Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2004

Taking stock of the year's progress: some leap forward, others evolve gradually.
February 1, 2004... While financial services, automotive, and health clubs are making strides to improve their marketing, sales, and customer service efforts for women, sometimes the hardest step seems to be recognizing the potential in the first place. When it...

New resource for the women's market from EPM.(All About Women Consumers, 2004 Edition)(Brief Article)(Book Review)
February 1, 2004... The preceding essay is excerpted from All About Women Consumers, 2004 Edition, which will be available soon. The all-new edition includes a year's worth of articles from MARKETING TO WOMEN, organized by subject and industry, along with...

Attention marketers: women are an important target for electronics.(Sitting on a Gold Mine)
February 1, 2004... The conventional wisdom that consumer electronics are "guy things" has eclipsed the reality of today's female electronics consumer, who is just as appreciative of technology's benefits as her male counterpart, according to a new study by the...

Advertising & promotions monitor.
February 1, 2004... ENTERTAINMENT HBO Olivia Smashum SVP Marketing & Business Development 1100 Ave. of the Americas New York, NY 10036 Phone: 212-512-1000 Website: http://www.hbo.com The cable channel's Black History Month...

Showtime debuts lesbian mini-series.(Entertainment)(Brief Article)
February 1, 2004... Showtime Networks recently debuted "The L Word," a mini-series about a group of lesbian women living in Los Angeles. A special screening of the premiere episode was held on board an Olivia Mexican Riviera cruise in late January. (Olivia Cruises...

OppenheimerFunds and MassMutual offer A Woman's Guide to Investing.(Finance)(Brief Article)
February 1, 2004... OppenheimerFunds and MassMutual Financial Group announce the publication of an expanded and updated third edition of A Woman's Guide to Investing. The new edition includes a greater focus on financial planning for female business owners and...

Calendar honors women in advertising.(Advertising/Marketing/)(Storyboards Online creates International Women of Advertising Awards Calendar 2004)(Brief Article)
February 1, 2004... Storyboards Online has created an International Women of Advertising Awards Calendar 2004, featuring twelve prominent U.S. and U.K. women who work in advertising. The names were derived from an Interactive Arts Services survey of art directors....

Catherine's offers apparel for sizes 28-38.(Clothing/Accessories)(Brief Article)
February 1, 2004... Plus-size apparel retailer Catherine's (a subsidiary of Charming Shoppes) introduces a line of Extended Plus Size clothing, in sizes 28-38, to be sold through its website Catherines.com. The line launched with a fall collection of almost 400...

Lane Bryant debuts plus-size swimwear.(Clothing/Accessories)(Brief Article)
February 1, 2004... Another Charming Shoppes chain, Lane Bryant, launches a new swimwear collection for plus-size women. The suits are designed using new fitting strategies, and available in sizes 14-28. Styles include trendy tankinis and skirtinis as well as...

More single women are buying homes.(Home/Housing)(Brief Article)
February 1, 2004... Single women make up a rapidly growing proportion of homebuyers, reports The New York Times. National Association of Realtors data cited in the article estimates that single women bought 21% of all homes purchased in 2003, up from just 18% in...

Female hunters want gender-specific gear.(Sports/Fitness)(Brief Article)
February 1, 2004... A women's hunting group is urging manufacturers of guns and hunting clothes to design more gear to fit women, reports the Dallas Morning News. Most women are still stuck with guns that are too large and clothes that need alterations, say...

Female execs shy away from term "power".(Human Behavior)(Brief Article)
February 1, 2004... High-ranking female executives are leery of being described as having power, even while most are comfortable wielding it, reports the Chicago Tribune. Part of the discomfort comes from a double standard that still paints women who act...

Single moms are growth market for travel.(Travel/Tourism)(Brief Article)
February 1, 2004... Single moms are an overlooked but burgeoning market for travel, reports eTurbo News. Agencies that specialize in booking vacations for single parents and their kids are springing up, and some tour companies are offering singleparent family...

Women buy electronics, but still get ignored.(Computers/Electronics)(Brief Article)
February 1, 2004... Although women now account for the majority of consumer electronics purchases, stores that sell such goods are still patronizing, ignoring, and offending them, reports the Associated Press. The few that have recognized the value of their female...

Computer stores are taking cue from spas.(Computers/Electronics)(new marketing strategy)(Brief Article)
February 1, 2004... Manufacturers of consumer electronics have begun opening their own freestanding stores, and they're doing so at least partly to appeal to women, reports BusinessWeek Online. The sleek, airy, well-staffed Apple store in New York City has become...

Hollywood wakes up to the 40+ woman.(Entertainment)(Brief Article)
February 1, 2004... "The older woman," writes Laura Holson in The New York Times, "... is this year's Hollywood 'It Girl," a phenomenon that represents a dramatic change from the movie industry's usual obsession with the teen-boy crowd. While female-led movies...

Heart disease in women often overlooked.(Healthcare/Medical)(Brief Article)
February 1, 2004... Although women are slightly more likely than men to die suddenly from a heart attack, they receive only about 20% of all cardiac defibrillator implants, reports The Wall Street Journal. Other lifesaving procedures such as angioplasties,...

Pregnant women are taking more drugs.(Healthcare/Medical)(Brief Article)
February 1, 2004... Pregnant women are increasingly asking for medication when they're ill, and physicians have begun rethinking conventional restrictions on taking drugs during pregnancy, reports the Chicago Tribune. Part of the shift in attitude has come through...

Women want to be shapely, not skinny.(Opinion)(Brief Article)
February 1, 2004... Body image is still a major issue for most women, but the physiques they aspire to are athletic, shapely, and "normal," rather than ultra-slim, according to a Harris Interactive survey for Weight Watchers International. More than six in 10...

Teen girls feel more stress than boys.(Youth)
February 1, 2004... Teen girls are 40% more likely than boys their age to experience stress on a regular basis, according to Mediamark Research. Nearly six in 10 girls age 12-19 (59%) say they always or sometimes feel stressed out, compared with 42% of boys....

Conference Calendar.(Calendar)
February 1, 2004... Mom Power 2004: Proven Strategies for Successfully Marketing To Today's Moms, February 24-25, Fairmoont Hotel, San Francisco, CA. Contact: International Quality & Productivity Center (IQPC); phone: 800-882-8684 or 973-256-0211; e-mail:...

Black women's spending power tops $300B.(Emerging Majorities)
February 1, 2004... African American women are a potent, but often over-looked, consumer group. They're almost twice as likely as other women to be heads-of-household (48.2% of Black households are headed by women, compared with 27.6% of Non-Hispanic White...

Young women bank online, click on ads.(Online)
February 1, 2004... Gen X and Y women are more likely than their male peers to bank or pay bills online, and to use the Internet to research financial products, according to the American Interactive Consumer Survey by The Dieringer Research Group. Nearly two...