Marketing to Women: Addressing Women and Women's Sensibilities articles from February 2002

Marketing to Women: Addressing Women and Women's Sensibilities archives from February 2002

Women want to pare their priorities, hunker down with friends and family.
February 1, 2002... When gathering data on a market as diverse and ever-changing as women, it is both challenging and important to sift out the trends that seem to cohere or interlace, as these are suggestive of shifts in the attitudes of women and in the American...

More women than men buy holiday gifts online. (Consumer Spending & Attitudes).(Brief Article)(Statistical Data Included)
February 1, 2002... Women made up 58% of online shoppers in the 2001 holiday season, according to the Pew Internet & American Life Project. Women also comprise more than half (52%) of Americans who have ever made an online purchase. This constitutes a...

Rethinking marketing reflexes. (Editor's Letter).(Brief Article)
February 1, 2002... Dear Subscriber, The recent decision by the editors of teen magazine YM to discontinue articles on dieting in order to foster a positive body image among young women brings to mind a perennial problem in marketing to women, one which stems...

Women are healthiest in Orlando, FL, slimmest in Lubbock, TX. (Demographics).(Brief Article)
February 1, 2002... Alexandria, VA, is the best city in America for women, according to a Ladies Home Journal study that ranks 200 cities and large towns on the basis of factors including crime rate, percentage of women in local government, quality and...

Florida department of citrus. (Food/Beverages).(Brief Article)
February 1, 2002... A new $20 million national advertising campaign from the Richards Group, Dallas, targets mothers with the tagline "The best start under the sun." TV ads illustrate how orange juice fits into hectic family mornings; ads air during female-skewing...

CIBA vision. (Health/Beauty Aids).(Brief Article)
February 1, 2002... A new campaign for CIBA's Fresh Look colored contact lenses positions colored contacts as a cosmetic accessory rather than a clinical product. The company aims to attract women who enjoy experimenting with identity and fashion, such as those...

Pantene (Procter & Gamble). (Health/Beauty Aids).
February 1, 2002... Promotes Pantene Pro-V hair care products with the Pantene Pro-Voice Music Competition, a national contest for female singer/songwriters. Unsigned female solo artists and women-fronted bands (ages 14-24) are eligible. The winner receives a demo...

Ladies home journal. (Print Media).
February 1, 2002... Partners with Court TV and ABC News for the Court TV/Ladies Home Journal Safety Challenge 2002, a two-part series of articles and broadcasts dealing with issues of home and family safety. Part One premieres April 3, with a one-hour prime-time...

American heart association. (Public Service).
February 1, 2002... Launches Choose To Move, an initiative designed to help busy women incorporate healthy exercise and eating habits in their lives. The 12-week regimen is tailored to fitness levels: "mover" for sedentary women, "strider" for women who are...

7-Eleven tests diet slurpee to bring in women. (Retail/Service Sector).
February 1, 2002... As part of its recent push to attract more women customers, convenience store chain 7-Eleven is testing a low-calorie Slurpee. The reduced calorie version is cobranded with Crystal Light diet soft drink mix, and carries 45 calories for a 12-oz....

JVC is marketing "women's stereo". (Computers/Electronics).
February 1, 2002... Audio manufacturer JVC is launching a car stereo specifically designed to appeal to women. The stereo features detachable colored faceplates (offered in blue and green) and wireless remotes, and ties-in with cosmetics brand Urban Decay....

Elle opens online fashion store. (Print Media).
February 1, 2002... Elle.com, website for Elle magazine, has launched the Elle Shop, a section of the website that showcases items of clothing and accessories selected daily by Elle.com editors and offered for sale on the site. The launch is being promoted with a...

Shuz targets women who love shoes. (Print Media).
February 1, 2002... Shuz, a quarterly women's magazine devoted exclusively to fashionable shoes, launched recently with the Fall 2001 issue. The publication includes articles on fashion trends, shoe history, museum exhibits that focus on shoes, and artists who...

Plus-Size website offers fashion profile. (Online).
February 1, 2002... Monroe's Voice of Full Fashion, a website for plus-size women's clothes, is offering personal fashion profiles (www.monroesvoice.com). Users input information on body type, size, and style preferences, and the website responds with personalized...

Powerbar launches women's nutrition bar. (Food/Beverages).
February 1, 2002... Powerbar introduces Pria, an energy/snack bar made for women. The bar comes in Chocolate Peanut Crunch, Chocolate Honey Graham, French Vanilla Crisp, and Double Chocolate Cookie flavors, and has 110 calories. Nutrition includes 23 vitamins and...

Sport utility vehicles are tops in women's market. (Automotive).(Brief Article)(Statistical Data Included)
February 1, 2002... Sport utility vehicles have overtaken midsize cars as the most popular new vehicles with American women, according to R.L. Polk. In 2001, SUVs held 24% of the market share among U.S. women, while midsize cars held 23%. Sport-utility vehicles'...

Fragrance samples succeed in attracting female buyers. (Health/Beauty Aids).(Brief Article)
February 1, 2002... Nearly a third of U.S. women (32%) wear fragrance 6-7 days a week, according to The NPD Group. More than a quarter of men (26%) wear fragrance this often. Many women who wear fragrance are influenced by instore marketing tactics: 57% say...

Research notes.(Brief Article)
February 1, 2002... * Women in the U.S. Army are not allowed to wear khaki or camouflage nail polish. Other prohibited colors include black, blue, bright red, white, and purple. Men are forbidden from wearing nail polish of any shade. (U.S. Army, Regulation 670-1;...

President supports anti-abortion rally. (Government/Politics).(Brief Article)
February 1, 2002... President Bush publicly vowed to overturn the law guaranteeing women the right to a legal abortion, in a speech expressing support for anti-abortion demonstrators on the 29th anniversary of the Roe v. Wade decision, reports the Washington Post....

Women are flying combat missions. (Workforce/Employment).(Brief Article)
February 1, 2002... Women are filling a recruitment gap for the Navy, reports the Associated Press. Female sailors and combat pilots are serving aboard aircraft carriers, though women are still barred from submarine duty. Female Naval personnel say that while a...

Female airline workers are taking time off. (Workforce/Employment).(Brief Article)
February 1, 2002... While many workers in the airline industry are worried about being laid off as a result of the economic stresses engendered by Sept. 11, a number of female employees are taking advantage of opportunities for voluntary unpaid leaves, reports The...

Stay-home moms still struggle for respect. (Family).(Brief Article)
February 1, 2002... Women who choose to be stay-home moms today face many of the same difficulties that housewives from the 1950s and '60s struggled with, reports Salon.com. Women whose chief occupation is child-rearing and housecleaning are still treated with...

Fertility clinics are big business in U.S. (Healthcare/Medical).
February 1, 2002... Fertility clinics are aggressively marketing their services, reports The New York Times. While the demand for fertility treatments has been growing for several years, the number of doctors and clinics specializing in them is also rising....

Women's films sweep sundance awards. (Entertainment).(Brief Article)
February 1, 2002... Films by women directors and about female characters dominated the awards at the Sundance Film Festival, reports the Chicago Tribune. The strong showing of films by female directors contrasts with the dearth of women directors represented in...

Awards shows offer marketing opportunities. (Entertainment).(Brief Article)
February 1, 2002... Luxury goods manufacturers are devising creative ways to tie their involvement with high-profile Hollywood awards events such as the Academy Awards and the Golden Globes to marketing efforts aimed at women, reports the Los Angeles Times....

Author says biology trumps feminism. (Youth).
February 1, 2002... A new book by a family therapist is making waves among feminists and therapists alike, reports USA Today. Author Michael Gurian argues that girls lose self-esteem in adolescence not because they are living in a pressure-cooker society that...

Women's football pushes for recognition. (Sports/Fitness).(Brief Article)
February 1, 2002... Players of professional women's football say the sport suffers from a surfeit of leagues, reports Salon.com. With half a dozen pro leagues struggling for recognition, it's hard for any one of them to gain the media attention and sponsorship...

Salary disparity makes couples nervous. (Human Behavior).(Brief Article)
February 1, 2002... While married women who make more than their husbands may be comfortable doing so, many are shy about having their friends know about it, reports The New York Times. Family therapists say that having the woman be the chief breadwinner in a...

Women write more love notes than men. (Human Behavior).(Brief Article)(Statistical Data Included)
February 1, 2002... While both women and men consider themselves to be romantic (97% of women and 92% of men say they are somewhat to very romantic), women are far more likely than men to write love notes to their partners on Valentine's Day, according to American...

Women wait for sales, men buy as needed. (Consumer Spending & Attitudes).(Brief Article)(Statistical Data Included)
February 1, 2002... In the current economic and political climate, women are more likely to consider price than brand name when making routine purchases, according to an October 2001 study by Crestwood Associates. Respondents were asked to determine, given the...

Black women are optimistic about finances. (Finance).(Brief Article)(Statistical Data Included)
February 1, 2002... Most U.S. women expect their financial circumstances to either stay the same or improve over the next year, according to a Peter D. Hart Research Associates study conducted for the Fannie Mae Foundation and the National Council of Negro Women...