Marketing to Women: Addressing Women and Women's Sensibilities articles from December 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from December 2004

Moms welcome e-mails from marketers, as long as they're relevant and add value.
December 1, 2004... Several studies this month examine the consumer behaviors and attitudes of working moms, especially those in professional or executive positions. In addition to the following study on e-mail marketing, see stories on pages 6 and 10.--Ed. ...

Most women want to vacation with friends.(Getting Away With The Girls)
December 1, 2004... Women welcome the opportunity to take vacations with their female friends, and nearly half (48%) have done so within the past three years, finds an Impulse Research survey for Royal Caribbean International. A third (33%) are planning a...

Value cuts through ad clutter.(Editor's Letter)
December 1, 2004... A recent study by the American Advertising Federation finds marketers acknowledging the impact of digital video recorders on their ability to reach consumers via traditional television ads (study is available at http://www.aaf.org). The...

Teen girls and young women are independent and brand-loyal.(Consumer Spending & Attitudes)
December 1, 2004... Teen girls are much more brand-loyal than marketers might expect, finds a new Harris Interactive study for Hearst Magazines. Contrary to the traditional perception of teenagers as fickle and inclined to gravitate toward whatever the "new thing"...

Advertising & promotions monitor.
December 1, 2004... CLOTHING/ACCESSORIES Implus Footcare John Andrews Director of Marketing 9221 Globe Center Dr. Morrisville, NC 27560 Phone: 919-544-7900 Website: http://www.airplusfootcare.com Its Airplus For Her women's...

Nike launches women's catalog.(Clothing/Accessories)(Brief Article)
December 1, 2004... Nike launches its first national direct-mail catalog of products for women. Titled Nikewomen, the first issue of the 56-page catalog arrived in more than 500,000 homes in mid-November. In addition to offering apparel, footwear, and fitness...

Mothers Work launches apparel at Sears.(Clothing/Accessories)(Brief Article)
December 1, 2004... Mothers Work launches Two Hearts Maternity collection, to be sold exclusively at Sears beginning in March 2005. The line debuted in a limited number of Sears stores in spring 2004 and is expanding to 645 locations; it will be the only maternity...

Magazine addresses fertility and conception.(Print Media)(Brief Article)
December 1, 2004... Conceive, a women's magazine addressing pregnancy planning, fertility problems, and other issues related to having a baby, launched in October 2004. Initial distribution includes newsstands, direct mail, and placement in doctors' offices;...

Mag aims at young women in transition.(Print Media)(Brief Article)
December 1, 2004... Hachette Filipacchi Media introduces For Me, a lifestyle magazine targeting 25-35-year-old women. The age range is intended to reflect an audience of women who are beginning to face major life decisions, such as buying apartments, planning...

Dolls celebrate female pioneers.(Toys/Games)
December 1, 2004... Girls Explore introduces a line of 12" poseable dolls based on important women from history and contemporary times. The dolls include female role models from science, sports, arts, humanities, and business. The first dolls in the series are...

ClubMom launches gift card program.(Online)(Brief Article)
December 1, 2004... ClubMom debuts the ClubMom Gift Card Store, offering a variety of gift cards from stores including Gap, Macy's, Radio Shack, Barnes & Noble, Bed Bath & Beyond, Toys "R" Us, and others, as well as theaters and restaurants. Moms earn ClubMom...

Prayer is key stress reliever for Black women.(Emerging Majorities)(Brief Article)
December 1, 2004... Black women cope with stress through prayer and meditation, according to a survey of online women by Internet community and marketing/research firm NiaOnline. Two thirds (67%) of Black women feel "stressed out" at least once a week, and 28%...

Executive women get financial advice from pros, not family.(Finance)
December 1, 2004... Three quarters of executive women are solely or jointly responsible for their families' financial management decisions, according to a MassMutual survey of Executive Women's Golf Association members. Four in 10 (40%) make decisions jointly...

Female mannequins are gaining weight.(Retail/Service Sector)(Brief Article)
December 1, 2004... Female mannequins--long a bastion of the thinner-is-better school of fashion--are now filling out, partly in response to feedback from female consumers who prefer to see more-realistic proportions in shop windows, reports The New York Times. In...

Apparel retailers (finally) target women 35+.(Retail/Service Sector)(Brief Article)
December 1, 2004... A host of clothing retailers are launching chains designed to appeal to women over 35, reports the Chicago Tribune. Baby-focused Gymboree has launched Janeville, an adult-clothing store aimed squarely at women age 35-50-something. Abercrombie &...

Back pain is problem for many older moms.(Healthcare/Medical)(Brief Article)
December 1, 2004... Women who delay childbearing until their late 30s or 40s often find that hauling around babies and toddlers can take an unexpected toll on aging backs, reports the Baltimore Sun. Orthopedists and chiropractors say they're seeing more and more...

Sony courts women with boutiques.(Consumer Electronics)(Brief Article)
December 1, 2004... Sony Electronics is opening Sony Style boutique stores in upscale shopping malls in an effort to appeal to women, reports the Associated Press. The boutiques' layouts, which are based on company research on women's shopping preferences, include...

Spirits marketers try new flavors, new ads.(Food/Beverages)(Brief Article)
December 1, 2004... Spirits companies are aiming at women with both marketing campaigns and new products, reports The Wall Street Journal. Distilleries such as Remy Cointreau and Allied Domecq have introduced sweeter, lighter-tasting versions of scotch whiskey...

More movies show nude men.(Entertainment)(Brief Article)
December 1, 2004... The number of male nude scenes in U.S. movies is on the rise, reports USA Today. Some attribute the trend to a larger proportion of women in high-level film-industry positions, while others believe it's just a passing fad. Some cite the...

Female viewers flock to men's network.(Entertainment)(Brief Article)
December 1, 2004... Spike TV, the self-styled "network for men" was the fastest-growing TV network among women age 18-49 in November, reports Variety.com. Viewership grew 102%, out-pacing that of usual women's standouts TLC and ABC Family. Analysts attribute much...

Indy team offers slot for female driver.(Sports/Fitness)(Brief Article)
December 1, 2004... Nunn Motorsports, owned by Kathryn Nunn, will put a female race driver in the Indy Racing League's Menards Infiniti Pro Series for 2005, reports the Fort Worth Star-Telegram. The team recently auditioned six female drivers at Texas Motor...

Women work to promote alternative fuel.(Automotive)(Brief Article)
December 1, 2004... Women are the driving force behind an effort to promote the use of biodiesel (diesel fuel made from vegetable oil) as an alternative to petroleum-based fuel, reports Women's eNews. A film titled Fat of the Land documents the journey of five...

Trunk shows go (somewhat) mainstream.(Clothing/Accessories)
December 1, 2004... Once the sole province of affluent fashionistas, trunk shows are becoming a viable shopping alternative for busy working women and those who wear harder-to-find sizes, reports The Wall Street Journal. Invitations to the events are often...

Craft of lacemaking becomes hip pastime.(Leisure)(Brief Article)
December 1, 2004... Following in the footsteps of crafts such as knitting and crocheting, lacemaking is becoming a popular pastime among women, reports the Chicago Tribune. Groups such as Lace and Collectors Exchange (L.A.C.E.) offer instruction in various...

Colleges contend with gender imbalance.(Education)(Brief Article)
December 1, 2004... The high female-to-male ratios at college campuses nationwide have admissions personnel and high school guidance counselors worried, reports the Los Angeles Times. Some guidance counselors believe it's becoming common practice for colleges to...

Advertisers turn to short film as medium.(Advertising/Marketing)(Brief Article)
December 1, 2004... Short films are new weapons in advertisers' arsenal, reports The New York Times. A new three-minute commercial directed by Baz Luhrmann (of Moulin Rouge fame) markets Chanel No. 5 perfume without ever openly showing the product. The ad features...

Women, men shop differently for clothes.(Consumer Spending & Attitudes)
December 1, 2004... Women and men shop differently when it comes to clothing, not only in terms of their preferred shopping experiences, but also in what they want from their clothing, finds WSL Strategic Retail. While few women or men are willing to shop at a...

Women take comfort in sweets; Men in meat.(Food/Beverages)(Brief Article)
December 1, 2004... Women (39%) are more likely than men (24%) to describe comfort foods (such as mashed potatoes) as stress relievers, according to an International Communications Research survey for Country Crock Side Dishes. More than half of women (53%) say...

Working moms shop at big toy retailers.(Retail/Service Sector)
December 1, 2004... Professional women with children do most of their shopping for toys and children's gifts at major toy retailers such as Toys "R" Us, according to an online member survey by community website Executive Moms. Other top outlets include independent...

Women and men ask different DIY questions.(Home/Housing)(The Money Pit)(Brief Article)
December 1, 2004... While both women and men are increasingly interested in home improvement, they ask different kinds of questions about do-it-yourself projects, finds a study of listeners to "The Money Pit," a nationally syndicated home improvement radio show....

Almost half of women have used sex toys.(Human Behavior)(Brief Article)
December 1, 2004... More than four in 10 (44%) women age 18 to 60 have used a sexual aid/device, according to the Berman Center, an organization that focuses on women's sexual health. The majority (78%) of women who use sexual devices are in relationships; 43%...

Single women optimistic about holidays.(Opinion)(Brief Article)
December 1, 2004... Nearly half (48%) of single women are very optimistic that they'll enjoy the winter holidays in 2004, up from 44% in 2003, according to Match.com. Only 36% of single men are optimistic about the holidays in 2004, down from 42% in 2003. Single...

Research notes.(Brief Article)
December 1, 2004... * More than eight in 10 women (81%--compared with 62% of men) feel it's important to find the "perfect gift" for someone on their holiday list. (Mastercard International, Christina Rae, Public Relations; phone: 914-249-4606; e-mail:...

Conference calendar.
December 1, 2004... 2005 International Consumer Electronics Show, January 6-9, 2005, Las Vegas Convention Center, Las Vegas, NV. Includes the "Technology Is a Girl's Best Friend" Product Showcase, an awards-based exhibit of technological products produced and...