Marketing to Women: Addressing Women and Women's Sensibilities articles from December 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from December 2008

Bring on the buzz: apparel retailers chase celebrity exclusives in effort to one-up the competition.
December 1, 2008... At most levels of apparel and accessories retailing in time of economic turmult, the buzz is about selling buzz... exclusively. Continuing declines in retail sales, coupled with a badly battered Wall Street, the expectation of more retail...

Faw named MTW Editor.
December 1, 2008... Larissa Faw has been named Editor of Marketing To Women by Publisher Ira Mayer. Faw continues as Editor of sister EPM Communications newsletter Youth Markets Alert, which she first joined in 2005. "Larissa brings a keen sense of what's hot...

Publisher's note.
December 1, 2008... Men? This is a newsletter about women. Yet because we publish it, and the annual compendium "All About Women Consumers," one of the questions I'm asked most often is, "What do you know about men?" Here are some of the facts we learned...

Toys R Us introduces loyalty program.(new products and campaigns)
December 1, 2008... Toys R Us and Babies R Us introduce Rewards R Us, a new free membership program. Customers sign up in-store or online at www.toyrus.com to receive exclusive discounts, company information, and promotions. The Diaper Reward component allows...

Hershey kiss to lead charmed life.(new products and campaigns)
December 1, 2008... Jewelry designer Hope Paige Designs signs a licensing agreement with Hershey Chocolate to introduce the Hershey Fun Line of jewelry. The charm pieces include a replica of a Hershey Kiss plated in silver or sterling, and a replica kiss with 12...

Got a nice loafer in 'green'?(new products and campaigns)
December 1, 2008... Payless ShoeSource is introducing a line of green-friendly, affordable footwear early next year. The new brand features footwear and accessory products that use sustainable and ecofriendly materials such as natural hemp and organic cotton, and...

Magazines launch licensed gear.(new products and campaigns)
December 1, 2008... Looking to find a new revenue stream, Johnson Publishing Company has licensed a new line of clothes and accessories featuring the logos of Ebony and Jet magazines. Apparel products include track suits, t-shirts, hats, sweatshirts, maternity...

Moms get help with game ratings.(new products and campaigns)(Brief article)
December 1, 2008... The Entertainment Software Rating Board (ESRB) partners with Bonnier Corp.'s Parenting Group to provide insight and ratings help for videogames on Parenting.com. Moms are able to search ERSB's database for rating and content descriptions for...

HP goes glam with Tarn.(new products and campaigns)
December 1, 2008... Hewlett-Packard teams with fashion designer Vivienne Tarn to introduce the HP Special Edition Vivienne Tam Notebook" in an effort to target female computer buyers. The Asian-inspired laptop computer comes with peony flowers on a red background,...

Marketing to sporty ladies.(WOMEN-FOCUSED MARKETING)(Brief article)
December 1, 2008... Active Marketing Group has recently debuted additional tools and templates to better reach female athletes through its online platform, Active.com. The site--geared to sport participants, not fans--is meant to be a resource to guide women at...

Glamour says 3-D is a fashion do.(WOMEN-FOCUSED MARKETING)
December 1, 2008... Conde Nast's Glamour magazine's November issue contains a special 3-D section featuring both advertisements and fashion pictorials in a special 3-D format. The layout is just one of the many ways advertisers and publishers are differentiating...

Philip Morris lights up pink campaign.(WOMEN-FOCUSED MARKETING)
December 1, 2008... Philip Morris is introducing a women-focused campaign in the first quarter 2009 for its Virginia Slims brand of Super Slims Ultra and Super Slims Light. The re-designed "Purse Pack" packaging comes in a sleek pink rectangular pack with square...

Online teen diary.(AROUND EPM)
December 1, 2008... Following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARketing to Women. Abigail's Teen Diary, an online web series, is attracting buzz and attention of girls aged 14-24....

What executives earn.(AROUND EPM)
December 1, 2008... The median salary for a female VP in entertainment marketing stands at $175,000, 12.5% less than the median male VP's salary of $200,000, according to ENTERTAINMENT MARKETING LETTER'S annual survey of executive salaries. The median pay increase...

One click shopping.(AROUND EPM)
December 1, 2008... Women are more likely than men to have concerns about online shopping, such as the security of their credit card and personal information. Men, however, are more concerned about an online retailer's return policy. Both genders are equally...

Comfort levels are key to moms' online activities, but nothing beats friends.(research on women)
December 1, 2008... Moms are most likely to favor a friends' recommendation even if they're comfortable using the Internet, finds Lucid Marketing. However, their other habits and behaviors differ according to their online comfort levels. For instance, moms who...

Power moms love to speak out online on parenting, beauty, and decorating.(research on women)
December 1, 2008... "Power Moms," described as online users aged 25-54 with at least one child, are nearly twice as likely as an average Internet user to provide regular advice on parenting, nonfood household products, and beauty items, according to Nielsen...

Eco-friendly habits vary by gender.(research on women)(Statistical table)(Brief article)
December 1, 2008... Hispanics are more likely than the U.S. population overall to engage in eco-friendly activities. Women are more likely to do so in routine household chores, such as air drying laundry, while men are more likely to do so in commuting to work,...

Marketers on the move.
December 1, 2008... The Licensing Letter, YMA's sister publication, promotes Beaux Broach from Assistant Editor to Associate Editor (212-941-1633, x31). Broach has also been upped from Assistant Editor to Editor of the ELM Communications online daily newsletter....

Conference calendar.
December 1, 2008... Marketing to Women Summit. March 20-22, 2009, Chicago, IL. CONTACT: Women's Council of Realtors, 800-245-8512; wcr@wcr.org; www.wcr.org. Really Awesome Women in Real Estate. March 25-27, 2009, Savannah, GA. CONTACT: Real Estate Coach,...

Girls more interested in saving.(research on women)(Brief article)
December 1, 2008... Girls under age 17 are more likely than boys the same age to budget and invest their money (59% vs. 47%), according to financial website www.themint.org, a joint partnership between Northwestern Mutual Life Insurance Company and National...

Imaginative, easy to use, challenging: pinpoint toys' essential attributes.(research on women)(Table)(Brief article)
December 1, 2008... Imaginative, challenging, and easy to use are the most important attributes in toys to 8-12 year olds, according to the Sandbox Summit, a group that researches youth play habits, and Harris Interactive. Tween boys, however, are more likely than...

Young moms are into multitasking media, and gravitating to a virtual world.(research on women)
December 1, 2008... Moms aged 18-34 spend nearly 40% of their day exposed to two or more forms of media--such as computer and television--concurrently, according to ExactTarget, provider of on-demand software. The company examined specific demographics, including...

Women worry about birth control, but many stay with their familiar options.(research on women)
December 1, 2008... Nearly eight in 10 women (79%) who use birth control say they have concerns over their preferred method, yet 39% have stayed with these same options for more than five years, according to a survey conducted by Harris interactive for...