Marketing to Women: Addressing Women and Women's Sensibilities articles from December 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from December 2006

Aging gracefully: the beauty industry discovers the value of mature actresses in spokesmodel roles.
December 1, 2006... When Christy Turlington first smiled for the cameras on behalf of Maybelline in the early 90s, her credits read like that of a traditional high powered fashion model: Cover of Vogue. Cover of Time magazine. Lingerie layouts for Calvin Klein....

Neuborne new editor at MTW.(PRINT AND ONLINE)(Ellen Neuborne joins Marketing to Women )(Brief article)
December 1, 2006... With this issue, Ellen Neuborne becomes Editor of MARKETING TO WOMEN. A veteran business journalist, she has been marketing editor at BusinessWeek magazine and was most recently Editor of EPM's MARKETING TO EMERGING MAJORITIES. (See Editor's...

Introducing myself.(marketing)(Editorial)(Brief article)
December 1, 2006... Marketing makes the world go around. It's not a widely held position, but it is my professional philosophy. I've been covering marketing and advertising for 20 years and I've seen marketing move shake and shape the universe. All while most...

Luvs offers money back guarantee.(marketing to moms)
December 1, 2006... To encourage moms to switch to Luvs diapers, Procter & Gamble has launched the Change to Luvs Challenge. Consumers can buy a pack of Luvs diapers, and if they are not satisfied with the leakage control compared to their regular brand, Luvs will...

Kaboose relaunches BabyZone.(marketing to moms)(Brief article)
December 1, 2006... Celebrating its tenth anniversary, online media company Kaboose relaunches BabyZone.com with new features and improved graphics. The site, which features materials focused on pregnancy, babies and parenting now has faster navigation and...

BabyTV.com signs content deal.(marketing to moms)(Brief article)
December 1, 2006... BabyTV.com, an Internet broadcast channel and social networking site, signs Alpha Mom to provide content for new and expectant parents. Alpha Mom is a distributor of video programming aimed at new moms with stories on trends, innovative...

Sears debuts holiday site for moms.(marketing to moms)(Brief article)
December 1, 2006... Recognizing that holiday planning responsibilities generally fall to the mom of the house, Sears.com has launched a dedicated site to support mothers in their holiday preparations. The site, www.readysetholiday.com offers information and tools...

New management tool for moms.(marketing to moms)
December 1, 2006... Why should corporate America get all the knowledge management tools? A former knowledge management expert has created MomJunction.com, an online community and set of interactive tools for moms, designed to imitate the knowledge-sharing software...

Firm offers education insurance.(marketing to moms)(Massachusetts Mutual Life Insurance Company )(Brief article)
December 1, 2006... Massachusetts Mutual Life Insurance Company is rolling out a program designed to support a child's educational plans in the event a working parent dies. The MassMutual LifeBridge program issues a ten-year term life insurance policy to help pay...

Partnerships & promotions monitor.(Directory)
December 1, 2006... partnerships & promotions monitor ADVERTISING Girl Scouts of the USA Names Lowe New York to create a Courtney Q. Shore campaign to refine the Chief Brand Officer organization's brand...

Health clinic designed for women.(new campaigns and products alert)(University of Colorado )(Brief article)
December 1, 2006... University of Colorado Hospital has created a women's health clinic designed to go beyond the ob-gyn services typically offered by women-center health programs. The Women's Integrated Services In Health offers comprehensive health and wellness...

Solo drivers get a Buddy.(new campaigns and products alert)(inflatable doll)(Brief article)
December 1, 2006... Nearly one in three women say they have been the victim of road rage or intimidation when driving alone. A new product seeks to give women additional protection, especially when driving at night, by offering an instant buddy. The Buddy On...

E-card features target women.(new campaigns and products alert)(Brief article)
December 1, 2006... Responding to research that shows 60% of women look forward to receiving personalized holiday cards this season, Shutterfly has unveiled a host of new features to allow for greater individualized creativity in its online cards. The site...

Auto website for women draws fans.(new campaigns and products alert)(AskPatty.com)(Brief article)
December 1, 2006... Auto dealerships have signed on to work with AskPatty.com, a website designed to appeal to female car shoppers. AskPatty.com features advice about buying, selling, maintaining and fixing cars. It began as a blog in May 2006 and soon evolved...

Lane Bryant Catalog takes new name.(new campaigns and products alert)(Redcats USA )(Brief article)
December 1, 2006... In anticipation of the end of its licensing agreement, Redcats USA has announced it will change the name of its apparel catalog in October 2007 to Woman Within from its previous identity as the Lane Bryant Catalog. In order to maintain...

"Girls Learn To Ride" expands to women.(new campaigns and products alert)
December 1, 2006... The company dedicated to teaching and supporting girls involved in action sports is expanding to reach adult women. The new website, Women Learn To Ride, offers content and community for women interested in action sports. News about retreats,...

Shattered magazine: a monthly for the global businesswoman.(interview with Julie Ros)(Interview)
December 1, 2006... Is the Glass Ceiling shattered? The latest magazine aimed at the high-powered female reader says yes. Shattered, a glossy monthly run by financial journalism veteran Julie Ros, takes the position that women have broken through into the...

Conference calendar.(Calendar)
December 1, 2006... December 5, 2006: NYWA 10th Annual Star Breakfast, NYC, New York Women's Agenda, http://www.nywa.org December 6, 2006: Redmond Multicultural Town Hall, Redmond, WA, Working Mother Media, http://www.workingmothermedia.com December 12,...

BeE Woman Magazine.(MARKETERS ON THE MOVE)(appointed Sharon Watts)(Brief article)
December 1, 2006... Sharon Watts is named Director of Advertising at BeE Woman Magazine. Prior to joining BeE Woman, Watts was National Fashion Manager and Dallas Sales Manager at Papercity magazine. Phone: 214-528-5588.

AARP Publications.(MARKETERS ON THE MOVE)(appointed Patricia Lippe Davis )(Brief article)
December 1, 2006... AARP Publications has hired Patricia Lippe Davis as Associate Publisher of Parketing for AARP The Magazine, AARP Bulletin, and AARP Segunda Juventud. Davis was most recently at Good Housekeeping. Phone: 646-521-2500.

CW Network/Detroit.(MARKETERS ON THE MOVE)
December 1, 2006... Michelle Castle is named director of sales for the CW Network/Detroit. Castle previously worked for the Hallmark Channel as Vice President of Detroit sales. Phone:818-977-5000.

E! Entertainment Television.(MARKETERS ON THE MOVE)
December 1, 2006... E! Entertainment Television promotes Lisa Berger to executive vice president of original programming and series development.

Women want more info on wellness.(research on women)(Brief article)
December 1, 2006... Women consider wellness a top priority in their lives but a new study by iVillage.com reports two-thirds of women feel they are not very familiar with the topic. Women are looking for more tools and information to achieve a sense of wellness,...

Glass ceiling persists in the board room.(research on women)(Brief article)
December 1, 2006... Women on boards are actively mentoring and recommending others to join them in the highest executive ranks. However, a new study by search firm Heidrick & Struggles and Women Corporate Directors finds the hurdles to executive equality remain...

Women business owners seek financing.(research on women)(Brief article)
December 1, 2006... Driven by a desire to grow their businesses, women businesses owners have achieved new success in securing financing. A study by the Center for women's Business Research shows women business owners have become more aggressive and more savvy...

Moms offer opportunity for word of mouth marketing, but they're not all the same.(research on women)(Brief article)
December 1, 2006... Moms are more likely than women without children to spread the word about products and services. But a study by Lucid Marketing stresses moms are not a homogeneous group. Among the findings: * Moms make fewer unique contacts per day...