Marketing to Women: Addressing Women and Women's Sensibilities articles from August 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from August 2008

Marketers turn to Web 2.0 tactics to woo women; But not all technology is a draw for female consumers.
August 1, 2008... Retailer Wet Seal, hoping to jumpstart its soggy sales, is adopting a number of new tactics. It's brought on a merchandise consultant. It's inked a licensing deal with singer Ashlee Simpson. And this summer, the company is rolling out a new...

Web 2.why?(EDITOR'S NOTE)(Brief article)
August 1, 2008... I've been a member of a professional organization for the lst eight years. Among the benefits is a monthly newsletter. It used to come in the mail--on purple-hued paper that made me think of the old school mimeograph machines. Until last year....

March of Dimes goes green.(marketing to moms)(Brief article)
August 1, 2008... The March of Dimes unveils information for moms hoping to create an eco-friendly environment for their babies. On its website, the firm has created a special section on green issues, with information on protecting baby from pollution to news...

New advice for car-buying Moms.(marketing to moms)(Brief article)
August 1, 2008... Bonnier Corp's Parenting Group adds a new feature to its website--Cars For Moms. The website section, created in conjunction with Zag, a provider of auto research technology, helps users research and buy cars. The site connects users with...

McDonalds gives Moms factory tour.(marketing to moms)(Moms Quality Correspondents)(Brief article)
August 1, 2008... McDonald's took the members of its Moms Quality Correspondents team on a tour of its U.S. poultry facility for Chicken McNuggets. Their videos, photos and journal entries chronicling their experiences are posted on www.mcdon-aldsmoms.com. The...

Online video site for Moms debuts.(marketing to moms)
August 1, 2008... TV personality Daphne Brogdon launches CooIMom.com, a video blog devoted to commentary and humor for moms. Brogdon, who hosts the TV Guide Channel's weekly series The Fashion Team, will offer her commentary on food, relationships, kids and...

Babychapters.com gets a makeover.(marketing to moms)(Brief article)
August 1, 2008... Babychapters.com, a site for parents to create online baby books for their newborns, unveils a series of updates to its online experience. Visitors can now choose from among a variety of decorative options, such as holiday backgrounds and other...

Kool-Aid buffs its image for Moms.(marketing to moms)(Brief article)
August 1, 2008... To improve its reputation with health-conscious moms, Kool-Aid unveils a series of campaigns and new products designed to address concerns about the rise in childhood obesity. The brand has formed a partnership with Kaboom, a national...

Mary Kay goes green.(NEW PRODUCTS & CAMPAIGNS)
August 1, 2008... Cosmetic retailer Mary Kay launches a campaign designed to appeal to a woman's sense of environmental responsibility. The company introduces a new, eco-friendly compact, which is refill-able. To promote the new product, the brand unveils the...

Limelife woos women on the go.(NEW PRODUCTS & CAMPAIGNS)
August 1, 2008... LimeLife debuts a free mobile destination site for women called m.limelife.com. The site features a daily menu of original lifestyle content including news on fashion, music and celebrities as well as games. Consumers will be able to subscribe...

Anti-wrinkle seller launches contest.(NEW PRODUCTS & CAMPAIGNS)
August 1, 2008... Artes Medical, maker of dermal filler for the correction of facial wrinkles, reaches out for new customers via an online contest. Women are invited to submit their stories about a time of personal change or accomplishment in their lives....

Americans worry about weight.(ALL AROUND EPM)
August 1, 2008... The following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARKETING TO WOMEN. The majority of Americans consider themselves overweight. Women are more likely than men to...

Snapshot of the Hispanic woman.(ALL AROUND EPM)
August 1, 2008... The Pew Hispanic Center releases its data profile of the average American Hispanic woman. According to Pew's research, the American Hispanic woman is: 41 years old (younger than the average woman in the US) speaks only English at home, is...

Tween Girls Spend millions on beauty.(ALL AROUND EPM)
August 1, 2008... Girls start to use beauty products at age 10 and by 12 they are typically using about 30 different products. Products girls are most likely to use include body spray, lip gloss, body wash and cosmetics. Girls are even buying cellulite cream....

Retired women find ways to cut costs.(research on women)
August 1, 2008... Retired women find a variety of ways to be frugal. A study by Thrivent Financial reveals the following trends: * 44% of retired females (compared to 29% of males) say they're giving fewer or smaller gifts to family members in retirement....

Women search for wellness online.(research on women)
August 1, 2008... When women go online, wellness information--everything from nutrition to beauty--is their topic of choice. A study by Burst Media tracks how women go online and what they're looking for when they use search. Among the results: *...

Choosing the best media for moms.(research on women)(Brief article)
August 1, 2008... When trying to reach moms, what media makes the best choice? The Marketing to Moms Coalition releases its latest survey on the topic and finds moms partake of a wide variety of new media every day--but they have not abandoned old media...

The state of global office romance.(research on women)(Survey)(Brief article)
August 1, 2008... Can you find a man at the office? Women around the world are trying in varying degrees. A study by jobbguiden.se compares the workplace dating habits of U.S. women and their global counterparts. Among the results: * 37% of women in the...

What women want from auto technology.(research on women)
August 1, 2008... Consumers are looking to auto technology to improve efficiency, safety and comfort on the road. But a study by Harris Interactive's AutoTechcast finds men and women split when it comes to their favorite types of technology. Men are more...

Chinese Women fuel beauty industry.(research on women)
August 1, 2008... Women in China are willing to spend top dollar to look younger. A report by The NPD Group finds brand names are popular and women are willing to pay more, especially for skincare products. Among the results: * 70% of all dollars spent on...

Women worry about family finances.(research on women)
August 1, 2008... Even with economic stimulus checks from the U.S. government, women say they are still concerned about their own family economic status. CoolSavings.com, owned by Q Interactive, surveyed its customers to find out where women are cutting back to...

Military Service Benefits women more than it Benefits men.
August 1, 2008... Veteran status is more of an economic boon to women than it is to men, finds a study released by the U.S. Census. Women find military education and work experience helps them out-earn non-veteran women. But men who serve in the military are...

Moms cut back to school spending.
August 1, 2008... As economic woes deepen, women say they will spend less on back to school shopping this year. Among the results: * Overall, moms plan to spend $398 in 2008 versus $449 last year. * Plans to spend on clothing are down to $124 versus...

Marketers on the move.(CONFERENCE CALENDAR)(Calendar)
August 1, 2008... Megan Deem joins InStyle magazine as Fashion Features Editor. Phone: 212-522-1212 Time magazine names Radhika Jones Arts Editor. Phone: 212-522-1212 ABC News' Nancy Han is promoted to Executive Producer for ABC News Now. Phone:...