Marketing to Women: Addressing Women and Women's Sensibilities articles from December 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from December 2003

Sampling, street marketing, and special events are standouts, say marketers.
December 1, 2003... Marketers rank street marketing and sampling as the two most effective promotion techniques they've used to reach women in the past year, according to an exclusive survey of MARKETING TO WOMEN subscribers. All of the respondents who've used...

Women read ad inserts, catalogs; men go online.(Marketing/Advertising)
December 1, 2003... Nine in 10 women read advertising inserts at least occasionally, compared with 81% of men, according to Vertis. Despite women's increasingly busy lifestyles, readership of ad inserts and circulars has grown by four percentage points since 1998,...

When the shoe doesn't fit.(author points out that shoes for women are designed based on shape of male foot)(Brief Article)(Editorial)
December 1, 2003... I have a shoe story to tell you. Come to think of it, perhaps every woman in America has a shoe story to tell. Mine starts with a last, which sounds like a pun but really has to do with making shoes fit properly. The last is the mold around...

Women's desire to connect begins early in life.(Youth)(Brief Article)
December 1, 2003... Women's emphasis on and skill at maintaining connections to friends begins early. While both girls and boys consider friends as a crucial part of their lives, girls age 8-18 are more likely than boys the same age to say they have a lot of...

Verizon named best company for Latinas.(Workforce/Employment)
December 1, 2003... Verizon has been named the best U.S. company for Latinas by LatinaStyle magazine. Each year, the magazine chooses the 50 companies that provide the best professional opportunities and working environments for Hispanic American women. ...

Advertising & promotions monitor.
December 1, 2003... AUTOMOTIVE Hyundai Motor America Although the competition ended in fall 2003, Hyundai extends its marketing around the FIFA Women's ...

Mommy & Me offers Playgroup Finder.(Family)(Web site offers information on groups and services for mothers and their young children)(Brief Article)
December 1, 2003... Mommy & Me launches an online Playgroup Finder to help moms find parent/child classes, playgroups, story-times, and parents' clubs in their neighborhoods. The service lists 30,000 groups, organized by group type, age of children, location, and...

Fitness club caters to new moms.(Family)(Fit for a Mom, Boca Raton, Florida)(Brief Article)
December 1, 2003... Fit For a Mom, a Boca Raton-based fitness club for new and expectant moms, offers yoga, aerobics, and belly dancing classes; childbirth education courses; breastfeeding and fertility support groups; nutritional services; lactation consultants;...

Monster partners for women's recruiting.(Workforce/Employment)(Women's Sports Services, Monster.com)(Brief Article)
December 1, 2003... Women's Sports Services and Monster (Monster.com) are partnering for a cobranded online career center specifically designed to recruit women and minorities for sports-related careers. The center will be accessible through both the Women's...

New dating service caters to women.(Online)(Verona Street)(Brief Article)
December 1, 2003... Verona Street, an online dating service launched in November 2003, is designed specifically to appeal to women. The name makes reference to Verona, Italy, the town in which Romeo and Juliet was set. Developed with input from women, the site...

DVD offers circuit training for women.(Sports/Fitness)(Workouts For Women offers video on circuit training for women)(Brief Article)
December 1, 2003... Workouts For Women introduces a Workouts For Women Circuit Shaping DVD, offering 10 different circuit training programs designed for women. (Circuit training is the type of exercise program used by women's gyms such as Curves.) The DVD includes...

MenopauseRx.com offers Menopause Kit.(Mature Market)(Brief Article)
December 1, 2003... Educational website MenopauseRx.com offers a free Perimenopause and Menopause Survival Kit, with information and products to help women cope with the physical changes of menopause and perimenopause. The kit contains educational literature,...

Coming soon: a year in women's marketing.(For The Bookshelf)(magazine publishes yearbook 'All About Women Consumers')(Brief Article)
December 1, 2003... How and why marketers should target middle-aged women; how to turn market research into marketing strategy; and what trends to look for in 2004--these and other insights are included in the 2004 edition of All About Women Consumers. The annual...

Women business owners seek balance for selves and workers.(Business/Industry)
December 1, 2003... Fewer than half (46%) of women business owners feel they've achieved "the right balance" between work and family/personal life, according to a Public Opinion Strategies study for the U.S. Chamber of Commerce's Access America program. Almost...

Depression is a major barrier at work for 5 million women.(Healthcare/Medical)(Brief Article)
December 1, 2003... The vast majority (83%) of women who have experienced depression perceive it as the number-one barrier to success at work, according to a survey by the American Medical Women's Association, the National Mental Health Association, and Wyeth...

Videogames are (finally) targeting women.(Entertainment)(Brief Article)
December 1, 2003... Videogame makers have finally caught onto a new audience: women and girls, reports The Wall Street Journal. Games designed to appeal to women have become a whole new category, thanks in part to the popularity of pioneering games such as...

Classes help women through menopause.(Mature Market)(Brief Article)
December 1, 2003... Menopause has stepped out of the shadows and into the theater, and the bookstore; now it's moving into the classroom, reports The San Francisco Chronicle. A new three-part class called Midlife Renaissance Workshop offers guidance on coping with...

Hotels offer female-only floors.(Travel/Tourism)(Brief Article)
December 1, 2003... Women-only floors are the latest trend to hit hotels, reports USA Today. Hotel floors restricted to female guests have long been available in Asia, but are now beginning to gain popularity in the U.S. and Europe. Many hotels decorate the...

Kitchens have evolved to fit women's lives.(Home/Housing)(Brief Article)
December 1, 2003... The evolution of the American kitchen has mirrored changes in U.S. women's roles, reports the Chicago Tribune. In early 20th century America, kitchens consisted of several small rooms--pantries for food storage and prep (separate from the rest...

Striptease moves into mainstream marketing.(Marketing/Advertising)(Brief Article)
December 1, 2003... Two recent articles discuss the inclusion of striptease imagery and styles in marketing efforts, often those aimed at women. A promotion stunt at the Parisian department store Galeries Lafayette offered women free half-hour lessons by...

Women's promo apparel full of potential.(Clothing/Accessories)(Brief Article)
December 1, 2003... Promotional apparel designed for women is a sleeping giant in that industry, according to trade publication Wearables Business. While women's clothing outsells men's at retail by 2-to-1, the promotional apparel industry still focuses most of...

Is "chick-lit" here to stay?(marketing women's literature)(Brief Article)
December 1, 2003... The proliferation of books about young, single, usually urban young women (and aimed at same) has given rise to a "chick-lit" subgenre, report Publishers Weekly and USA Today. Editors disagree on whether the category is here to stay or will be...

Asian women diet but avoid exercise.(Human Behavior)(Brief Article)
December 1, 2003... Not all women are obsessed with emulating the hardbody ideal epitomized by Hollywood actresses. Asian women diet, but shun exercise to avoid acquiring a bulky musculature, reports The Wall Street Journal. The ideals of feminine beauty that hold...

Correction.(Correction Notice)
December 1, 2003... In the October issue of MTW, the website given for the Alliance for Aging Research was incorrect. The correct URL is http://www.agingresearch.org

Women want romantic, men buy practical.(Human Behavior)
December 1, 2003... Seven in 10 men say it's somewhat or very challenging to find the right gift for their wife or girlfriend, according to an Opinion Research survey for online jewelry retailer BlueNile.com. Four in 10 say it's hard to buy gifts for their...

Women confused about hormone safety.(Healthcare/Medical)(Brief Article)
December 1, 2003... Nearly seven in 10 women (69%) are somewhat or very confused about the safety of hormone-replacement therapy (HRT) for menopausal discomfort, according to a survey for the National Women's Health Resource Center (NWHRC). Fewer than three in 10...

Self-employed women vow to stick with it.(Workforce/Employment)(Brief Article)
December 1, 2003... Women express a greater commitment to self-employment than men do: Over a quarter of self-employed women (26.6%) say they wouldn't consider closing their businesses even if a desirable job offer came along. Fewer than two in 10 men (17%) say...

Women are pickier than men about lunch.(Food/Beverages)(Brief Article)
December 1, 2003... Lunch counters and fast-food joints take note: While both women and men cite taste and freshness as the primary considerations in buying a sandwich, women care more strongly about all factors than men do. [FOOD/BEVERAGES] What Women And...

Most women over 45 have trouble sleeping.(Healthcare/Medical)(Brief Article)
December 1, 2003... More than eight in 10 women (87%) over age 45 experience sleep problems, according to an IMR MarketEffect survey for Natrol. Lack of sleep affects their energy level (66%), ability to concentrate (54%), and motivation (50%). Almost half (47%)...

Girls can do math; they just don't value it.(Education)(Brief Article)
December 1, 2003... The gender gap in math and science careers stems more from women's and men's different values than from differing abilities, according to University of Michigan research. Contrary to prevailing assumptions, the shortage of women in math-based...

Women make cards from digital photos.(Computers/Electronics)(Brief Article)
December 1, 2003... Although most digital camera owners (85%) use e-mail to share photos and the majority also print them out, women (71%) are more likely than men (61%) to make high-quality prints of them, according to The NPD Group. Of digital camera users who...