabyCenter launches a section of its website tailored to the needs of pregnant women who are trying to quit smoking. The Quitting Smoking During Pregnancy resource center offers objective evaluations of the safety and...

Startup offers mother-and-child swimsuits.(Clothing/Accessories)(Brief Article)
February 1, 2005... Aquaswimwear, a new company started by two stay-at-home moms, offers swimsuits for mothers and children, with an emphasis on matching mom-and-child swimwear. The adult designs are tailored to fit post-pregnancy bodies, with higher-than-usual...

Magazine addresses global women's issues.(Print Media)(Brief Article)
February 1, 2005... World Pulse, a magazine covering world issues from a women's perspective, launched in January. Published by non-profit organization World Birth Forum, the glossy quarterly covers international news, profiles of female leaders and activists,...

Women like security of concierge floors.(Travel/Tourism)(Brief Article)
February 1, 2005... Women are a key customer segment for hotel concierge floors, which are enjoying a resurgence in popularity, reports The New York Times. Interestingly, it isn't so much the prestige they want as the added security that keycard-access-only floors...

BLS plans to remove women from surveys.(Demographics)(Bureau of Labor Statistics)(Brief Article)
February 1, 2005... The Bureau of Labor Statistics is planning to stop gathering data on female workers, reports the Washington Post. The counts of female employees are part of the agency's monthly surveys of employer payroll records, and are being phased out due...

Women, men use different styles at work.(Workforce/Employment)(Brief Article)(Book Review)
February 1, 2005... When it comes to communication styles, women are more likely to be "pink people," and men are more likely to be "blue people," suggests a new book, titled Pitch Like A Girl: How A Woman Can Be Herself and Still Succeed, by management consultant...

Fake rings are trend among single women.(Human Behavior)(Brief Article)
February 1, 2005... Some single women have taken to wearing fake engagement rings as a means of deterring unwelcome advances from men, reports the New York Post. Women who wear the rings say that instead of weighing their words--too polite and they may be leading...

Older actresses bare more at awards show.(Mature Market)(Brief Article)
February 1, 2005... Fashions worn to the 2005 Golden Globe Awards were a mark of society's changing expectations of women over 40, reports The New York Times. The 40-something stars of "Desperate Housewives" all sported revealing, sexy gowns, and older...

Superheroines struggle for box-office kudos.(Entertainment)(Elektra)(Brief Article)
February 1, 2005... Movies featuring female superheroes have traditionally not been as successful as those focused on male superheroes, particularly in the comic-book-adaptation genre, reports The Wall Street Journal. The producers of Elektra hope to change...

Alzheimer's is particularly hard on women.(Healthcare/Medical)(Brief Article)
February 1, 2005... Alzheimer's disease affects women more strongly than men, reports Women's eNews. Not only are women more likely to be afflicted with the disease; they're also more likely to be taking care of a relative with Alzheimer's. Women's higher...

Alcohol protects women's cognitive abilities.(Healthcare/Medical)(Brief Article)
February 1, 2005... Drinking a little alcohol on a regular basis may protect women's cognitive abilities, finds a New England Journal of Medicine study by researchers at Harvard Medical School and Brigham and Women's Hospital, as reported by Reuters....

Word-of-mouth trumps TV ads when women shop for cars.(Automotive)(Brief Article)
February 1, 2005... Professional women say word-of-mouth (38%) and consumer research reports (36%) are the strongest influences on their vehicle-buying decisions, according to a survey of Women's Economic Club members. TV ads (14%) and the Internet (12%) are...

All About Women Consumers 2005 available soon.(Brief Article)(Book Review)
February 1, 2005... The all-new 2005 edition of All About Women Consumers includes essays by moms' market expert Maria T. Bailey and women's financial marketing veteran Teri Cavanagh, as well as an in-depth look at trends in the women's market by Editor Lisa Finn....

Women read to relax; men watch TV.(Human Behavior)
February 1, 2005... Twice as many women as men enjoy reading for leisure, while men are more likely to enjoy watching TV, according to a TNS survey on Americans' fitness and leisure habits for FitTV. Both women and men favor sedentary forms of leisure such as...

Time with girlfriends high on holiday lists.(Human Behavior)(Brief Article)
February 1, 2005... The vast majority of women make spending time with their female friends a priority during the winter holidays, finds a Harris Interactive survey for General Foods International beverages. Nearly three quarters (73%) of women age 25-55 make time...

Women are happier with TV than men are.(Entertainment)
February 1, 2005... Women are somewhat more satisfied with what's on TV than men are, according to a study by E-Poll. Furthermore, women's satisfaction with broadcast TV content has risen since last year, while men's has decreased. In July 2004, 45% of women...

More women than men feel elegant.(Opinion)(Brief Article)
February 1, 2005... Women are more likely than men to consider themselves elegant, according to a survey by Harris Interactive for watch manufacturer Longines. Three quarters of Americans believe elegance is learned, not inherent, and most consider it an attitude...

Conference calendar.(Calendar)
February 1, 2005... More Power to Her! Brand Champs Workshop, February 24, 2005, Rockefeller Center Plaza, New York, NY. Addresses marketing to women through storytelling. Contact: Fran Lytle; phone: 732-356-7036; e-mail: fran@brandchamps.com M2W: The...