Marketing to Women: Addressing Women and Women's Sensibilities articles from December 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from December 2007

Whoa, Rudolph! Toy recalls playing havoc with moms' shopping mood this holiday season.
December 1, 2007... The holiday season is upon us. How well have the toy merchants prepared moms for the season already decked with high-profile toy recalls? The Mommy Blogs have been buzzing for months. Recalls on toys from Thomas the Tank Engine to Aquadots...

Editor's note.(toy recall)(Editorial)(Brief article)
December 1, 2007... In my high school history textbook, there was a picture of President Harry Truman with his famous motto displayed on his desk: The buck stops here. As an adult, that image makes me chuckle. Maybe the buck stopped with Harry over matters of...

Quaker supports Kids Care.(marketing to moms)(Pepsico Inc. Quaker Foods and Beverages, Kids Care Clubs)(Brief article)
December 1, 2007... To offer its customers a way to become involved in community activities, Quaker provides support to Kids Care Clubs, a national organization dedicated to developing compassion and the spirit of service in young children. As part of the...

Jif hosts choosy contest.(marketing to moms)
December 1, 2007... Expanding on its long-standing Jif Most Creative Peanut Butter Sandwich Contest, Jif adds a sweepstakes and essay contest to spotlight its choosiest customers. The Jif Moms Voice Their Choice contest allows moms to submit an essay of 250 words...

Cookie magazine enters politics.(marketing to moms)
December 1, 2007... Reaching out to its politically-minded readers, Cookie magazine unveils its year-long initiative, "MomtheVote," a program designed to educate moms on the themes and topics of the 2008 election. MomtheVote will include periodic campaign "crib...

Loan program helps single moms.(marketing to moms)
December 1, 2007... Rockwell Financial partners with foundation Extraordinary Single Moms in an internship and training program called Loans for Life. The program offers motivated single moms loans to start a business or set up a home office. Training includes a...

What to expect site adds toddlers.(marketing to moms)
December 1, 2007... Waterfront Media adds a section focusing on the toddler years to its website, www.whatoexpect.com. This area of the site, based on the content of the book What To Expect In The Toddler Years helps parents manage the ins and outs of development...

March of Dimes adds eScrapbooks.(marketing to moms)(March of Dimes Birth Defects Foundation)(Brief article)
December 1, 2007... In an effort to lure more moms to its website, the March of Dimes partners with Scrapblog, a Web-based service for creating and sharing multimedia scrapbooks. The "Every Baby Has A Story" initiative invites moms and dads to the site to tell...

Advertising and promotions monitor.
December 1, 2007... BUSINESS Aetna Kate Begley President 151 Farmington Ave. Hartford, CT 06156 860-273-012 www.aetna.com Signs on as a key sponsor of The Women's Leadership Exchange Conference. In additional to sponsorship...

CVS targets women who care.(new campaigns and product alerts)
December 1, 2007... CVS pharmacies roll out a $25 million national television ad campaign targeting women. The ads revolve around women's roles as caregivers. "For All Ways You Care" spots will air during programs such as "Dancing with the Stars," "Extreme...

Swiss Miss rolls out new products.(new campaigns and product alerts)
December 1, 2007... Cocoa maker Swiss Miss introduces new products aimed at women. Swiss Miss Pick-Me-Up Cocoa combines chocolate flavor with as much caffeine as a cup of coffee, along with additional calcium. Swiss Miss Great Start Cocoa starts with cocoa and...

WE TV launches WE Vote 08.(new campaigns and product alerts)(wetv.com)(Brief article)
December 1, 2007... WE TV rolls out a public affairs initiative designed to register and educate women voters for the 2008 election season. The program begins with a series of network interstitials featuring female celebrities. There will also be a multi-platform...

Retailer bows little black dress guide.(new campaigns and product alerts)
December 1, 2007... In time for the holiday party season, online retailer MyShape unveils a guide to the party regular, the little black dress. A section on the site features dresses from designers such as Donna Morgan, Laundry and Lily and as a holiday offer,...

Lane Bryant announces sweepstakes.(new campaigns and product alerts)
December 1, 2007... Promoting its Right Fit jeans line, Lane Bryant launches the Rock Your Right Fit sweepstakes in which players can enter to win music technology, downloads and free clothes. On the Lane Bryant website, www.rightfit.com, visitors can enter the...

Cancer program gets new name.(new campaigns and product alerts)(Colorado Women's Cancer Control Initiative, Women's Wellness Connection)(Brief article)
December 1, 2007... The Colorado Women's Cancer Control Initiative undergoes a brand revamp starting with a new name--Women's Wellness Connection. The program is also promoted through its new hotline 1-866-951-WELL. Staffers from the American Cancer Society will...

What motivates mom.(target marketing for mothers)(Brief article)
December 1, 2007... Not all media is created equal. The latest research fielded by Parenting magazine finds media has different impact depending upon the product category. Among the results: * When it comes to consumer electronics, the Internet is the...

What women want--in a car.(research on women)
December 1, 2007... Forget gadgets and engine power. What women want in a car is space. A new survey from LeaseTrader.com finds men are interested in the latest technology but women are more focused on how the car handles transportation of people and stuff. Some...

Women's vote still up for grabs.(research on women)(Brief article)
December 1, 2007... Hillary Clinton's run for the White House is attracting the attention of women voters. But she doesn't have the women's vote in the bag. A new survey by Lifetime finds women are following the race closely and are not yet decided on a candidate...

What women watch on TV.(research on women)(Brief article)
December 1, 2007... Quiz for media planners: If you want to target women, which spot should you buy--the NFL or a soap opera? The answer may surprise you. A new study by BIGresearch finds women are more likely to watch sports than they are soap operas, which...

Women losing IT ground.(research on women)(information technology workers)(Brief article)
December 1, 2007... Use of technology is booming, but female participation in the IT world is not following suit. A study by The National Center for Women & Information Technology finds not only are the female ranks of the IT world not growing, but in some key...

Women take care of themselves.(research on women)
December 1, 2007... Bucking the stereotype that women take care of everything but themselves, a new survey by the National Women's Health Resource Center finds women are taking time and effort in their own well-being. Among the results: * 94% of women...

What women want for Christmas.(research on women)
December 1, 2007... Tech tops the wish list for both men and women, but a survey of parents by Circuit City finds after that top slot, the differences appear. Among the results: * 41% of women list electronics at the top of their holiday wish list....

The glass ceiling holds in California.(research on women)
December 1, 2007... Nearly one in three of the 400 largest public companies headquartered in California--including household names such as Apple, Callaway Golf and Skechers USA--have no women at the top. A new study by the University of California, Davis, finds...

Working Mother.(marketers on the move)
December 1, 2007... Working Mother hires Gay Morris Empson as Fashion Director for children's fashion, directing the publication of three special children's fashion editorial features in 2008. Empson was previously on staff at Child magazine. Phone: 212-351-6400

InStyle magazine adds Rina Stone as Creative Director.(marketers on the move)
December 1, 2007... InStyle magazine adds Rina Stone as Creative Director. She was previously with People magazine. Phone: 212-522-1212

Departures.(marketers on the move)
December 1, 2007... Departures hires Kimberly Tryba to handle special projects for Black Ink, international editions, Departures.com and Departures Wine Reserve Club. She joins from InStyle, where she was Associate Director of Lifestyle Merchandising. Phone:...

Jam Music Group.(marketers on the move)
December 1, 2007... Record label Island Def Jam Music Group promotes Karen Kwak to EVP of Acquisitions Operations. Phone 212-333-8000

Interep's NetSolutions.(marketers on the move)
December 1, 2007... Interep's NetSolutions promotes Shari Kantor to Director of Sales, up from her previous position as VP-Account Executive. Phone: 212-916-0700

Woman's Day hires Teri Jacobucci as Account Manager in its Chicago office.(marketers on the move)
December 1, 2007... Woman's Day hires Teri Jacobucci as Account Manager in its Chicago office. Jacobucci was previously with Nickelodeon magazine as Account Manager for the Midwest. Phone: 312-923-4805

Discovery Channel and The Science Channel names Jill Goldfarb as VP of Programming.(marketers on the move)
December 1, 2007... Discovery Channel and The Science Channel names Jill Goldfarb as VP of Programming. Additionally, Katherine Nelson is named VP of Communications. Goldfarb will oversee all scheduling and will develop, research and create a long-term programming...

Food Network.(marketers on the move)
December 1, 2007... Food Network ups Susie Fogelson to VP of Marketing and Brand Strategy. Phone: 212-398-8836

Comedy Central names Deena Stern VP of Brand Marketing.(marketers on the move)
December 1, 2007... Comedy Central names Deena Stern VP of Brand Marketing. Stern will oversee all brand marketing initiatives for the network, including consumer and trade advertising and digital marketing. Phone: 212-258-6000

WE tv.(marketers on the move)
December 1, 2007... WE tv names Jennifer Kranz VP Advertising and Branding, Jennifer McGuigan VP Trade Marketing and Keren Unrad Director of Advertising and Branding. Kranz was previously at Lifetime, McGuigan at Hallmark Channel, and Unrad at Oxygen. Phone:...

OurChart.(marketers on the move)
December 1, 2007... Online lesbian community OurChart names Freda London Director of Advertising, overseeing its advertising and marketing efforts; Megan Keegan named Account Executive. Contact: ads@ourchartinc.com MTW welcomes news of marketing and...

Conference calendar.(Brief article)(Calendar)
December 1, 2007... NYWA 11th Annual Star Breakfast, December 4, New York, NY. Contact: New York Women's Agenda, 212-252-1100, www.nywa.org Washington DC Multicultural Women's Town Hall, December 7, Washington, DC. Contact: Working Mother Media, 866-734-9661,...