Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2003

Harmonizing mind and body, representing women's reality are key trends to watch.(Editorial)
February 1, 2003... Trend forecasts are favored by marketers, manufacturers, service providers, and retailers because they provide guidance for developing and marketing products and services. But there's another layer to trend analysis that goes beyond identifying...

Trust is more crucial for women than for men. .
February 1, 2003... Among high net worth investors (those with personal assets of $5 million or more) equal proportions of women and men (53% of each) describe themselves as the primary decisionmakers for investments, according to the Center for Women's Business...

What's wrong with being called a "chick thing"? .(Editorial)
February 1, 2003... You may recall the Wall Street Journal story on the heterosexual man whose TiVo was convinced he was gay because of a pattern in his programming choices ("If TiVo Thinks You Are Gay, Here's How To Set It Straight," November 27, 2002). I just...

Marketing to women advertising & promotions monitor.
February 1, 2003... ENTERTAINMENT SOAPnet Sherri York VP Marketing 3800 W. Alameda Ave. Burbank, CA 91505 Phone: 818-569-7500 Website: www.soapnet.com The 24-hour soap opera channel (part of ABC'S Cable Networks Group)...

Martha's new magazine hits grocery aisles. .(Brief Article)
February 1, 2003... Martha Stewart Living is launching a new magazine devoted to recipes that can be assembled in 30 minutes or less, from common ingredients. The digest-sized publication, titled Everyday Food, will be sold in supermarket checkout aisles for...

Sara Lee launches holistic lingerie chain. .(Brief Article)
February 1, 2003... Sara Lee Corp. is unveiling a new lingerie chain called Inner Self. Products include intimate apparel, beauty products, aromatherapy and candles, and "relaxware" (a new term for loungewear or yoga wear). The stores are designed to offer a...

Gadzooks refocuses exclusively on girls. .(Brief Article)
February 1, 2003... Specialty clothing retailer Gadzooks has announced plans to refocus its business to concentrate exclusively on female teens, rather than on teens of both sexes. The reposition includes redesign of the retail space by FRCH Worldwide and new...

Website offers women a virtual hangout. .(Brief Article)
February 1, 2003... There.com launches as an online hangout offering socializing opportunities as well as virtual activities such as dune buggy races, hoverboard flying, and scavenger hunts. Users create an avatar--a cartoonish on-screen identity--and communicate...

Canon promotes camera as fashion item.(Brief Article)
February 1, 2003... Canon promotes its new Digital PowerShot s230 to young working women, a market it has not previously targeted. Print and TV ads portray the 3 megapixel Elph series camera as a chic fashion accessory, showing the camera dangling from a clothes...

Palm sells to more women via new venues. .(Brief Article)
February 1, 2003... In an effort to expand its customer base and create a more user-friendly image, Palm Inc. has started selling its handheld computers at retailers not traditionally tapped for computers and electronics, such as supermarkets, mass retailers, toy...

A gender guru offers insight.(Book Review)
February 1, 2003... The differences between women and men are always a fertile ground for discussion--in marketing and social contexts alike. In Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment, women's...

EPM Communications launches Marketing To Gays & Lesbians newsletter. .(Brief Article)
February 1, 2003... With an estimated $472 billion in spending power, gay and lesbian consumers are courted increasingly by companies from Bridgestone to IBM. To help subscribers stay abreast of how this market is developing, EPM Communications introduces...

Cameras are the new fashion accessory.(Brief Article)
February 1, 2003... A number of camera makers have begun marketing their products to women on the basis of aesthetics rather than purely function and convenience, reports The New York Times. Women are the key users of conventional cameras, and are fast becoming...

Antidepressant tested on shopaholics. .(Brief Article)
February 1, 2003... Compulsive shopping may be the next behavioral problem to be treated with antidepressants, report the Chicago Tribune and The Wall Street Journal. Afflicting almost exclusively women (13.5 million out of 15 million afflicted), compulsive...

Miller Lite 'Catfight' ad draws criticism. .(Brief Article)
February 1, 2003... A Miller Lite ad that parent company Anheuser-Busch describes as a "spoof of guys' fantasies," has been drawing criticism from TV viewers, reports USA Today. The commercial, which so far has aired on NFL playoff and college football broadcasts...

Debate on rights of unmarried couples. .(Brief Article)
February 1, 2003... A recently released report from the American Law Institute (ALI) that provides guidelines for lawyers and judges on how to handle unmarried domestic partnerships in court cases has sparked discussion and controversy, reports Salon.com. The...

Home-decorated clothes are chic, say teens. .(Brief Article)
February 1, 2003... The latest trend among young women is "do-it-yourself wear:" clothing that's been customized or acts as a canvas for individual expression, according to youth trend tracking agency Look-Look. Manifestations of the trend include painted-on or...

Women's hip accessory is an old men's suit. .(Brief Article)
February 1, 2003... Men's ties, hats, and suits are being appropriated by women's wear makers, reports the Dallas Morning News. Suit coats and trousers are being refashioned into handbags, with neckties for the straps. One handbag designer even offers custom bags...

For home improvement retailers, appealing to women is a competitive advantage. .
February 1, 2003... Several recent articles examine the home improvement industry's shift from a predominantly male target market to one that is more than half female. Forbes reports on Lowe's long-term strategy of designing its stores to suit the shopping...

Laundry rooms get a makeover. .(Brief Article)
February 1, 2003... Appliance manufacturer Whirlpool is testing a Family Studio concept, which transforms the laundry room into a combination family room and craft center with highstyle laundry machines as the centerpiece, reports The New York Times News Service....

Women like homemade gifts best. .(Column)
February 1, 2003... Women are more likely than men to prefer handmade gifts to store-bought ones, according to Scripps Networks. More than half of women (56%) would rather have a homemade gift than a store-bought one, compared with 46% of men who prefer homemade...

Women weightlifters start later than men. .(Brief Article)
February 1, 2003... Women who lift weights are more likely than their male counterparts to have gotten professional training in the proper use of the equipment, according to the American Academy of Orthopaedic Surgeons. Most women's traning comes from a health...

Most women want help managing finances. .(Brief Article)
February 1, 2003... Seven in 10 U.S. women say they need help managing their finances, according to a survey by the American Institute of Certified Public Accountants. Judging by their habits, they're right. Most women (76%) say they've got some credit card debt,...

Musco Family Olive Co. .(Brief Article)
February 1, 2003... * Half of women (50%) enjoy eating olives off their fingertips. (Musco Family Olive Co.; phone: 209-836-4600; website: http://www.olives.com)

Interep. .(Six out of 10 listeners to gospel radio stations are African American women.)
February 1, 2003... * Six out of 10 listeners to gospel radio stations are African American women. (Interep; phone: 212-916-0536;

Conference Calendar.
February 1, 2003... Marketing to High Net Worth Women, March 27-28, 2003, Allerton Crowne Plaza, Chicago, IL. Topics include Inherited Wealth Versus Created Wealth, Measurements, Marketing Messages That Resonate, Using The Internet To Retain High Net Worth Women....

More women than men like car shopping. .
February 1, 2003... Hold onto your hats, marketers. Contrary to expectations (including this editor's), it turns out that not only do some women actually enjoy shopping for cars at dealerships, but more women than men enjoy the car buying process, according to a...

Women buy lots of gifts--for themselves. .(Brief Article)
February 1, 2003... Though holiday bonuses may be designed to help workers afford those gifts for family and friends, many women do a bit of holiday shopping for themselves while they're at it, according to Euro RSCG Worldwide. A survey of 1,000 women age 18-34...

Women still shop for fashion in recession. .
February 1, 2003... The economy isn't dampening women's interest in shopping for clothes, according to a Taylor Nelson Sofres survey commissioned by the Woolite Fashion Forum. Three quarters of U.S. women (75%) plan to spend at least as much on fashion in 2003 as...