Marketing to Women: Addressing Women and Women's Sensibilities articles from August 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from August 2007

Women hit the road and travel industry responds with new targeted marketing campaigns and products.(Survey)
August 1, 2007... Tired of fielding endless rounds of "Are we there yet," more and more women are opting to vacation with other female friends. Travel planning sites such as "I'm In!" have noted the trend. After a year of seeing plans for "Mancations" which...

Mommy! Mommy! I want this!(FAST FACTS)(survey on kids' brand prefences)(Survey)(Brief article)
August 1, 2007... At what age should children have a say in brand decisions? A survey of moms by Parenting magazine finds a sweet spot in the school age and tween years in which kids' brand prefences carry weight. What else do moms think about brand advertising?...

Editor's note.(mothers and marketing)(Editorial)(Brief article)
August 1, 2007... A friend of mine had a telling experience in a bookstore recently. Single, childless and in her mid-30s, she entered an independent bookstore and asked to be shown to the "summer reading" section. The clerk pointed to children's books in the...

Graco searches for baby model.(marketing to moms)
August 1, 2007... Think your baby ought to be in pictures? Graco gives customers a chance to make that dream a reality. In a search for its latest "cover baby," Graco gives moms and dads the opportunity to enter their little one for a chance to grace the fall...

All Luvs needs is the beatles.(marketing to moms)(Luvs Bear Hug Stretch diapers)(Brief article)
August 1, 2007... To promote the Luvs Bear Hug Stretch diapers, Luvs taps the song "All You Need Is Love" as the signature tune of a new advertising campaign. The first 30-second TV spot debuts this summer and features a rendition of the song in a light rock...

MamaVote initiative launches.(marketing to moms)(website launch of TodaysMama.com)(Brief article)
August 1, 2007... As the election season heats up, TodaysMama, a developer of personal, professional and parenting resources for women, launches a website to involve its customers in the event. The company debuts MamaVote, a non-partisan site designed to educate...

Studio 4 Kids adds VOD.(marketing to moms)(video on demand)(Brief article)
August 1, 2007... Studio 4 Kids, a cable and satellite channel, partners with The Parenting Group, publisher of Parenting magazine to launch free video content from Parenting magazine. The new programming, titled "What Matters to Moms" is available on the Studio...

Dreft drafts Hasselbeck.(marketing to moms)(Elisabeth Hasselbeck)(Brief article)
August 1, 2007... To draw mothers and mothers-to-be to its website, detergent brand Dreft partners with Elisabeth Hasselbeck of "The View" to provide original content. Hasselbeck is expecting her second child. During her third trimester and through the first...

Medifast taps new spokeswoman.(marketing to moms)(Kristy Swanson)(Brief article)
August 1, 2007... Medifast weight loss program chooses actress Kristy Swanson as spokeswoman for its advertising and marketing programs. Swanson is known for her win on TV's "Skating with Celebrities" competition and for her role as Buffy in the movie Buffy the...

Harley holds women's Garage Parties.(new products & campaigns)(Harley-Davidson Inc.)(Brief article)
August 1, 2007... Creating an "intimidation free" zone for women to learn about motorcycles, Harley Davidson hosts Garage Parties to attract more female customers. The parties, held at local dealerships, are hosted by local dignitaries and sponsored by local...

Online ad network builds female presence.(new products & campaigns)
August 1, 2007... Tacoda, an online advertising network, adds a slew of new sites to its stable. The latest to become part of the network: Atlantic Media, Connecting Moms, Real Girls Media, and Active Interest Media. They join the existing network that includes...

Ex-Gap exec founds site for women.(new products & campaigns)(Millie Froeb)(YourOnRamp.com)(Brief article)
August 1, 2007... Aiming to give women a central location for workplace and social networking information, former Gap executive Millie Froeb co-founds YourOnRamp.com, a site dedicated to helping women who might otherwise "opt out" of main-stream careers. The...

Shopping site uses custom games as bait.(new products & campaigns)(Shop.com)(Brief article)
August 1, 2007... To attract women to its site, Shop.com develops a sweep-stakes with an online game element. The virtual shopping game, "Cart Me Away," lets visitors compete for a $2,000 shopping spree. The game is similar to TV's "The Price Is Right." Players...

Online platform invites bad hair days.(new products & campaigns)(Brickfish.com)(Brief article)
August 1, 2007... How can a bad hair day turn into a "hairapy?" Brickfish, an online platform that supports user generated content such as blogs, video and audio, launches a contest to make one bad hair day sufferer happy. The site invites women to share photos...

Coldwater Creek launches loyalty program.(new products & campaigns)(Coldwater Creek Inc.)(Brief article)
August 1, 2007... Retailer Coldwater Creek unveils a loyalty program designed to serve and reward its most devoted customers. The "Onecreek" program features discounts and special promotions. It also offers regular customers additional service such as personal...

Lifetime adds games.(new products & campaigns)(Lifetime Television Network contracts with RealNetworks Inc.)(Brief article)
August 1, 2007... Lifetime Television taps RealNetworks to create Lifetime Presents, a series of downloadable casual games specifically targeting the predominantly female audience of Lifetime Television. RealNetworks will enable specific titles to run video...

Conference calendar.
August 1, 2007... Women to Watch Awards Luncheon, August 8, NYC; Contact: Ad Age and Advertising Women of New York (AWNY), 212-221-7969, www.adage.com/events. Advertising Women of the Year Award, August 9, Chicago; Contact: The Chicago Advertising...

Marketers on the move.(appointments)(Glam Media Inc.)(Glamour magazine)(Brief article)
August 1, 2007... Julie Gilbert rises to SVP at Best Buy. In her new role, she will expand her efforts to increase the company's marketshare with female customers. Phone: 612-291-1000 Karin Marke joins Glam Media as VP Sales a newly created position. She...

Beauty booms online.(research on use of internet shopping by women)(Brief article)
August 1, 2007... More women of all ages are using the Internet to shop for beauty products. According to a study by NPD Group, women are going online to research and try new brands as well as to replenish stocks in their favorite products. Among the...

Men out-talk Women ... on the cell.(research on use of cell phones)(Brief article)
August 1, 2007... Who has the gift of gab? A survey by AT&T finds men continue to out-talk women on their cell phones. But since the annual survey began in 2001, women have closed the gap. Among the results: * Men average 458 minutes of monthly wireless...

Cells and the single girl.(survey on single mobile female)(Survey)(Brief article)
August 1, 2007... Young women of the mobile communications age are using their cell phones as much more than a communication device. A survey by Samsung Telecommunications finds the SMF (single mobile female) uses her cell phone as a partner in relationship...

The cost of having a baby.(research on women)(Brief article)
August 1, 2007... Babies do not come cheap. Indeed, the birth of a child is often a family's single largest expense. Still, the financial burden of a child's arrival is often covered by insurance. A study by the March of Dimes Foundation finds that while the...

Investors care about board diversity.(research on women)(Survey)(Brief article)
August 1, 2007... Does it matter if a company has women on its board of directors? A new poll of investors says yes. The most recent data from a survey conducted for Pepperdine University's Graziadio School of Business and Management finds just over half of...

Marketing to high income women.(research on women)(Brief article)
August 1, 2007... Women direct much of household spending, and in some families, that's more cash than in others. Mintel, in a report available from Research and Markets examines the process of marketing to high income women in the U.S., outlining the trends and...

Advertising to kids: what moms think.(research on women)(Brief article)
August 1, 2007... Should marketers advertise directly to kids? It's a hot topic in marketing and legislative circles. A new survey by Parenting magazine finds moms are willing to accept advertising to their children, provided they maintain the primary role as...

Dads say no thanks to paternity leave.(research on women)(Brief article)
August 1, 2007... Are workplace dads dreaming of being Mr. Mom? A new survey by Adecco suggests most would not take paternity leave, even if it were offered. Most dads say they worry about the effect it would have on their careers. Among the results: * 59%...

Female CEOs spend on technology.(research on women)(Survey)
August 1, 2007... Women business owners spend $38 billion annually on technology products and services, according to a study by The Center for Women's Business Research. Among the results: * 83% are personally involved in technology purchases of their...