Marketing to Women: Addressing Women and Women's Sensibilities articles from December 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from December 2005

Greeting card marketers look beyond the tried-and-true to reflect women's lifestyles and interests.
December 1, 2005... For greeting card companies, women aren't just an important market, they're the market. The Greeting Card Association estimates that women buy more than 80% of all greeting cards, but greeting card marketers put that number closer to 85% or...

Reliability and fuel economy are women's top car concerns.(DRIVING FACTORS)
December 1, 2005... Reliability is women's top concern when they're shopping for a new or used car or truck, according to an Impulse Research Corp. study for Cars.com. Nearly three in 10 (27%) women cite the car's reputation for reliability as their top priority,...

Boomers drive cosmeceuticals market.(DRIVING FACTORS)
December 1, 2005... The U.S. market for cosmeceuticals--skin care, hair care, and cosmetic products that purport to have therapeutic benefits--grew 21.5% from $10.2 billion in 2000 to $12.4 billion in 2004, according to Packaged Facts. Boomer women are driving the...

Making beer more girly.(Brief Article)
December 1, 2005... It's refreshing to see the "old standbys" of the advertising business stood on their heads. And it's always interesting to see how companies address the challenge of marketing a historically male-targeted product to women. Sometimes, though,...

More women than ever are considering adoption.(FAMILY)
December 1, 2005... More and more women are expressing interest in adopting children, finds a report by the Urban Institute commissioned by the National Adoption Day Coalition. The number of women interested in adopting children grew 38% from 13 million in 1995 to...

Moms vote for reality and humor in advertising.(marketing to moms)
December 1, 2005... Moms are looking for more reality and less perfection in portrayals of women in advertising, according to a Parenting magazine survey of its nationally representative MomConnection panel. Moms believe that advertising and media set an...

More babies than ever before are born to unmarried moms.(marketing to moms)(Brief Article)
December 1, 2005... The proportion of babies born to unmarried mothers is on the rise, according to a new National Health Statistics report. Births to unmarried mothers reached a record high of almost 1.5 million and made up 35.7% of all births in 2004, up from...

Advertising & promotions monitor.(Illustration)(Advertisement)
December 1, 2005... advertising & promotions monitor CLOTHING/ACCESSORIES Lane Bryant The plus-size women's apparel Lorna Nagler retailer hosts a Diamond Denim President Contest...

XM Radio launches women's channel.(RADIO)(XM Satellite Radio Inc.)(Brief Article)
December 1, 2005... XM Satellite Radio launches Take Five, a talk radio channel targeted to women. Located at Channel 155, Take Five includes home, design, cooking, and entertaining content from programs on HGTV and the Food Network; audio broadcasts of the "Ellen...

Lifestyle brand champions female sports fans.(SPORTS/FITNESS)(Brief Article)
December 1, 2005... Fantoo, a women's lifestyle brand created to support and celebrate female sports fans, introduces a line of women's sports apparel. The line includes T-shirts and ribbed tanks with sports-related phrases and graphics. The shirts are designed to...

Franchiser offers exercise program for moms.(SPORTS/FITNESS)(Franchiser Baby Boot Camp)(Brief Article)
December 1, 2005... Franchiser Baby Boot Camp introduces a fitness program for mothers with young children. The program offers a choice of 60- or 75-minute small-group classes, including cardiovascular exercise and strength training adjusted to participants'...

CIGNA offers maternity gum care coverage.(HEALTHCARE/MEDICAL)(Brief Article)
December 1, 2005... CIGNA Dental introduces the CIGNA Dental Oral Health Maternity Program, a benefit program giving 100% coverage for periodontal scaling and root planing--non-surgical procedures treating gum disease--for female plan members who are pregnant. The...

Airplus launches beauty products for feet.(HEALTH/BEAUTY AIDS)(Airplus for Her Footcare)(Brief Article)
December 1, 2005... Airplus for Her Footcare, a manufacturer of insoles and other footcare products for women, launches Spa-la-la, a line of spa-style beauty products for the feet. Products include Pedistone, a pumice stone; Scrub, an exfoliating sugar scrub;...

Website debuts girlfriend getaway guide.(TRAVEL/TOURISM)(Million-Dollar-Mama.com's Bring Your Own Girlfriends)(Brief Article)
December 1, 2005... Million-Dollar-Mama.com introduces the B.Y.O.G. (Bring Your Own Girlfriends) Nationwide Girlfriend Getaway Guide, a free directory of U.S. hotels, resorts, spas, and bed-and-breakfasts that offer girlfriend-getaway packages. Listings are...

Purple Tree sells crafts through home parties.(LEISURE)(Brief Article)
December 1, 2005... Purple Tree, a direct-sales division of Blyth Inc., offers craft-based home parties for women. The parties center on activities such as jewelry-making, home decor, scrapbooking, and knitting, and include free Make N' Take projects designed to...

Marketers take aim at new breed of moms.(MARKETING)(Brief Article)
December 1, 2005... A new psychographic group of mothers has marketers drooling, and scrambling to court them, reports BusinessWeek. The "Yoga Mama" is a high-spending, fashionable, health-conscious woman who looks at products for her baby as an extension of her...

Marketers take sampling to big-ticket items.(MARKETING)(Brief Article)
December 1, 2005... Marketers of big-ticket items such as appliances and mattresses are finding innovative ways to use the try-before-you-buy approach to win over female consumers, reports the Chicago Tribune. Maytag invites shoppers to bring their laundry in to...

Women buy into facials for the scalp.(HEALTH/BEAUTY AIDS)(Brief Article)
December 1, 2005... The latest crop of upscale beauty treatments being marketed to women are designed to improve the condition of the scalp, reports The New York Times. Treatment such as moisturizing masks, exfoliating tonics, and even night creams are being...

New York boutiques expand reach via web.(RETAIL/SERVICE SECTOR)(Brief Article)
December 1, 2005... A growing number of upscale New York City fashion boutiques are beginning to sell their wares online, opening up new avenues of business and making rare fashions easier to get, reports The Wall Street Journal. Although some shops have extended...

Women's shoes are flying off shelves.(CLOTHING/ACCESSORIES)(Brief Article)
December 1, 2005... Shoe retailers are smiling this season, thanks to women, reports the Washington Post. In channels from department stores to specialty chains to discounters, retailers are reporting double-digit sales increases on women's shoes this fall....

Crafts become a cottage industry (again).(WORKFORCE/EMPLOYMENT)(Brief Article)
December 1, 2005... Young women are at the head of a crafting movement that's turned, for many, into home-based businesses, reports the Los Angeles Times. While many crafters get involved in activities such as knitting, sewing, or jewelry-making as a backlash...

Conference calendar.(Purchasing Power of Women: Marketing to Women)(Brief Article)(Calendar)
December 1, 2005... Capture the Purchasing Power of Women: Marketing to Women, December 5-7, Hyatt Regency Pier 66, Ft. Lauderdale, FL. This event focuses on helping marketers understand and connect with women to capture untapped markets, build loyalty, and drive...

Women's and men's brains process humor differently.
December 1, 2005... Scientists are beginning to chart the biological reasons for some of the behavioral differences between women and men. A recent study by neurologists at Stanford University has uncovered differences in how women's and men's brains process...

Gays/lesbians are receptive to advertising.(GAYS/LESBIANS)
December 1, 2005... Gay and lesbian consumers are more receptive than their heterosexual counterparts to TV and print advertising, finds a study by Harris Interactive and Witeck-Combs Communications. Fewer than half (46%) of gays and lesbians feel that print ads...

Women-owned businesses are growing fastest in non-traditional fields.(BUSINESS/INDUSTRY)
December 1, 2005... Women-owned businesses in industries considered non-traditional--construction, agricultural services, transportation, public utilities, and communications--are growing much faster than those in fields where female business owners have...

Vacations improve women's mental health.(HEALTHCARE/MEDICAL)
December 1, 2005... Women who take frequent vacations are happier with their marriages and are less likely to be tense, tired, or depressed than are those who take them infrequently, according to researchers at the Arizona Department of Health Services and the...

Few women take enough folic acid.(HEALTHCARE/MEDICAL)(Brief Article)
December 1, 2005... Although 84% of women have heard of folic acid and its benefits for preventing birth defects, only a third of those of childbearing age take folic acid supplements, according to a Gallup survey for the March of Dimes. Seven in 10 neural tube...